Apparatus

"We don't sell online because we value our customer relationships". Does that sound like your business? The success of almost every B2B company relies on customer relationships to keep customers coming back. But "selling online" and "customer relationships" are not mutually exclusive concepts. Customer relationships go far beyond a transaction. Relationships are built on trust, respect, honesty and open communication; and this comes from everything that surrounds the transaction: - The delivery service. - The training and support. - The Account Management calls. Selling online reduces the reactive workload so have MORE time for the proactive things that IMPROVE your customer relationships. So, if you're not yet selling online, don't think that your customer relationships will be damaged by doing so. Instead, look at these 5 signs that tell you it's time for your business to start selling online: 1. Your customers are asking for online ordering 2. Your order process is bogged down by manual tasks 3. Inventory Management and Pricing are becoming unmanageable 4. You’re losing out to more digitally savvy competitors 5. Your growth is stalled, and scaling feels impossible 🔗 Read more about the 5 signs it's time for your Wholesale business to start selling online: https://lnkd.in/ecYejqKk

🔴 Stop managing your business like it’s 2005! The wholesale industry has evolved. If you’re still relying on: ❌ Phone calls for orders ❌ Spreadsheets for inventory ❌ Static PDFs for pricing You’re leaving money on the table. A modern B2B eCommerce platform can: ✔️ Automate your workflows ✔️ Empower your customers ✔️ Boost your revenue In the age of rapid digital advancements, standing still means falling behind. It’s time to move forward and embrace ecommerce. It's not just a good idea, it's an imperative. -- Apparatus helps Wholesalers, Distributors and Manufacturers harness the power of ecommerce to boost revenue, improve the customer experience, and optimise costs. Find out more on our website: www.apparatus.io #WholesaleTech #B2BTransformation

🔴 Stop managing your business like it’s 2005! The wholesale industry has evolved. If you’re still relying on: ❌ Phone calls for orders ❌ Spreadsheets for inventory ❌ Static PDFs for pricing You’re leaving money on the table. A modern B2B eCommerce platform can: ✔️ Automate your workflows ✔️ Empower your customers ✔️ Boost your revenue In the age of rapid digital advancements, standing still means falling behind. It’s time to move forward and embrace ecommerce. It's not just a good idea, it's an imperative. -- Apparatus helps Wholesalers, Distributors and Manufacturers harness the power of ecommerce to boost revenue, improve the customer experience, and optimise costs. Find out more on our website: www.apparatus.io #WholesaleTech #B2BTransformation

Why Apparatus? Here's why 👇

"A Trusted Partnership for B2B E-Commerce Success" Read our latest case study and discover how Richmond Containers CTP Ltd have benefitted from increased efficiency and a smoother customer experience with the Apparatus platform. Through their collaboration with Apparatus, Richmond has been able to streamline their B2B ecommerce operations, improve efficiency, and offer a seamless online shopping experience that meets the unique needs of their customers. By addressing Richmond's challenges head-on—whether it was technical product matching or creating customised user experiences—Apparatus delivered a solution that enhanced the customer journey and significantly improved internal workflows. Read the full case study here: https://lnkd.in/enUgCRcf

🔎 Did you know that approximately 70% of B2B buyers use the search function on ecommerce websites to find products? 🔍 With so many potential customers relying on this feature, having a robust search capability is not just a nice-to-have—it's essential for driving conversions and enhancing user experience. Here are a few compelling stats to consider: - User Engagement: Businesses that optimise their search functionality see a 30% increase in product views and an impressive boost in engagement metrics. When users can quickly find what they’re looking for, they’re more likely to explore additional products. - Conversion Rates: A seamless search experience can improve conversion rates by up to 50%. When customers can easily access relevant products, they’re more inclined to make a purchase. - Customer Satisfaction: Around 60% of customers express frustration when they can’t find what they need quickly. A strong search function minimizes these pain points, fostering a positive shopping experience and building customer loyalty. - Time Savings: With efficient search capabilities, buyers save valuable time, allowing them to focus on their business rather than navigating cumbersome menus. Investing in a powerful search function isn’t just about convenience—it’s about understanding your customers’ needs and streamlining their journey. Let’s prioritise search optimization to ensure customers can find what they need, when they need it! #B2BEcommerce #CustomerExperience #SearchFunctionality #DigitalTransformation #BusinessGrowth

"They really intimately understood the importance of the back-end integration with your existing system." It's great to hear from customers how our focus on understanding processes and creating a seamless integration really makes a difference to both the onboarding process and the ongoing running of the business. The Design Phase is where we put in the hours to really get to grips with a business' technology landscape. And it's worth it. Discover. Design. Deliver. https://lnkd.in/enahYXCm

Struggling to integrate your B2B ecommerce website with Orderwise? We've been integrating websites with OrderWise for more than a decade. Here's how our integration makes a difference for our clients: 1. Flexible sync frequency Whether you're using the API or eCommerce Sessions, we work with our clients to understand how frequently data across different entities needs to sync. For example, we would export stock levels, customer pricing, and sales order statuses from OrderWise and import new website orders in near or real-time, whereas more stable entities such as customers, categories, and products would be synced once or twice per day to limit the impact on the website performance. 2. Reduced manual admin If you are manually updating your website to keep customer, product, and price information up-to-date, or worse still, you're manually entering website orders into OrderWise, we could literally save you hundreds of hours! Over the years we have refined our integration to be able to work with almost any entity in OrderWise. As a minimum we would recommend syncing the following entities: ▪️ Customers ▪️ Products & Variants ▪️ Customer Pricing ▪️ Stock Levels ▪️ Sales Orders More advanced integrations will include entities like: ▪️ Contacts ▪️ Invoices & Credit Notes ▪️ Delivery Methods & Groups ▪️ Currencies ▪️ Tax Rates 3. Improved Customer Experience Today's B2B buyers prefer a buying experience without a sales rep, so it's important they have all the information they need to make an informed purchasing decision. With more data being synced more frequently with your ecommerce website, customers are able to see real-time stock levels and up-to-date pricing (not just RSP), as well as order statuses and other additional information that empowers them to self-manage their account. TAKEAWAY: Our OrderWise integrations handle thousands of orders every month, saving our clients hundreds of hours and delivering a superior experience for their customers. If you're struggling to integrate your ecommerce website with OrderWise, contact us to find out more about the Apparatus platform and how it could make a difference to your businesses and your customers. Contact us 🔗 https://lnkd.in/guzP4MBN #OrderWise #b2becommerce

Investing in a new ERP system is a massive decision for any company, and not one to be taken lightly. As integrating with various ERP systems is our bread and butter, we thought we're in a pretty good place to give you an unbiased opinion on some of the best in the market. Read our blog to meet the contenders 👇 https://lnkd.in/eJi_9Fkn Microsoft Dynamics 365 NetSuite SAP Orderwise Katana Cloud Inventory

As we broaden our horizons with the B2B eCommerce Association, one standout experience has been diving into the vibrant tech scene across the UK. 🇬🇧 We've discovered some awesome local players who are not just innovating with their technology but also getting in the weeds with their clients taking a hands-on approach to driving transformational change in B2B. For UK manufacturers and distributors looking for a platform partner that's personal and directly impactful, these are the names you need to know: Cloudfy SparkLayer B2B Aspin ~ B2B Ecommerce & CRM Catalogue Ordering App Shopblocks Apparatus Red Technology Each of these companies brings something unique to the table! If you're UK based B2B ecommerce professional and you haven't joined our global network yet, get in touch with me or Christopher Gee. You can also sign up free directly on the website. #b2becommerce #uk #b2b