AdSmart from Sky

As we reflect on the inspiring stories shared during #ZeroWasteWeek, we want to highlight some of the incredible businesses supported by Sky Media UK's Footprint Fund that are making a real impact in reducing waste: ♻️ UpCircle - A natural and sustainable skincare brand that transforms ingredients that would otherwise go to waste, such as coffee grounds and fruit stones, into award-winning beauty products. By repurposing these by-products, UpCircle helps reduce waste and promotes a circular economy in the beauty industry. 🍏 Olio • Share More, Waste Less - An app that connects neighbours and local businesses, enabling them to share surplus food and other items instead of discarding them. By making it easy to share what you no longer need, OLIO helps reduce food waste, fosters community connections and supports a more sustainable lifestyle. 🌊 Ocean Bottle - Reusable bottles designed to reduce ocean-bound plastic. For every Ocean Bottle sold, the company funds the collection of 1,000 plastic bottles' worth of plastic waste from coastal communities, helping to tackle plastic pollution and protect our oceans. Although Zero Waste Week is drawing to a close, the commitment of these businesses reminds us that every day is an opportunity to make a positive impact. In recent years, more waste has been reused, recycled or composted, but there is still much more to be done. That’s why we launched the Local Heroes Fund - to reward and support small businesses that are making a positive impact in their local communities and contributing to a more sustainable future 🌍 Want to learn more about the Local Heroes Fund and how your business can get involved? Visit 👉 https://lnkd.in/dABHhdsb #zerowasteweek #localheroes #SMEs

Imagine your TV ad reaching the exact audience you need, in the locations that matter most. With AdSmart from Sky’s Geo-Targeting capability, your message doesn’t just go out - it goes directly to the people most likely to engage, wherever they are.    Geo-Targeting Options:   Fixed Targeting – Zero in on specific locations with pinpoint accuracy 🎯 • From BARB Regions to Postcode Areas • Down to Postcode Districts and Sectors • Local Authorities, Micro-regions and Metropolitan Areas   Geo-Flex Targeting – Add a layer of customisation to reach your audience exactly where and when it counts 🚀 • Drivetime – Reach people in the perfect window of time • Radius – Draw the circle around your prime audience • Doughnut – Avoid oversaturation with strategic ring targeting • Geo-box – Create your own tailored boundary Ready to discover how our advanced targeting can enhance your campaigns? Visit the website to learn more and get in touch: https://lnkd.in/dH54AKH #geotargeting #advertising #TV #adsmart

Head back to school with Sky Media Skills ✏️. Our online training is back and better than ever! Dive into brand-new interactive modules dedicated to Sky Media’s products and capabilities – including exciting new content on Partnerships, Broadcast and Addressable, alongside our Digital, AdSmart from Sky, AdVance, VOD and One Campaign modules 📺. Whether you’re exploring our #TV and #Digital propositions or diving deep into Data and Measurement, each module takes just 15 minutes ⏰ and comes with a handy one-pager to keep you on track. Due to popular demand, access is limited to selected media agency users initially however, for further information, you can reach us at skymediaskillssupport@sky.uk #SkyMediaSkills #MediaTraining #TVAdvertising #AdSmart

With the US Open Tennis 🎾 in full swing - are you ready to dive into the action? With AdSmart from Sky, businesses of all sizes can connect with tennis fans far beyond the main event. By leveraging our exclusive 1st party viewing data across all TV channels, combined with online browsing insights from Sky Sports apps and websites, you can engage with tennis enthusiasts whenever and wherever they’re watching. What’s in it for advertisers? Your business can: 🎾 Grow by connecting with a premium audience of tennis fans beyond the US Open 🎾 Expand your reach by engaging fans across multiple touchpoints 🎾 Utilise Sky’s exclusive 1st party data for precision targeting based on TV viewing and online behaviour Download our one-pager below ⬇️ for all the details: https://lnkd.in/dBvRHKVA And get in touch with the AdSmart from Sky team here: https://lnkd.in/dH54AKH #USOpen #adsmart #firstpartydata #targeting #SMEs

📢 2 MONTHS TO GO Is your business a Local Hero, dedicated to sustainability and driving positive change in your community? The Sky Zero Footprint Fund: Local Heroes 🌍 is here to champion and reward you! Don’t miss your chance to win a free AdSmart from Sky TV campaign for your business, plus extra funds to create your TV ad. Sky, a company that believes in better, is committed to helping like-minded businesses grow and make a bigger impact. This is your opportunity to amplify your message and reach more people. Ready to be a #LocalHero? Enter now and start campaigning to win in your region before entries close on the 29th of October! Learn more and apply today ➡️ https://lnkd.in/dABHhdsb #sustainability #gozero #localheroes #SMEs #smallbusinesses

Is your business committed to sustainability and making a difference for our planet? ✅ OR Do you know a business that’s a ‘Local Hero’ in their community? ✅ If the answer is yes, read on… We’re here to celebrate and support small businesses driving positive change in their communities through the 'Sky Zero Footprint Fund: Local Heroes', spotlighting sustainable SMEs across 9 regions in the UK and Ireland. The nine winners will receive a free TV ad campaign through AdSmart, Sky’s targeted advertising platform, plus funding to create their own commercial 📺 Interested? Click here to find out more and apply 👉 https://lnkd.in/dABHhdsb #sustainability #gozero #localheroes #SME #smallbusiness 

Sky has just unveiled 'The Attention Index', a groundbreaking report that reveals what truly captures our nation's attention. The findings? We are a nation of football fanatics who love to surf on the sofa while watching TV. These consumer insights are at the core of AdSmart from Sky, empowering businesses of all sizes to leverage our content and platforms for growth. Are you curious about the UK's viewing and connecting habits over the past six months? Dive into the full report here ➡ https://lnkd.in/eNvqx9TS #consumerinsights #adsmart #data #sky

Announcing AdSmart from Sky as Sponsor of the Sustainability of the Year Award at EF100! 📣 Elite Franchise Magazine is excited to reveal that AdSmart from Sky will sponsor the Sustainability of the Year Award at the Elite Franchise Top 100 (EF100) Awards. The winner will receive £10,000 in TV advertising, thanks to AdSmart’s targeted platform. AdSmart’s innovative approach makes TV advertising accessible and effective, aligning with their commitment to supporting sustainable business practices. Kurt Edwards from AdSmart highlighted their enthusiasm for promoting sustainability within the franchising sector. 📚Read the full press release here: https://lnkd.in/eXfzAD3R The EF100 Awards will feature new categories this year, including Sustainability, Diversity and Inclusion, and People’s Choice, reflecting the evolving priorities in franchising. The rankings will be revealed on 4th December 2024, with the awards ceremony on 13th March 2025. 📅 Entries open on the 1st August! 🔗 Learn more about AdSmart: https://lnkd.in/gSKG3M9 🔗 For more details, visit: https://lnkd.in/e2RE6WbA #EF100 #FranchiseSuccess #Sustainability #AdSmart #TVAdvertising #FranchiseLeaders

Are you driving positive change in your community? We want to reward YOU 🌍 Enter the Sky Zero Footprint Fund: Local Heroes and get the chance to win a free TV ad campaign! We’re celebrating SMEs across the UK and Ireland, supporting those driving positive change within their local communities. Leverage #AdSmart, Sky’s award-winning targeting capabilities, to boost your local presence and inspire others. Winners will receive: 📺 A fully-funded TV ad campaign 🎥 Funds to create your own TV ad Ready to be a Local Hero? Learn more and enter now: https://lnkd.in/eDc_i3EG #sustainability #gozero #localheroes #SMEs #smallbusinesses

We're proud to unveil the latest ad campaign for Redwings Horse Sanctuary 🐴 produced in collaboration with JMS Group Limited.   This campaign uses AdSmart from Sky's targeting capabilities to connect with individuals who are passionate about animal welfare and likely to support Redwings’ cause. By leveraging the power of TV advertising, we aim to create an emotional response that resonates deeply with viewers.   The ad highlights Redwings’ dedication to horse welfare and features the exceptional voiceover talent of Joanna Lumley.   Watch the new ad below 👇   #adsmart #charity #tvadvertising