Axis

Greetings from beautiful Milan at #INTERSECTIONS24 by IAB Italia! 🇮🇹 Excited to be surrounded by such inspiring minds as we dive into the future of digital advertising. Are you here too? Let’s connect! 🤝 I’d love to meet fellow passionate professionals for a chat on innovation, strategy, and everything programmatic. Can't wait to see what the rest of the event has in store! 🚀 #INTERSECTIONS #IAB #Milan #DigitalAdvertising #Programmatic #Networking #Marketing #FutureOfAdTech

🌐 Privacy-First Programmatic with Data Clean Rooms As privacy standards tighten and third-party cookies fade out, data clean rooms are emerging as essential tools for secure, privacy-first programmatic advertising. 🛡️ These environments enable brands and advertisers to match and analyze their data with publishers without compromising user privacy. This trend is especially pivotal in regions with strict data regulations, as it allows companies to target audiences effectively while staying compliant. Why Clean Rooms Matter in Programmatic Advertising: 🔹 Enhanced Audience Insights: By combining data securely, advertisers can gain valuable insights into campaign performance and audience behavior. 🔹 Privacy-Centric Targeting: Anonymized, aggregated data lets advertisers reach the right users without exposing personal details. 🔹 Improved ROI: Cross-platform measurement and refined targeting drive better campaign results and ad relevance. With data clean rooms, brands can continue creating impactful, targeted ads while respecting user privacy and building trust. Privacy-first strategies are the future! 🌱💡 #Programmatic #DataCleanRooms #PrivacyFirst #DigitalAdvertising #DataDriven #AdTech #Axis

🚀E-commerce Meets AdTech: Transforming the Way We Shop AdTech is revolutionizing e-commerce, pushing sales to new heights and vastly enhancing the shopping experience for consumers. 🌍 In 2024, the global e-commerce market is set to hit a record-breaking $6.5 trillion! With tech advancing at lightning speed, e-commerce platforms are leveraging the latest AdTech innovations to captivate customers and keep them coming back. 🛍️ 🔑 Key AdTech Innovations Driving the Change: - Programmatic Advertising: revolutionizes how ad space is bought and sold through real-time automation, ensuring ads land just where they'll make the biggest splash. Thanks to algorithms and machine learning, e-commerce companies can pinpoint the perfect audience at the perfect moment, making ad spending more efficient and boosting ROI📊 - Shoppable Ads: Imagine buying straight from an ad! 🛒 Shoppable ads on platforms like Instagram and Pinterest make the shopping journey seamless from discovery to purchase. - Augmented Reality (AR): Try before you buy! 🕶️ Whether it's a virtual clothes fitting or seeing how furniture looks in your space, AR gives consumers confidence and reduces returns. - Voice Search Optimization: With voice-activated devices becoming mainstream, optimizing for voice search is crucial. 🎤 New ad tech solutions help e-commerce brands better adapt and tap into this growing market. How do you see AdTech evolving in the e-commerce space? Share your thoughts below! ⬇️ #AdTech #Ecommerce #Programmatic #ShoppableAds #AR #VoiceSearch #DigitalInnovation #CustomerExperience #ShoppingTrends #DigitalTransformation 

🌟 IAB Forum in Italy is Almost Here! 🌟 We’re thrilled to announce that the IAB Forum by IAB Italia is just around the corner, taking place on October 29th and 30th! This is a fantastic opportunity for Axis to engage with industry leaders and delve into the latest advancements in digital advertising. Don’t miss your chance to explore how Axis can enhance your marketing strategies. Schedule a meeting with Anastasia Skliarenko to gain insights into our innovative solutions and discover ways we can work together for mutual success. ➡️ Book your meeting today: https://lnkd.in/eRMNq3ug Let’s seize this opportunity and make the most of the event together! #IABForum #DigitalMarketing #ProgrammaticAdvertising #Axis #Networking #Innovation #MarketingStrategy

🌟 Global Tech Award Winner! 🌟 We're thrilled to announce that Axis has been named the Best AdTech Platform 2024 by Global Tech Award! 🎉 This prestigious award recognizes Axis's commitment to driving innovation and shaping the future of programmatic advertising through cutting-edge technology and unparalleled performance in the AdTech space. 🚀 The Global Tech Awards celebrates the most impactful tech organizations and professionals worldwide. Winners are chosen by an esteemed panel of judges with deep experience in various technology sectors, evaluating entries based on Design, Impact, Creativity, and Ease of Use. We're honored to have our platform recognized and remain dedicated to pushing the boundaries of what's possible in AdTech! 🙌 #GlobalTechAwards #AdTech #Innovation #ProgrammaticAdvertising #Axis

What a fantastic time at the Prebid Summit by Prebid.org! Was happy to explore the latest in programmatic technology with some of the brightest minds from around the globe 🌐🤝 #PrebidSummit #AdTech #Programmatic #Innovation

Axis and Gravite Announce Strategic Partnership 🎯 We’re thrilled to announce a strategic partnership with Gravite, a leader in in-app ad monetization! 🚀 This collaboration is designed to drive superior performance and boost ad revenue for publishers while helping advertisers reach their target audiences with precision. Gravite's innovative SDK technology and extensive direct in-app inventory align perfectly with our mission of delivering high-quality, targeted ad placements. Through this partnership, Axis will leverage its powerful demand-side platform to enhance the monetization of Gravite’s inventory, providing advertisers with access to a highly engaged audience and delivering impactful results. With this partnership, Gravite joins a growing list of premium partners directly trading with Axis, gaining access to exclusive inventory sources and custom integration options. 🎯 Advertisers using Axis’s connector will also enjoy seamless access to Gravite’s inventory. 💬 Let’s elevate your advertising game together! #AdTech #Programmatic #Partnership #InAppAdvertising #Monetization #Axis

Prebid Summit Starts Tomorrow in New York! 🚨 We’re just one day away from the Prebid Summit hosted by Prebid.org, and the excitement is building! At Axis, we’re thrilled to be part of this game-changing event, and our CEO, Ann Tarasewicz, will be on-site, ready to discuss how Axis can take your advertising strategy to the next level. ⏳ Haven’t booked a meeting yet? There’s still time! Reach out to Ann and secure your spot to explore how Axis can elevate your advertising with cutting-edge solutions: https://lnkd.in/eVfB9Mfd We look forward to seeing you tomorrow in New York! #PrebidSummit #Programmatic #AdTech #Axis #DigitalInnovation #PrebidOrg #AdvertisingTech

🚀 Did you know? In 2024, over 90% of digital display ads in the U.S. will be purchased programmatically! This highlights just how dominant automated ad buying has become in the digital advertising landscape. With programmatic technology, brands can now reach their target audiences faster and more efficiently, using real-time data to deliver more personalized and relevant ads across platforms. Here's why this matters: ✔️ Efficiency: Automated bidding removes manual negotiations, making ad buying faster and less resource-intensive. ✔️ Precision: Programmatic ads use data to target the right audiences at the right time, improving engagement and ROI. ✔️ Scalability: Advertisers can scale campaigns across multiple channels and platforms seamlessly, from display and video ads to mobile and connected TV (CTV). Programmatic is no longer just an option — it's now the standard for digital advertising. 🔍 As we head further into 2024, expect even more advanced AI-driven ad placements, real-time optimizations, and the expansion of formats like CTVand programmatic audio. 💡 What are your thoughts on the rise of programmatic advertising? Leave the comment below ⬇️ #Programmatic #DigitalMarketing #AdTech #MarketingInnovation #AdvertisingTrends #AdSpending #Efficiency

🚀 Book meeting with us at the Prebid Summit in New York on October 15th! We’re excited to join industry leaders for discussions on the latest advancements in programmatic advertising and the future of transparency in the ad ecosystem. Axis will be there to share how we’re transforming the programmatic supply chain and streamlining partnerships. If you're attending, don’t miss the chance to connect with us! 📅 Book a meeting with our CEO Ann Tarasewicz today and explore how Axis can help optimize your programmatic strategy: https://lnkd.in/eVfB9Mfd See you in New York! #PrebidSummit #AdTech #ProgrammaticAdvertising #AxisAdTech #NewYork #Networking