Anything is Possible

The Possiblist - Meta Summit Special! This week we went behind the scenes with the biggest social of them all to get a peek at their new tools, trends - and tips for success across their massive and rapidly evolving ad network. Let's get into it... #meta #advertisingagency #metasummit #digital #socialads

New Possiblist just dropped! ➜ Is Threads about to get sewn up? ➜ Is Google going to pass go without collecting £200? ➜ And what is in Meta's shopping basket anyway? There's only one way to find out, and that's to slide into the weekend with the new edition of The Possiblist 👇 #marketing #advertising #bigtech #AI #ThePossiblist

Now Hiring: Job title: Digital Media Strategist (Manchester) Contract type: Permanent Salary: Negotiable

Now Hiring: Job title: Digital Media Analyst (South Africa) Contract type: Permanent Salary: Negotiable

Now Hiring: Job title: Agency Growth Manager Contract type: Permanent Salary: Negotiable

Now Hiring: Job title: Planning Director Contract type: Permanent Salary: Negotiable

Now Hiring: Job title: Digital Media Strategist (South Africa) Contract type: Permanent Salary: Negotiable

How do we at the IPA – the power behind the practitioners – support the advertising industry? Here's what some of our members - Genesis Belfast's Helen Blakley, MG OMD's Kat Bozicevich, The Gate London's Charlotte Wolfenden, IMA's Alex Uprichard, The Behaviours Agency - Certified B Corp®'s Sue Benson and Anything is Possible's Sam Fenton-Elstone - said about the impact we have.   Whoever you are there's an IPA for you, so find out more about IPA membership today: https://lnkd.in/etE3JGyT

🎉Starting off Monday with a bang to announce Anything is Possible are officially a Google Premier Partner (again)... Premier Partnership status shows we're delivering top-tier results and setting the pace in an industry that never stands still. This recognition puts us in the top 3% of UK agencies, meaning we’ve met Google’s highest standards for performance, expertise, and client growth. But most importantly, it’s a testament to our obsession with what works, what’s next, and what’s possible. To our clients: thank you for pushing us to keep raising the bar. To our team: you’re the reason we keep getting 1% better every day. There's a new week ahead: Onward! #GooglePremierPartner #DigitalMarketing #AI #PerformanceMarketing

When DeepSeek knocked ChatGPT off the App Store throne within days of launch, it was more than a tectonic shift in the East-West AI race. It was also a sign of the volatility - and the value - of App Store Optimisation as your safety net for visibility. But what worked last year won’t cut it anymore. Here's what you need to know: ➜ AI is your new ASO wingman – Smarter keyword strategies, real-time trend tracking, and no more drowning in spreadsheets ➜ Video previews are quickly becoming more than a nice-to-have, generating higher conversions, better engagement and more downloads ➜ Personalisation & localisation win – The closer your app feels to your customers' world, the better it performs ASO is an ongoing experiment. The algorithms will keep shifting, so the brands that stay curious, keep testing, and adapt fast will win. Want the full playbook? More in Shannon Hill's fab blog 👉 [link in comment!]