AdSmart from Sky reposted this
At Sky Media, we’re always seeking new ways to enhance viewer experiences and shape the future of advertising. We’re currently testing our first Voice Ads campaigns, powered by Sky’s voice technology and interactive TV interface 🗣️. This trial offers brands a more personalised and interactive way to engage viewers. Using voice commands on their Sky remotes, Sky Q, Glass and Stream customers can explore branded content, accessing deeper product information and long-form videos - creating opportunities for deeper engagement and more informed purchasing decisions. We’re excited to partner with Sky Mobile, Blesma, The Limbless Veterans, Hilton and WHOOP (ROI) for this exploratory phase, each leveraging #VoiceAds for different goals, with: 📣 #SkyMobile driving awareness for the launch of the new Google Pixel 9 Series 📣 #Blesma shares its compelling stories of its limbless veterans to raise awareness and donations 📣 #Hilton shows that there’s a stay for every occasion and offers viewers the chance to win a Hilton stay 📣 #WHOOP (ROI) educates viewers on fitness trackers with detailed video breakdowns While this is an exploratory stage, we’re excited to see how these innovations shape the future of advertising. Keep an eye out for more coming soon 👀 #Innovation #Advertising #SkyMedia #InteractiveTV #FutureOfAdvertising