AppsFlyer

Data clean rooms (DCRs) are evolving.💎 Instead of standalone solutions, they are now part of data collaboration platforms (DCPs), giving marketers better scalability, audience creation, campaign activation, and measurement. Yet measurement remains a challenge, especially in retail media, where attribution is complex across different platforms and data sources. The key to solving this? Self-service audience-building tools that let advertisers use their own business logic. Our own, Ori Yitzhaki, shares why the shift from clean rooms to collaboration platforms matters: https://lnkd.in/dkmBdwQi

🔮Top 5 data trends from 2024 and looking forward to 2025🔮 As we reflect on 2024, one thing's clear: data has never been more crucial for app marketing success. We've analyzed billions of data points to uncover the trends that truly mattered this year – and more importantly, what they mean for your 2025 strategy. From shifting ad spend patterns to emerging revenue models and creative strategies, we've distilled the most impactful insights into a comprehensive analysis that will help you plan smarter for the year ahead. Ready to see what's around the corner? Dive into our curated insights below. Looking forward to an amazing 2025! 🤩

💥💥Redefining mobile marketing at MAMA SF 2025💥💥 From deep dives into overcoming signal loss to groundbreaking insights on AI-powered marketing, MAMA SF 2025 was packed with game-changing discussions. Attendees explored the power of first-party data, engaged in dynamic roundtables, and got hands-on with cutting-edge demos. The energy in the room was undeniable, especially during the live keynote on AI-driven marketing, offering a thrilling glimpse into the future of our industry. A huge thank you to our incredible speakers, engaged attendees, and supportive sponsors for making this event unforgettable! 💚 The future of mobile marketing is being built right now, and we’re just getting started!

Good morning from Pier 27 in San Francisco! 🌁 Your MAMA SF team is ready, the stage is set, the energies are high, and we’re ready to dive into a full day of insights, innovation, and meaningful connections 🤩 With leaders from across the mobile marketing ecosystem joining us here in San Francisco, this is where big ideas turn into actionable strategies. Let’s go 💥

Sub-Saharan Africa’s app market: Setting the stage for 2025 with record-breaking growth.🌍 This comprehensive report, created in collaboration with Google, highlights the transformative growth of app marketing across sub-Saharan Africa in 2024. Key findings include: 📱 21% growth in overall installs, driven largely by Android’s continued dominance. 📱24% rise in in-app purchase revenue, signaling stronger consumer engagement. 📱A remarkable 80% surge in ad spend on shopping apps, with iOS doubling its share. As mobile adoption accelerates and in-app spending rises, the region is poised for even greater innovation and opportunity in 2025. Read the coverage by Destiny Eseaga of Techeconomy: https://lnkd.in/ds3kBDyc Or dive into the full report here: https://lnkd.in/dgTggsbe

🤩🤩It's MAMA week!🤩🤩 Before heading out to the best industry conference you've ever attended (don't worry, we're not biased at all), don't forget to grab these must-haves: #MAMASF

When every campaign feels like 🔴 Red Light, 🟢 Green Light.

Testing is Agoda’s superpower!🦸♂️ By experimenting at scale, they’ve mastered the art of balancing growth with profitability - no small feat in today’s fast-moving market. Their data-driven approach ensures every decision is rooted in clarity, turning complexity into opportunity. At AppsFlyer, we’re proud to support their journey, empowering their culture of testing with tools that deliver actionable insights. Thank you Matteo Frigerio and everyone on the Agoda team!💚

Preload campaigns are transforming UA strategies by connecting with users right when they unbox their devices!📱 Here’s why they’re worth your attention: ⭐ 30% of UA budgets now go to preload campaigns. ⭐Apps see a 15.77% boost in conversions year-over-year. ⭐Preloads drive higher LTV by building trust and visibility from day one. Huge thanks to Appnext, Aura from Unity, AVOW, Digital Turbine, and InMobi Advertising for their insights and to Magazine Luiza for sharing their success: 100K+ monthly installs and 4x ROAS in just 30 days! 🔗 Dive deeper: https://lnkd.in/dhFmQiJq

Ramadan in Southeast Asia and Pakistan is more than a season—it's a mosaic of unique consumer behaviors. Our 2024 report highlights how these differences play out across key markets: 🔹 In Malaysia, Finance apps peaked with a CPI of $16 mid-Ramadan, requiring precise budget timing. 🔹Pakistan saw Shopping app activity surge closer to Eid, driven by festive preparations. 🔹Indonesia showcased consistent spikes across Shopping, Food & Drink, and Entertainment apps, especially pre-Ramadan. 💡Success lies in tailoring campaigns to local trends. Timing and cultural relevance make all the difference. Check out the full report: https://lnkd.in/dJHhcDvw