Alzheimer’s Society lights up Piccadilly!
Ahead of #WorldAlzheimersMonth in September, we were given the incredible opportunity to take over the iconic Piccadilly Lights. The display brings the lived experience of people affected by dementia to the heart of the city, ensuring the message reaches millions of people visiting this iconic location.
By sharing quotes from real people affected by dementia, the activation highlights the devastating impact that dementia has behind closed doors – and how Alzheimer’s Society will be there for anyone who needs us, again, and again and again.
If you're in the area and want to take a look, these ads will be live until the end of the day on Sunday 1 September, with our takeover of the full display running at 50 minutes past the hour, every hour!