Route

Something exciting is coming this autumn... 🍂 We're working with our long-time clients RIBA across a range of campaigns, from promoting #TheStirlingPrize to courses including #NetZero from the #RIBAAcademy. We also continue to encourage architects from across the UK to become members of this prestigious, industry-leading organisation. Working alongside our partners Gardiner Richardson, watch this space for the latest campaign news and success 🏛️ We have a growing portfolio in the homes and built environment sector, with quality brands such as Premier Kitchens, Blinds of All Kinds and Welsh Oak Frame also part of our client roster. It's a hugely exciting time for the industry, and we're proud to be supporting our clients in reaching new audiences. #Architecture #BuiltEnvironmentMarketing #NewCampaign #DigitalCampaign

🚶🏻♂️ Out and about! A change is as good as a rest as they say, so Ben Dascombe and Darren Davidson were delighted to head to Bristol last week for a catch up with our clients First Bus and West of England Combined Authority. 😎 We were blessed with sunshine, great company, food and drinks. (Lots of planning for future campaigns too!) Bristol is a beautiful city full of culture and heritage, we couldn’t have asked for more. Thanks again to sarah wallbridge, Aled Williams, Sam Lucker and Dave Frape, lovely to see you all and looking forward to a return trip in the new year! #ClientRelations #DigitalMarketing #DigitalAdvertising #PublicSectorComms #Transport

We are delighted to work with Alex Dentith (nee Wight) and the wider team at Dance City. 💃🏽🕺🏼 Celebrating more than two decades of dedicated service, Dance City stands as the premier developmental organisation for dance in our region. We're excited to be involved in promoting Dance City’s vast array of classes and degree-level courses, run in partnership with the University of Sunderland, through targeted digital messaging, carefully designed to boost Dance City's fantastic opportunities. If you're looking to try something new or to take your passion to the next level, this is the place for you! #DanceCity #DigitalAdvertising #DigitalMarketing #SocialMedia #ArtsEducation #SupportLocal

🤔 Are you already planning your 2025 campaigns? We'd love to hear your thoughts on how you plan to allocate your media budget in 2025. Let us know in the poll below 👇🏾 #CampaignPlanning #MediaPlanning #Marketing #Advertising

🏡 The RIBA Stirling Prize is arguably one of the most prestigious architectural awards in the world, celebrating the UK's best new building projects. On 16 October, the great and the good in the field of design and architecture will gather at Roundhouse, London for an evening of inspiration and celebration. This year, we’ve been helping RIBA – one of our longest-standing clients – get the word out about the ceremony, and the updated ticketing options for this prestigious event. Breaking with tradition, for the first time, as well as the usual seated ticketing options, attendees can purchase more informal tickets, giving access to the balcony area at the Roundhouse, a great viewing platform from which to view this electric event. It’s great to see such a well-established organisation, and such an established event, mixing things up and trying new formats, and being able to support them by promoting the updated ticketing options has been a pleasure. 🍀 Good luck to all those shortlisted for prizegiving, and most of all, enjoy the celebrations! #RIBAStirlingPrize #RIBA #StirlingPrize #ArchitecturalMarketing

It’s time for our monthly roundup of industry news 📰 From Google’s partnership with Canva to changes with TikTok’s For You Page, there have been some exciting developments in September. Swipe through for all the updates from Google, Meta, Spotify, and TikTok 👇 #DigitalTrends #Google #Meta #Spotify #TikTok

⛳️ Throw back to last month. For many years we’ve been a supporter of NABS, the national charity for people working in advertising and media with a focus on advancing mental wellness for everyone in the industry. What a treat for Darren Davidson and Ben Dascombe to head to Craigielaw Golf Club in Scotland for the annual charity golf day sponsored by News Scotland. Long time acquaintances Ian Rees. and Charlie Crawford made up the Route four-ball, and in total 74 golfers joined for the day. It was great to catch up with Peter Reilly (STV), Stephen Coyle (Reach), Joe Wood (Samba TV), Jonny Hill (StackAdapt). 💰Ben and Darren had lots of fun catching up with friends, former colleagues and partners from across the industry, and better still, the event raised a whopping £12,000. If you'd like to find out more about NABS, click the link in the comments below. 👇🏾 #NABS #Charity #MentalHealthAwareness #Advertising

❓Do you work in tourism marketing. Are you curious about how AI could help track conversions. Then read on...❓ Then you'll know how tricky it can be to measure who exactly is booking trips after seeing your ads. But what if you could use AI to track conversions, calculate ROI, and get insights for future campaigns? That's exactly what the Egyptian Tourism Authority did, as their CEO Amr El-Kady explains in this Think with Google case study. He details how the ETA used a bespoke tool, utilising Google AI to count visits to the country following their summer ad campaign. The AI dashboard shared handy campaign insights, including visitor demographics, so Amr and his team could better understand who was visiting, and how to target them for future campaigns. Read the report by clicking the link below 👇🏾 And if you'd like to talk to us about supporting your tourism campaign through smart marketing, get in touch. (We've won a few awards for our work in tourism, and we'd love to help!) #TravelMarketing #MarketingROI #MarketingAI #DigitalMarketing

🙌 It's great to be back in the office! 🙌 Now that the whole team has returned from their holidays (where did summer go 🌞?) we’ve been swapping anecdotes with clients and colleagues, after a summer full of fun! ☀️ Work/life balance is important to us here at Route and many of the team took some well-deserved time off to enjoy some sunshine, new experiences and to recharge our batteries with friends and family. From sunny shores to festivals, sporting events to gigs, venturing out with the family and relaxing, we're ready to welcome autumn and the exciting campaigns we have lined up for our clients. 🍂 Here's a snapshot of some of our team's favourite moments. We hope you all enjoyed some seasonal R&R too! 🙌 #TeamRoute #Summer #AutumnCampaigns #WeAreBack Darren Davidson Ben Dascombe Martyn King Sophie Tuck Amy Hart Lewis Wallwork Kane Elgey Theo Daffurn

📣 We've been shortlisted! 📣 We're delighted to announce that our campaign work with First Bus has been shortlisted for three Prolific North Marketing Awards! 🥳    🏆 Best Use of Data and Insights  🏆 Best Tourism and Leisure campaign  🏆 Best Mid-Range Budget campaign   The shortlisted campaigns saw us build a data-driven channel strategy to boost bus patronage across the First Bus network, promoting the convenience and reliability of local routes and getting more people on board. 🚌 Being recognised among the North’s finest creative minds is an incredible honour, and it’s a testament to the hard work and creativity of the Route, Cravens and First Bus teams.   We’re proud to be part of such an innovative partnership and we can't wait for the final at Manchester United Football Club - Old Trafford on 31st October. ⚽️ #TeamRoute #ProlificNorthAwards #Shortlisted #DatainMarketing