AnalogFolk

If the advertising legends we all know had been born women, would they have reached the same heights? Even today, only 17% of ECDs in advertising are women*. Across agencies last year, DE&I progress is stalling or coming to a halt.** That’s why, for our new creative leader role, AnalogFolk are building the most diverse talent pool we’ve ever had. If you’re ready to help change the face of creative leadership, then apply for the role via the link in the comments section. Or, if you know someone who you think is ready to step up and take on the challenge, please tag them below. *Latest figures from D&AD Festival 2024 **Campaign School Report Feature 2024

Brilliant new work from AnalogFolk Group (AFG)'s content production company Untold Fable for Badoo 👏 Check it out 👀 💘

Last night we hosted our inaugural AnalogFolk Supper Club in London. A huge thank you to everyone who joined us for an evening of great food, inspiring conversations, and fresh insights. Our aim was to create a space for unfiltered discussions around a new approach to brand building—one that challenges conventions and opens up new paths for cultural relevance and growth. Together we explored the fragmentation of culture, the challenges of new media algorithms that resist traditional advertising, and the growing influence of creators as brands. A special thanks to our Costa Coffee client, Adam Deal, for leading an engaging discussion on how the brand is embracing these changes to shape its future. Through our longstanding partnership with Costa Coffee, we’ve helped the brand stay culturally relevant by creating shared experiences, leverage creator and influencer strategies, and deliver impactful, trend-driven native content. If you're an executive marketer looking to make your brand more culturally vibrant, stay tuned—or get in touch if you’d like to be part of the next Supper Club. #SupperClub #BrandBuilding #OpenIdeas #MarketingLeadership #BrandGrowth

Powerful and important campaign from AnalogFolk Group (AFG)'s content production company Untold Fable for ACON 👏 👏 👏

Alisa Allen (Née Maul), Head of Strategy tackles Campaign UK's latest Question of the Week: 'What taboos still remain for brands to bust?' "If brands want to make a true impact on society, they need to create work that is shaped by, and co-created with, relevant communities...To tackle remaining taboos, whether related to gender, sexuality, inequality, ageism, or any other, brands need to engage in culture and embrace a truly collaborative approach to deliver authentic representation." Full article linked below. #brands #communities #culture

Vote for our panel to go to SXSW 2025! Culture is more fractured and moves faster than ever. Media algorithms increasingly resist promotional advertising. People refuse a consumer identity and pursue being creators and brands themselves. The era of big ideas using mass visibility to shape influence has ended. What new models of brand building will survive? ‘Open Ideas’ offer a new model of advertising in an anti-advertising world. Using principles like world-building, audience participation, and subcultural disruption. Our panel will unpack the approach of marketers using disruptive models to build next generation brands. 🗳️ VOTE below via SXSW Panel Picker #SXSW #PanelPicker #OpenIdeas #Advertising #Brands

LBBonline - Little Black Book’s Olivia Atkins delves into the heart of our ‘Changing the Face of Creative Leadership’ campaign, with managing director Anna-Louise Gladwell, talent director Sheriff-Deen Showobi, and senior creatives Alex Wood and Danielle Arkless. “This initiative not only challenges the industry to actively seek out diverse and female creative talent but also introduces the Open Source talent pool -- a vital resource to help agencies meet DE&I targets and drive forward meaningful change.” For more information, or to apply for the role, visit the link in the comments section.

If the advertising legends we all know had been born women, would they have reached the same heights? Even today, only 17% of ECDs in advertising are women*. Across agencies last year, DE&I progress is stalling or coming to a halt.** That’s why, for our new creative leader role, AnalogFolk are building the most diverse talent pool we’ve ever had. If you’re ready to help change the face of creative leadership, then apply for the role via the link in the comments section. Or, if you know someone who you think is ready to step up and take on the challenge, please tag them below. *Latest figures from D&AD Festival 2024 **Campaign School Report Feature 2024

🌞☕ We've teamed up with Costa Coffee to make this summer totally unbelievable. In our latest social media campaign, we’re asking the public to imagine their dream summer, and with the help of talented animators, we’re bringing these dreams to life through wonderfully imaginative imagery. Animation by Charlie Toqué #Animation #CostaCoffee #Summer

Yesterday, we held our second AFG Women's Network session, with Reeha Alder, the founder of Mighty You Coaching. During the session, we delved into the concept of boundaries, the challenges we face in maintaining them, and identified some practical strategies for establishing healthy boundaries. Key takeaways included: - Reframing the term "boundary" - Identifying what helps us thrive - Developing sustainable small habits - Partnering for accountability A big thank you to Reha for leading an insightful and empowering session for our female folk. #womensnetwork #networking #femalefolk