Hats off to Matt Burrows from our AUNZ team! 🎉 Matt has been recognized in B&T's "Best of the Best" series as one of Australia's top developers. A big shout-out to Matt and all of our developers and engineers who are instrumental in helping marketers harness the full potential of their technology and data, especially as we move towards an AI-driven world. 🚀 Read the full article here 👉 https://lnkd.in/gT_eQsV3
About us
We’re a global network of consultants, data scientists, technologists, and practitioners. As part of WPP and operated by GroupM, we enable the always-on transformation of marketing organizations, helping brands unlock the value of data, technology and human potential. For more than 20 years we've been trusted partners to Google, consulting with clients to increase the value of their technology investment. We work alongside GroupM agencies to help clients connect media investments to business results in a privacy-first world. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
- Website
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http://www.acceleration.biz
External link for Acceleration
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Public Company
- Specialties
- Marketing Technology, Strategy, Google Technology, Google Consulting, Google Marketing & Cloud Technology, Customer Insight, Data Science, Custom Integrated Algorithms, Consulting, Digital Transformation, Data & Analytics, Technology Sales & Adoption, Advanced Analytics, Digital Transformation, Data Consulting, and Technology Consulting
Locations
Employees at Acceleration
Updates
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AI Agents were all the rage at Google Cloud Next and continue to be an exciting opportunity for businesses as they incorporate AI into their organizations. But, what actually is an AI Agent and how can they benefit marketers? Acceleration Global CTO, Jakob Kofoed, breaks it down for you in his latest blog post. Read the post for a brief introduction to AI Agents, including the ways that AI Agents and Google Cloud can enable custom solutions that help marketers transform their organizations and maximize growth, now and into the future. Read it here 👉 https://lnkd.in/e7iBujhp
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Acceleration reposted this
Acceleration's General Manager of Tech Consulting Matt Burrows has made B&T's Best of the Best Developers. https://lnkd.in/gg3UNjFv Acceleration Mindshare Australia & New Zealand Wavemaker ANZ EssenceMediacom Australia Terri Owens Nerida Jenkins Tom Braybrook
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Congrats to #AccelerationSpain! 🎉Last week at the Google Marketing Partner Awards in Madrid, Acceleration Spain was recognized alongside EssenceMediacom in the “Excellence in Media” category for their innovative work supporting Meliá Hotels International. In collaboration with EssenceMediacom, Acceleration helped to increase the visibility of the brand’s Black Friday promotions while also reducing costs and decreasing implementation time frames by leveraging machine learning models. Well done, team! #GMPA2024
Meliá Hotels International incrementa un +52% su ROAS de Black Friday gracias a la automatización de anuncios dinámicos en Paid Search a escala. No, no nos hemos equivocado de fecha 😎. El pasado jueves se celebró en Madrid la cuarta edición de los Google Marketing Partner Awards. EssenceMediacom resultó galardonada con el tercer premio a la Excelencia en Medios gracias al proyecto que junto con Acceleration, la unidad de consultoría de GroupM Spain, desarrolló para Meliá Hotels International, la cadena hotelera con más de 350 hoteles en todo el mundo. Un proyecto que ha permitido mejorar la visibilidad de las promociones de corta duración y reducir los costes; disminuir el tiempo de implementación, aprovechando los modelos de machine learning sin limitar el rendimiento de campañas. ¿El resultado? La mejora en el Black Friday del ROAS de los anuncios de promoción en un 52% YoY. Un gran trabajo en equipo. ¡Enhorabuena EssenceMediacom y Meliá Hotels International por este reconocimiento!
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Acceleration reposted this
👋 Hi from #GoogleCloudDayLisbon! Our Portuguese team is thrilled to be at the biggest #GoogleCloud event in Portugal where we join +1200 experts to witness first-hand the latest Google Cloud innovations in #Data, #Technology, and #ArtificialIntelligence. 🧠 Nuno Basto, Data & Cloud Lead at #AccelerationPortugal, shares his perspective from the event so far: "We know that #AI has a huge power to transform businesses, especially in the area of marketing. We're here to help our clients realize that potential. We're particularly excited about Gemini and Vertex AI, and how to use these tools to empower AI Agents, creating custom solutions and enabling marketers to transform their organizations. #Innovation #Technology #Marketing #Acceleration
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👋 Hi from #GoogleCloudDayLisbon! Our Portuguese team is thrilled to be at the biggest #GoogleCloud event in Portugal where we join +1200 experts to witness first-hand the latest Google Cloud innovations in #Data, #Technology, and #ArtificialIntelligence. 🧠 Nuno Basto, Data & Cloud Lead at #AccelerationPortugal, shares his perspective from the event so far: "We know that #AI has a huge power to transform businesses, especially in the area of marketing. We're here to help our clients realize that potential. We're particularly excited about Gemini and Vertex AI, and how to use these tools to empower AI Agents, creating custom solutions and enabling marketers to transform their organizations. #Innovation #Technology #Marketing #Acceleration
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The countdown is on! ⏰ Google is sunsetting UA for all GA360 properties on July 1st 2024, marking the last step in its transition to GA4. As you finalize your actions for this change, don’t forget to preserve your historical UA data. Our NA CTO, Nicholas Albertini, explains how in his latest blog post. Explore the post for a run-down of data preservation methods and other important to-do’s before July 1st: ✅ Preserve Historical Data: Historical UA data will be inaccessible come July 1st. Take steps to preserve this data. Options include exporting to BigQuery, using the Google Analytics Reporting API, or downloading individual reports directly from GA360. ✅ Switch to GA4: Migrate to GA4 so you can begin to collect and grow your data in the new platform. ✅ Update Integrations: Ensure all platforms and tools reliant on UA data are updated to connect seamlessly with GA4. Read the post here 👉 https://lnkd.in/eFg5-U7x And, most importantly don’t delay. Act swiftly to position yourself for success in the future of analytics.
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A round of applause for #AccelerationSpain! 👏 Our Spanish team has achieved their Google certification in Incrementality Measurement and is the FIRST in Spain to achieve this new certification. The certification reaffirms and showcases our team’s abilities to use incrementality experiments to help marketers better understand how to optimize budget allocation and performance. Kudos to the team and thank you to our clients who have partnered with us on innovative incrementality experiments and work: Meliá Hotels International, BBVA, & Stradivarius.
¡Toca celebrar! 🎉 En Acceleration, la unidad de consultoría de GroupM, ¡estamos de enhorabuena! Somos la primera agencia en España en conseguir la certificación oficial como partner de Google en Medición de Incrementalidad. Para los no tan “techies”: ¿en qué consiste la Medición Incremental? Se trata de realizar experimentos sobre un canal determinado, para detectar si encontramos efecto incremental en el conocimiento de la marca, en las búsquedas o en las conversiones que pueden ser llegada a una landing, registros y compras. ¿Por qué es importante la medición incremental? Conocer el efecto de nuestra campaña para los distintos canales de GMP nos permite asignar presupuestos más eficientemente, teniendo una idea más clara del performance de la campaña y de las áreas de mejora. Para desarrollar estos primeros experimentos, hemos llevado a cabo un programa piloto con algunos clientes, a los que queremos agradecer su implicación: Meliá Hotels International, BBVA y Stradivarius, con muy buenos resultados. Ha sido un trabajo duro y a contra reloj... pero sin duda, ha merecido la pena y estamos muy orgullosos de poder decir: ¡somos los primeros partners certificados! ✌
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New Case Study Alert! 📣 Learn how our NA team transformed a client's internal marketing reporting capabilities by harnessing the power of Google Cloud and GA4. Contending with fierce competition and limited data due to 3P sellers, the brand needed a solution that would make its data as accessible, actionable, and powerful as possible. By strategically integrating GA4, BigQuery, and Looker, we transformed their approach and enabled new levels of data-driven decision making. Read it here 👉 https://lnkd.in/ez69EibP #GMP #GCP #GoogleCloud #BigQuery #MarketingTransformation
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