B2B International

It’s getting harder to win in B2B than ever before. Since 2021, the gap between the performance of winning brands and the performance of losing brands has narrowed by 78%. What’s behind this change? Oliver Truman dives into the findings of the 2024 Superpowers Index in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/eCQYdnCr #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

What makes B2B market research different to B2C? Sarah Mathew explores the biggest differences in target audience, objectives, and methodology in this handy carousel 👇 Looking for a B2B market research specialist for your next project? Get in touch to speak to one of our team > https://lnkd.in/ejEfCvUY #b2b #marketresearch #mrx #insights #b2c

In this week's edition of the B2B Insights LinkedIn Newsletter, Ceri-Ann Jones shares how the Push-Pull Model can be used to help organizations successfully introduce a new product or solution to the market. Check it out below 👇 -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #newproductdevelopment #productdevelopment #productlaunch #productstrategy #productmarketfit

What are the commercial benefits for brands whose Superpowers Index Score outperforms the market? Oliver Truman explains all in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/eT5Bv6Qk #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

Entering a new market can be an effective way to grow your business, yet it usually involves at least some risk. And often, the more interesting an opportunity, the greater the risk. Learn how a well-designed market opportunity study can help decide whether and to what extent an opportunity is relevant and attractive to your company in this new blog post by Beata Mikłosz 👉 https://lnkd.in/e4XBgtXH #b2b #marketresearch #insights #mrx #marketentry #marketopportunity #businessstrategy #strategy

In this week's edition of the B2B Insights LinkedIn Newsletter, Ceri-Ann Jones shares how the Directional Policy Matrix can be used to inform business strategy based on the attractiveness of a market and the capability of the organization to fulfil the opportunity. Check it out below 👇 -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #marketassessment #marketentry #businessstrategy #strategy #dpm #directionalpolicymatrix

🎙 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬 𝐈𝐧𝐝𝐞𝐱 𝐒𝐜𝐨𝐫𝐞? The Superpowers Index Score is new to this year’s Superpowers Index study. In this snippet from the B2B Insights Podcast, Oliver Truman explains what the score is, the intent behind it, and what it tells us about how brands are performing and where they could improve 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/eQp-h4VC #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

Online focus groups are now an established part of the B2B researcher’s toolkit, opening new possibilities for organizing groups across different time zones and for trying innovative approaches. In this blog post, Grace Ennis shares her top tips for running effective online focus groups to ensure researchers get the most out of this research method 👉 https://lnkd.in/e67hmDWF #b2b #marketresearch #mrx #insights #focusgroups #onlineresearch

🎙 New Podcast Episode! 🎙 Looking for a deep dive into the findings from the 2024 Superpowers Index? In this brand-new episode of the B2B Insights Podcast, Conor Wilcock and Oliver Truman dive into the findings from this year’s study to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Listen to learn… ✅ What the top decision drivers are for B2B buyers in 2024 ✅ What the newly introduced Superpowers Index Score means for brands ✅ How B2B marketers’ priorities are shifting and how well that aligns with what B2B buyers want ✅ What B2B marketers can do to build stronger brands, close deals more quickly, and create meaningful differentiation Listen or watch the full episode here 👉 https://lnkd.in/geqHjYpX #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

In this week's edition of the B2B Insights LinkedIn Newsletter, Ian Marshall shares how B2B International's proprietary Brand Health Wheel provides a simple, easy-to-read view of brand performance that can be compared across different brands, by business segment, markets, or geographies. Check it out below 👇 -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #brandhealth #brandresearch #brandbuilding #brandpositioning #brandhealthwheel