Acaboom

Harnessing the power of data to get more listings for your Estate Agency Thoughts from Brian Farrell and Suzanna Mavity from Acaboom. Do you agree with them?

Acaboom has just been revealed to have an incredibly high 80 NPS score,  something we are very proud of. Net Promoter Score (NPS) is a widely recognised metric used to gauge customer loyalty and satisfaction. It measures your clients' likelihood of recommending your services to others. The score is derived from a simple question: "On a scale of 0 to 10, how likely are you to recommend our service to a friend or colleague?" Based on their responses, clients are categorised into three groups: Promoters (9-10): Loyal clients who are likely to recommend your services and contribute to growth. Passives (7-8): Satisfied but unenthusiastic clients who are vulnerable to competitive offers. Detractors (0-6): Unhappy clients who may damage your brand through negative word-of-mouth. The NPS was calculated by Kerfuffle in the process of subtracting the percentage of Detractors from the percentage of Promoters, providing a score between -100 and +100.

Are you losing listings to your competitors? Wonder what they do to stand out? Acaboom can be used before, during and after the market appraisal to improve conversion rates. "We’ve seen a 7 per cent increase in our conversion of market appraisals to listings...about £170,000 in fee value we wouldn’t have otherwise had." - Fine&Country "Real-time notifications help us call at just the right moment and secure the business. Acaboom lead scores those who are interacting, so I can get on the phone and close the deal." - Charles David Casson Read case studies and reviews, and see what leading agents send to get big results. Link in comments.

Despite multiple agents vying for the instruction, just 7% of clients convert on the day and 32% take over a month.  Even if you’re the best in your area, you may be overlooking things that matter to vendors. We spoke with Christopher Watkin on 19 ways to make your estate agency different. Watch the whole video here and download our latest whitepaper. https://lnkd.in/gPB9QM4P (No payments or consideration were received from Acaboom for Chris Watkin's involvement in this campaign.)

Where do you focus most of your attention during the market appraisal process? When the appointment is booked? Dazzling at the door? Most salespeople love the thrill of the chase. But remember, the sales journey doesn't end at the appointment—it’s only halfway there. Did you know only 7% of leads convert on the day of the appointment? So, what’s happening to the other 93% of your leads? Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. That’s a huge market opportunity. Download our guide to unlock the potential of your existing leads.

Want to make your digital proposals stand out? Here are three things to include. https://buff.ly/4cStngx

Curious about how Acaboom can revolutionise your estate agency? Watch our quick, 2-minute explainer video and see how our platform helps you win more instructions and delight your clients. ⏰💡 https://buff.ly/3xOdJ6Y

If video is something you want to get right, this is the webinar for you! Join Matt Lee of PVS Media, with over 15 years of filmmaking experience, as he shares invaluable tips on creating the best videos. Matt is a post-production expert who revels in the minute details that make videos outstanding. He'll be joined by our trainer, Ann Ford, who has been helping leading agents get the best from Acaboom. Ann will demonstrate how you can specifically use Acaboom to make video work for you. The webinar will cover: Why using video works Where else you can use videos for maximum value What makes a great personal video Examples you can learn from How to make an impactful personal video to add to your Acaboom proposal Video is already being used by leading agents with lots of success, so don't miss out on this session! Date & Time: Choose to attend one or more of the following webinars: Jun 19, 2024, 11:00 AM Jul 24, 2024, 11:00 AM Register here: https://buff.ly/3Oa3Aq9

What makes a brand name so important? We look at our blog all about brands and why they matter. https://buff.ly/3xhd79w

"The most common misconception I come across is that a lot of agents think that every agent across the UK is creating video content and they have missed the boat already!" We catch up with Matt Lee of PVS to talk about the power of video. https://buff.ly/3TZz4Tj