Axis

🎉 As the newest member of IAB UK, Axis had the privilege of attending our very first event in the North of England yesterday! Held in Manchester, this gathering was a fantastic opportunity to dive into the latest trends and key discussions shaping the digital advertising industry. A few of the hot topics on the agenda included the upcoming ban on HFSS (High Fat, Salt & Sugar) food advertising in the UK and insights from IAB UK’s latest report, forecasting what’s to come in the industry by 2030. With evolving regulations and shifting market dynamics, staying informed and adaptable has never been more crucial. At Axis, we pride ourselves on being ahead of industry trends, ensuring our partners stay prepared for the future of digital advertising. 🚀 This is just the beginning—stay tuned for more updates as we continue to engage, learn, and innovate with IAB UK! #AxisAdTech #IABUK #DigitalAdvertising #Programmatic #AdTech #Innovation #FutureOfAdvertising

🚀 Mastering Bidding Strategies in Programmatic Advertising 🎯 In programmatic advertising, success isn’t just about spending more—it’s about bidding smarter! Whether you're aiming for higher ROI, better engagement, or cost efficiency, choosing the right bidding strategy can make all the difference. 🔥 Here are 5 key bidding strategies you need to know: ✅ Real-Time Bidding (RTB) – The foundation of programmatic, where advertisers compete in real time for impressions, ensuring they reach the right audience at the right moment. ✅ First-Price vs. Second-Price Auctions – In first-price auctions, you pay exactly what you bid, while second-price auctions charge you just a cent above the second-highest bid. Understanding the difference helps prevent overpaying! ✅ Dynamic CPM (dCPM) – A powerful AI-driven approach where your bids adjust automatically based on performance goals, ensuring maximum value for every dollar spent. ✅ Target ROAS & CPA – Instead of just aiming for impressions, optimize for return on ad spend (ROAS) or cost per acquisition (CPA) to drive measurable results and maximize efficiency. ✅ Fixed CPM – Sometimes, predictability is key! Fixed CPM allows you to lock in costs, which is great for branding campaigns where stable exposure matters most. 💡 Pro Tip: Don’t just focus on getting the lowest CPM! Instead, prioritize ad quality, viewability, and audience targeting to drive actual conversions and engagement. At Axis, we help advertisers optimize their bidding strategies with AI-driven automation, premium demand access, and real-time analytics. 📩 Looking to take your programmatic advertising to the next level? Let’s talk! 🚀 #ProgrammaticAdvertising #AdTech #BiddingStrategy #RTB #DigitalMarketing #AIOptimization #AdvertisingAutomation #MediaBuying

🎙️ My First Ever Podcast Episode is Live! I’m beyond excited to have joined exceptional Helene Parker on Programmatic Digest podcast for an inspiring conversation about Women Leadership in AdTech🌟 We explored the evolving role of women leaders in the industry, discussed the challenges we face, and highlighted opportunities to foster greater diversity and inclusion. It was an incredible moment to reflect on how far we’ve come. A huge shoutout to Helene for creating such a thoughtful and engaging space for these important conversations🙌 The episode is officially live—tune in now! 🎧 https://lnkd.in/dAjp-khm #AdTech #WomenInLeadership #Programmatic #Diversity #Inclusion #WomenInTech #Leadership

Axis and StreamKey TV Partner to Elevate Video Advertising 🚀 We’re thrilled to announce our strategic partnership with StreamKey TV, a leader in video ad monetisation! This collaboration brings premium video formats, enhanced Connected TV (CTV) and digital video monetisation, and seamless programmatic access for publishers and advertisers alike. 🔹 What This Means: ✅ Advertisers get direct access to high-quality, brand-safe video inventory ✅ Publishers benefit from increased demand & optimized fill rates ✅ Advanced programmatic technology + expert video monetization = higher engagement & revenue With StreamKey now a direct trading partner on Axis, advertisers using our platform will gain effortless access to premium video inventory, driving better reach and performance. 📢 Stay tuned for more updates as we continue to innovate in programmatic video advertising! #AxisAdTech #StreamKey #VideoAdvertising #CTV #ProgrammaticAdvertising #AdTech #Monetisation

Don’t Miss Out the Chance to Meet Us in Milan! 🇮🇹 Axis is heading to Milano from March 17 to 21, and we can’t wait to connect! Our CEO Ann Tarasewicz will be there, ready to discuss the future of programmatic advertising, innovative ad tech solutions, and exciting new partnerships. Milan isn’t just the capital of fashion—it's also a hub for business, technology, and innovation. So, whether you want to dive into the latest trends in digital advertising, explore new opportunities, or simply enjoy an espresso ☕ while chatting about the industry, let’s make it happen! Non perdere l’opportunità to connect—book a meeting and let’s talk about how Axis can help take your advertising strategy to the next level. Ci vediamo a Milano! 🤝✨ #AxisAdTech #ProgrammaticAdvertising #Milano #Networking #DigitalAdvertising #AdTechInnovation

Join us at POSSIBLE 2025 the most impactful event for the marketing industry. To join me, click here: https://lnkd.in/dJ-p9KYV #MeetMeAtPOSSIBLE2025 POSSIBLE connects the entire marketing ecosystem at the Fontainebleau in Miami April 28th – 30th for three full days of content, networking, and community. Join the most influential minds and push your limits on the way you think, listen, and learn from your marketing colleagues. POSSIBLE

🇮🇹 Axis is Heading to Milan! Let’s Connect! 🇮🇹 From March 17 to 21, our CEO Ann Tarasewicz and Head of Partnerships Anastasia Skliarenko will be in Milan, meeting with industry leaders, discussing the future of programmatic advertising, and exploring new opportunities for collaboration. 🚀 Now is the time for AdTech to focus on innovation, transparency, and smarter programmatic solutions. Whether you're a brand, agency, or publisher, let’s connect to explore how Axis can help you maximize results and stay ahead of the curve. 📩 Book a meeting with us today via the link below —we’d love to chat over coffee in Milan! ☕✨ https://lnkd.in/ev3rW-j9 See you there! 👋 #AxisAdTech #ProgrammaticAdvertising #AdTech #Milan #Networking #DigitalAdvertising #Innovation #LetsMeet

Axis is now a proud member of IAB UK! 💥 We're thrilled to share that Axis has joined IAB UK, the leading trade association for digital advertising! 🎉 This partnership reinforces our commitment to driving innovation, transparency, and growth in the programmatic ecosystem. This marks a major milestone in our mission to drive innovation, transparency, and collaboration in the programmatic advertising space. 💡 As part of IAB UK’s network, we’ll work alongside industry leaders to shape the future of digital advertising, share best practices, and contribute valuable insights on ad monetization, header bidding, publisher-first innovations, and more. We look forward to making an impact, driving change, and pushing the boundaries of programmatic advertising. Stay tuned for exciting updates! #AxisAdTech #IABUK #DigitalAdvertising #Programmatic #AdTech #Innovation #Transparency #FutureOfAdvertising

🛍️ Shoppable Ads: Where Programmatic Meets E-commerce Shoppable ads are transforming the way we experience advertisements by smoothly integrating the option to purchase products directly within the ads themselves — turning every interaction into a potential sale opportunity💸 These innovative ads enable users to discover, browse, and purchase products without ever needing to leave the ad's interface, effectively bridging the gap between programmatic advertising and e-commerce. For advertisers, shoppable ads present a streamlined pathway from raising awareness 📣 to facilitating purchases 💳, significantly reducing the friction typically encountered in the customer journey. 🎯 Coupled with the targeting capabilities of programmatic advertising, brands are able to deliver personalized and relevant ads that not only capture higher engagement but also boost conversion rates — making shoppable ads a formidable tool in the digital retail space. Are shoppable ads the future of digital retail? What’s your take on this innovative format? 💬👇 #ProgrammaticAdvertising #Ecommerce #ShoppableAds #DigitalAdvertising #AdTechTrends

Spring is Here – And So Is the Perfect Time for DOOH! 🌸🌍 As the days get longer and people spend more time outdoors, Digital Out-of-Home (DOOH) advertising becomes more powerful than ever. With programmatic DOOH, brands can deliver real-time, data-driven messages on billboards, transit screens, and city displays—right when and where it matters most. 🌼 Spring Awakens, So Does Consumer Engagement People are out shopping, traveling, and exploring. Programmatic DOOH lets you reach them at the perfect moment, whether they’re grabbing a coffee, heading to an event, or strolling through the city. 🚀 Why Now? Because Timing is Everything With weather-based triggers, dynamic content, and location targeting, DOOH adapts to seasonal trends instantly. A sunny afternoon? Time for an iced coffee ad. Sudden spring rain? Perfect moment to showcase raincoats or rideshare options. 🌍 Bigger Impact, Smarter Spend Programmatic DOOH ensures your ads are seen in high-traffic areas without wasting impressions. Plus, with real-time analytics, brands can measure impact and optimize campaigns on the go. Spring brings new energy, new opportunities, and new ways to connect. Is your brand ready to bloom with DOOH?🌸✨ #DOOH #ProgrammaticAdvertising #SpringMarketing #OutOfHome #DigitalBillboards #AdTech