Bandera Agency

🎯 Clients come to us looking to turbocharge digital sales, and we know it’s not just about quick results - it’s about long-term success. A deep dive into your current setup uncovers exactly where to level up and make those numbers sing. Come closer as here are 5 tips from our Roman Pilipenko: 1️⃣ Employee Motivation in Performance Marketing. Always goes first. Does the company have a realistic incentive programme? Do employees believe their targets are achievable? Quite often businesses create overly complex programmes with 10-12 metrics, many of which are tough to reach or even beyond employees' control. Because of this, your team may truly struggle to hit even 50% of their KPIs, which reduces the overall efficiency and motivation of the team. 2️⃣ Ensure Clarity of Goals with OKRs. A lack of such clarity suggests the company lacks a structured approach to goal-setting. In our practice we've seen companies where KPIs are set for the entire team, without considering individual contributions. Where does it lead? To collective irresponsibility, as no one is truly accountable. Clear sign of the need to review the management system.  3️⃣ Is There a KPI That Unites All Teams? Effective performance marketing requires shared goals across teams - product, marketing and commercial. When everyone works towards a common objective, for instance ‘increasing loan issuance’, it creates synergy. However! Each team also needs specific KPIs they can directly influence - to ensure accountability and prevent a vague division of responsibility.  4️⃣ Regularity and Quality of Presenting Performance Marketing Results. How frequent is the plan-vs-actual analysis? How long the reporting period lasts? A cheeky tip: monthly reviews might indicate a lack of flexibility, especially in today’s fast-changing market. Weekly reports allow you to quickly respond to changes, manage the situation and ensure synergy with other teams.The more frequent the review, the better conditions for adjustments and achieving your goals.  5️⃣ Feel free to experiment! Performance marketing thrives on constant experimentation. Without regular testing and updates, staying competitive is tough - market conditions shift too rapidly. Remember: your success depends on your team's ability to adapt quickly and launch new campaigns. Ideally, 30% of the team's time should focus on process improvements, testing new creatives, strategies, and tools. This continuous cycle of testing and adapting is the basis of effective performance marketing. ✔️ As you can see, effective performance marketing is a topic that invites endless discussion and exploration. But as Walt Disney wisely put it, "The way to get started is to quit talking and begin doing." We may not have Mickey Mouse in the Bandera Team yet, we're here to turn your goals into reality. So, get in touch, and let’s start the countdown to your success! #BanderaTeam #BanderaInsights #PerfomanceMarketing #Success #MarketingMetrics

🚨Heads Up, UK Fintech Community! 🇬🇧 As the new UK government warns us about tough decisions ahead, there's some serious chatter about a proposed hike in capital gains tax (CGT) to 45%. The UK Chancellor Rachel Reeves is anticipated to unveil tax increases in the budget on October 30, which may include a hike in capital gains tax, aimed at addressing a significant £22 billion shortfall in public finances. 💼 In response to that, UK fintech leaders are raising alarms over potential tax increases that could harm not only the sector's growth, but its global competitiveness as well: the proposed rise might undermine the UK's status as a leading fintech hub. Top voices of the sector, such as Janine Hirt of Innovate Finance and Paul Taylor of Thought Machine, warn: such an increase would make employee stock options — critical for attracting talent to startups — much, much less attractive.  📉 Consequences? A talent drain with skilled workers opting for better opportunities at larger companies or even moving abroad. The UK’s fintech sector has been booming and driving economic growth, however the changes could potentially push UK fintech from one of the most favourable to one of the least attractive tax regimes in Europe. 💬Industry leaders are urging for some exemptions to protect “earned capital gains” and keep those crucial incentives intact. Nothing else left but to hope the government listens and takes action to support the sector. 🤔 What’s your point of view? Will this tax change stifle innovation or is it a necessary move? Share your thoughts below! #Fintech #TaxPolicy #UKEconomy #Startups #BanderaInsights

If your company isn’t yet using chatbots to interact with customers, then Karina Sanko post is just what you need.

🤝 Better than gaining a new client is the feeling of having a client return! 🏦 Bandera Agency is incredibly proud to announce the beginning of our second collaboration with Tonik - a transformative digital bank on a mission to revolutionise how money works in Southeast Asia. Tonik is officially the Philippines’ first neobank to secure a digital bank licence from the Bangko Sentral ng Pilipinas (BSP). 📈 As a result-driven fintech marketing agency, we will focus on performance marketing. Additionally, we will optimise and fine-tune analytics for the bank's website and mobile apps. 🗣️ “We’re really excited to begin this partnership. After our previous collaboration, we have full confidence in Bandera’s professionalism and expertise, and we’re eagerly anticipating the results of this one,” Mila Bedrenets, Tonik’s Chief Growth Hacker, says. 🥹 The Bandera team truly appreciates your trust and is excited to see what this new chapter brings!

#Respect is one of the key values we uphold at Bandera Agency, especially when working with clients with diverse cultural backgrounds. Recently, Karina Sanko, Director of CRM Practice at Bandera, visited our clients in Georgia and Uzbekistan. She shared valuable insights on how to effectively engage with representatives from different cultures in her latest article.

Here We Are: Bandera Team 🚀 Time for the hidden gem, a secret star, the big B of our team. We have been thinking for a long time about whether to reveal this member of our team… However, his impact is too valuable not to be mentioned.  His unwavering commitment and extraordinary talent to inspire have been instrumental in driving our success, and it's time we celebrate his invaluable contributions. Please welcome, the one and only…Stepan. 👨💼 Meet Stepan. Growing and glowing throughout his career, Stepan has always been a rule-breaker and a real fighter. One of the top Ukrainians of all time according to various surveys, Stepan is a mastermind and the inspirer of our Agency. Stepan may not be a part of the Marvel Universe (yet) but he is definitely a hero to follow. His journey is a testament to the power of resilience and visionary thinking, making him an irreplaceable asset to our team. 🤝 For Stepan, Bandera Agency means… “An idea that nothing can stop as it came at the right time.” 🤩 You'd never guess, but… Stepan doesn’t know he is a part of the Bandera Team. This might come as a surprise but it's true. His legacy and spirit live on in our daily endeavours, inspiring us to reach new heights and face challenges head-on. Stepan's unseen presence is a constant reminder of the ideals we uphold and the future we aim to build. We wrote this post in honour of Ukraine's Independence Day, a day that symbolises the unwavering spirit and resilience of the Ukrainian people in their ongoing fight for freedom. Stepan Bandera was undeniably one of those who helped shape and define the nation as it is today, championing its independence and liberty at every turn. To learn more about Stepan Bandera and understand why we drew inspiration from his legacy, feel free to Google him. And Slava Ukraini! 🇺🇦 #BanderaAgency #BanderaTeam #LOL (C) Origami painting

🤝 Bandera Agency has always been about the team, and we know that keeping our people motivated is key to everything we do. Last week our director, Maksym Paraska, shared an article on the strategies he finds useful to implement to keep our team fired up (and what can we say…seems like they work pretty well). In this 6-minute read, he combines solid academic insights with personal experiences to highlight the importance of a clear vision, autonomy and recognition in keeping teams engaged. ☑️ Whether it is giving people the freedom to make decisions, setting clear goals or simply recognising great work, these research-backed tips really make a difference in how we operate. 💬 “I believe that my attitude to my team defines their attitude towards me. Ask my former employees if I am an example or not. And then tell me, please 😉 “ ➡️ Check out the full article here to see what we're all about and maybe (you never know) find some tips for your team! https://lnkd.in/dUHezcHp #BanderaInsights #BanderaAgency #BanderaTeam #Leadership

👋 Goodbye Paris! The Olympics captured widespread attention, even drawing in those who aren’t usually sports fans — whether it was the Australian lecturer-breakdancer, the polarising opening ceremony or envying Snoop Dogg's $500k daily earnings as a correspondent. 🏦 In keeping with the trend, Bandera Agency focused on the fintech aspect of the Games. Historically, the Olympics have served as a launchpad for fintech innovations, showcasing a growing synergy between sports and financial technology that propels both industries towards greater innovation and global connectivity. 🕥 The 2008 Beijing Olympics introduced China’s ‘Great Wall’ prepaid card for tourists, enabling access to local payment systems. The 2012 London Olympics featured Samsung Electronics and Visa debuting smartphone-based payments and contactless cards. In 2018, Visa rolled out payment wearables, including gloves and pins, at the PyeongChang Winter Olympics. At the Tokyo Games in 2021, the IOC embraced new digital technologies by offering NFT Olympic pins through the nWayPlay marketplace. 🇫🇷 For Paris 2024, Visa continued its tradition of innovation with payment wearables and themed credit cards, emphasising its commitment to both athletes and spectators. The company’s data showed that US cardholders accounted for 29% of all overseas spending, with Brazilian and Japanese cardholders increasing their spending by 33% and 129%, respectively, compared to the previous year. ⏭️ The Olympics also partnered with Alibaba Group, which provided support for the Games in such fields as cloud infrastructure, cloud services, ticketing, and e-commerce platforms. In the UK, NatWest collaborated with Team GB to offer resources for British athletes looking to start small businesses. Additionally, Visa joined forces with Bulgaria’s First Investment Bank to launch Paris 2024-themed credit and debit cards. ✅ As the curtain falls on Paris 2024, it’s clear that the fusion of fintech and the Olympics continues to drive remarkable innovations, enhancing the experience for everyone involved and setting the stage for future advancements in both fields. Let’s see where it’s gonna get us in 4 years! #BanderaInsights #OlympicsFintech #Paris2024

📈 As a proud member of the IT Ukraine Association, Bandera Agency had an opportunity to participate in the first strategic session held by the IT Ukraine FinTech Committee on July 31. Attended by representatives from 16 companies, the session, initiating regular meetings to address industry challenges and development paths, focused on identifying common issues and potential solutions.  We were happy to contribute to this event. Bandera is excited about the progress and hopes to achieve our shared goals. Stay tuned for more updates on this impactful partnership!

What do Van Damme’s epic splits on two reversing Volvo trucks, Barbenheimer and you when You’re Not You When You’re Hungry have in common? They are all examples of highly successful #viral marketing campaigns. Since the rise of social media (according to the Statista, there are 4.95 billion social media users worldwide in 2023, that’s just over 60% of the whole population), viral content has become a powerful and reliable tool to capture audience attention, significantly boosting brand awareness, visibility and (omg) sales. Viral marketing is a game changer. It promotes your brand to a new and wider audience, driving sales, social engagement, and word-of-mouth marketing, all without requiring a huge budget. A smart idea with a small budget can reach millions, leading to long-term success without expensive ad spends. All brands really want to find the recipe for a successful viral campaign... but not everyone succeeds. And we are talking not only about failure of not being seen - but a failure of being seeing. In 2017, Dove posted a Facebook video meant to celebrate diversity but was perceived as showing a black woman transforming into a white woman, implying racial bias. This led to backlash and boycotts. Dove quickly removed the ad and apologised, promising to improve their processes to prevent future issues. When planning your brand’s remarkable campaign, keep this in mind - Bandera Agency’s SURE strategy: S – Shareable and easy to spread U – Unique, presenting a fresh perspective R – Relatable, connecting with your audience's experiences and brand values E – Emotional, evoking laughter, surprise, awe, or inspiration And remember, that’s about the VALUES your brand represents. Here is what our 🇺🇦 Taras Kucheriavyi is saying about that: “It is likely that no one truly knows the recipe for a campaign that will go viral. However, when creators capture the desires of their target audience or skillfully leverage real-life situations, the chances of success significantly increase. In such cases, even the release of a postage stamp can become viral. A prime example is the campaign by Ukrposhta, which issued a stamp titled "russian warship, go f*** yourself," dedicated to the Ukrainian defence forces sinking the flagship of the russian Black Sea Fleet. This campaign caused queues at their post offices that were longer than those for the latest iPhone release.” Let creativity tailored to your brand and target audience drive your approach! #ViralMarketing #DigitalMarketing #BanderaInsides