Today, I had the privilege of delivering a guest scientific lecture at Birkbeck, University of London (BBK Business School), under the chairmanship of Associate Professor Dr Benedetta Crisafulli and Muthu De Silva, Head/ Associate Dean of Research, Innovation and Knowledge Exchange. My presentation focused on my PhD work at Amsterdam UMC and Health CASCADE! Specifically, I presented on the theoretical angle of co-approaches in public health research, which sparked a vibrant interdisciplinary discussion that brought together academic perspectives from psychology, healthcare and marketing/ business.
Several key notions emerged from our discussions, such as:
➡️Paradoxical Theory in co-creation explores how inherent tensions within collaborative processes can drive innovation. This theory posits that the productive friction arising from diverse stakeholder objectives, expertise and expectations can stimulate creativity and adaptive problem-solving.
➡️The heterogeneity of value in co-creation highlights that it generates context-specific value shaped by stakeholders' perspectives rather than a single, uniform value.
➡️Whether co-creation should be considered a process, a method or both; particularly in public health research, where co-creation functions as a participatory process for generating collective solutions and as a method for engaging stakeholders at different research and policy stages. Thus, clarifying the role of co-creation in research design and practice is essential for effective implementation.
➡️The dimensions of co-creation, particularly how the intersections of value, process and stakeholder involvement influence the success of co-creation research projects, prompting an inquiry into whether co-creation should be conceptualised as a distinct theory or as part of a broader theoretical framework, which is salient for understanding the application of co-creation and integration across various academic and practical domains.
➡️The cross-sector value of co-creation, especially its growing importance at the intersection of health and marketing. The potential of co-creation to drive innovation is most evident when stakeholders from diverse sectors collaborate, leveraging shared expertise to create impactful and sustainable solutions.
🤝Always eager to present my work and engage in discussions about its relevance to the field and other research. If you are interested in collaborating, please reach out to me via email through this page: https://lnkd.in/eMxw-266.
#PublicHealth #CoCreation #InterdisciplinaryResearch #ResearchInnovation #BBKBusinessSchool