Agent Provocateur

For SS25, we introduce Raw Power - a bold and electrifying tribute to the essence of sexuality, individuality, and unapologetic self-expression, brought to life by British photographer Charlotte Wales, in collaboration with creative director Sarah Shotton and stylist Karen Langley.   Taking references from classic Americana and the edgy glamour of 90’s London, signature pieces from this collection include elevated bridal designs crafted from delicate tulle and hand-finished embroidery, alongside swimwear, kink-inspired dress-up designs and the return of some reimagined past-favourites. SS25 is a celebration of choice, with no setbacks, only the freedom to express every facet of the feminine identity. #RawPower #AgentProvocateur #KnickersForever

“The brief was: let’s really get our mojo back.” – Ben Banks, CEO, Agent Provocateur for Vogue Business    Agent Provocateur has reclaimed its iconic edge! Thanks to the bold vision of CEO Ben Banks and Creative Director Sarah Shotton, the brand is reigniting its kinky meets couture spirit in this new era. In an exclusive interview with Vogue Business, they reveal how AP found its fire again.

30 Years Bold: Agent Provocateur Launches Daring 2024 Christmas Campaign This festive season, Agent Provocateur celebrates three decades of unapologetic sex appeal and rebellious glamour with the launch of its highly anticipated 2024 Christmas Campaign.   Directed by the renowned Greg Williams, the campaign reimagines AP’s iconic Love Me Tender film from 2015, updated with a star-studded cast and a fresh, celebratory energy. Featuring Abbey Clancy, a long-time AP muse, alongside her husband, footballing legend Peter Crouch, and the brilliant Jaime Winstone, the film perfectly captures Agent Provocateur’s punk heritage, unmistakable wit, and signature allure.   Set against the lively backdrop of a London pub, the campaign features Abbey in the brand’s Forever Collection, all accompanied by a score from acclaimed composer Daniel Pemberton.   Sarah Shotton, Creative Director at Agent Provocateur, shared her thoughts: "Working with Abbey (one of our OG AP Girls) and Peter on this was as fun as it looks, not least because we had Greg as director and Jaime as the most brilliant landlady too! When Greg and I decided to reimagine Love Me Tender (which we shot together in 2015) for our 30th anniversary this year, I don’t think either of us expected it to be quite this magical – with Abbey’s unbelievable sex appeal, Peter’s sense of humour, and the unmissable girl power between Abbey and Jaime, the video symbolises everything that we want AP to represent. A special mention must go to Daniel for the incredible music too, of course!”   As we toast to 30 years of breaking boundaries, we are thrilled to share this milestone with our loyal collaborators, devoted fans, and the global community of lingerie lovers who have made Agent Provocateur the icon brand it is today. Watch the full AP Christmas Campaign here: https://lnkd.in/exkTRMw6 #AP30Years #APChristmas #BabyItsHotInside #KnickersForever #AgentProvocateur

Behind Closed Doors... Want a peek behind the scenes of our Girls Of Horror shoot? Thought you might. We've put together a digital book of our favourite backstage photos taken by Henry Goodfellow. The Digital Behind-the-scenes book is available for all to enjoy on our website - https://lnkd.in/edF4XPjE #GirlsOfHorror #AgentProvocateur #KnickersForever

Girls Of Horror - The Film As we continue our 30th anniversary year, we've taken our darkly decadent AW24 campaign to the next level with the release of the short film, “Girls Of Horror”. Directed by Alyn Horton in collaboration with Creative Director Sarah Shotton and shot in London, it draws on classic horror films and Pagan lore to tell a dark story of seductive female power. Director Alyn Horton describes it as: “Taking the concept of the coven and its powerful feminist roots, the film unites six extraordinary models in a hauntingly beautiful gothic mansion to tell a short story about the undeniable collective power of women. Each scenario has a turning point where the models reveal their otherworldly gifts, each demonstrating their special capabilities and powerful potential.” Discover the full length video now - https://lnkd.in/e82ate8C #GirlsOfHorror #AgentProvocateur #KnickersForever

Introducing Girls Of Horror Welcome to our spellbinding AW24 campaign, Girls Of Horror. The season of the witch becomes the season of Provocation, giving you the power to cast enchantments with the wickedest of luxury looks. Exploring your dark side has never looked so good. Creative Director: Sarah Shotton Photographer: Carin Backoff Stylist: Karen Langley Set Designer: Anna Burns Production: Lalaland Productions Hair: Eamonn Hughes Makeup: Niamh Quinn Nails: Abena Robinson Models: Lindsey Wixson, Laura Oganessian, Alexis Carrington, Solveig Mork #GirlsOfHorror #AgentProvocateur #KnickersForever

Poster Girl Los Angeles, New York, London: Paris Hilton takes The Provocateur to the next level as our iconic billboard pin up. #ParisHilton #TheProvocateur #KnickersForever

Paris Hilton, The Provocateur. Since 1994, Agent Provocateur has rewritten the rules of lingerie, empowering and celebrating women across the globe.   To kick off our thirtieth anniversary year, global icon, mother, businesswoman, activist, actor and DJ Paris Hilton stars as The Provocateur.   Conceptualized by creative director Sarah Shotton and shot in LA by Greg Williams, this is a Hollywood love story between an iconic woman and an iconic brand. #ParisHilton #TheProvocateur #KnickersForever

Still Owning Summer…. Charlie XCX kills it in hot pink AP on the cover of New York Magazine’s annual Fall Preview issue. Shot by David LaChapelle and styled by Chris Horan.