Activate Research

Is your organisation strapped for cash? Would you like to commission more primary research but you can’t afford it? If so you should consider revisiting – and re-analysing – past studies you’ve done… Q: But how long do primary research findings stay valid for – surely most will be out of date? Not necessarily. According to the study below, physician attitudes to risk are constant over a period of at least FOUR YEARS: https://lnkd.in/eK8PYBy3 So if you’re short of budget – and you do physician research – why not revisit past studies?

According to the Wall St Journal earlier this year, marketing budgets as a share of revenue fell to a post-pandemic low: https://lnkd.in/ep2Uyicv However, when it comes to the impact on market research spend, could this in fact be seen as an OPPORTUNITY? For example, when was the last time you revisited past research? Could many of the “new” insights you’re looking for (and struggling to find given budget cuts) potentially be found in existing research?

We are looking forward to running a day-long online workshop on behavioural science in quantitative research for the UK Market Research Society next Tuesday, 5th November… …it’s not too late to sign up if you’re interested, it’d be great to see you there! Please see details below: https://lnkd.in/eRqKUS7T

For anyone who would like to learn more about the Nobel prize winner Daniel Kahneman, the London School of Economics is hosting a free online / face-to-face evening discussion in November – featuring among others, the entertaining and charismatic Professor Paul Dolan: https://lnkd.in/eCCXw997

With NHS waiting lists still sky high, a greater focus on preventive behaviours like diet and exercise can help tackle the ever-growing challenge of healthcare demand. However, achieving sustained, impactful engagement from the public here is far from easy! Our latest article draws out three key psychological considerations when it comes to engaging the public in preventive health behaviours: 1. The future is not the present 2. Our reactions to uncertainty are uncertain 3. Humans are emotional beings https://lnkd.in/efNntcWj To receive a new article and other insights in your inbox each month sign up to our newsletter (see link at the end of the article).

We've been doing some interesting work recently on weight loss drugs – and there’s no doubt they can be effective… …however, when it comes to helping to get people back into WORK (which the UK government also wants them to help achieve), the evidence is more sketchy. While the study below states: “Unemployed individuals with obesity have a lower probability of labor market re-entry”… …it also says that “Unemployment increases obesity risk”. i.e. it’s less the case that obesity CAUSES unemployment – and more that being unemployed CAUSES weight gain. https://lnkd.in/evyeJUQK Very interesting stuff.

After going on work-based training, how often do you radically change your behaviour and incorporate what you learnt? Unfortunately if you are able to do this often, well done – you’re in the minority! Why? Crazy as it sounds, most training is NOT designed to promote CHANGE! For example, a review of accredited CPD activities offered to health professionals in Canada showed that 96% of the learning objectives targeted changes in knowledge… …i.e. they were not actually designed to promote practice CHANGE. Consequently, when we look at the well-respected Miller’s Pyramid (below), evidence suggests most CPD activities typically guarantee only the bottom three levels of the pyramid AT BEST. To find out about how Activate Research training PROMOTES CHANGE AS WELL AS PROVIDING KNOWLEDGE get in touch.

Changing others’ behaviour is easy, right? Unfortunately the evidence suggests otherwise. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely. Thanks to Research World for publishing our latest article on how to go about changing customer behaviour: https://lnkd.in/e6ReeFf9

Is your organisation strapped for cash? Would you like to commission more primary research but you can’t afford it? If so you should consider revisiting – and re-analysing – past studies you’ve done… Q: But how long do primary research findings stay valid for – surely most will be out of date? Not necessarily. According to the study below, physician attitudes to risk are constant over a period of at least FOUR YEARS: https://lnkd.in/eK8PYBy3 So if you’re short of budget – and you do physician research – why not revisit past studies?

According to this article, average marketing budgets have fallen by 15%: https://lnkd.in/ecfjayBE However, when it comes to the impact on market research spend, could this in fact be seen as an OPPORTUNITY? For example, when was the last time you revisited past research? Could many of the “new” insights you’re looking for (and struggling to find given budget cuts) potentially be found in existing research?