Barb Audiences reposted this
Barb completes 7k home panel expansion https://lnkd.in/d2Xmx7Qs #MarCommNews Barb Audiences Caroline Baxter
Barb is the industry’s standard for understanding what people watch across all platforms and devices. We integrate people-based panel data with census-level online viewing data to deliver definitive, trusted and actionable insights, empowering the UK TV and advertising ecosystem.
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Barb Audiences reposted this
Barb completes 7k home panel expansion https://lnkd.in/d2Xmx7Qs #MarCommNews Barb Audiences Caroline Baxter
Barb Audiences reposted this
Barb TV measurement has unveiled its largest-ever UK-wide expansion programme Conducted in partnership with Kantar, Ipsos and RSMB, its technology will now cover 7,000 households Full story 👉 https://lnkd.in/eJn_m2Gk #marketing #advertising #measurement #tv Caroline Baxter Barb Audiences
Caroline Baxter, COO at Barb explains the importance of Barb completing its 7,000 home panel expansion, the value of combining big data and panel data, and what's coming next from Barb Panel Plus. Check out the video below... For more information visit: https://lnkd.in/eHKWqnep
"All media forms have embraced digital distribution in recent years. There are more data sources available than ever, both from media owners and third parties. This increasing number of big-data sources has attracted attention in the TV audience measurement industry. Datasets drawn from large samples of millions of devices are now seen as invaluable — and yet the industry has historically relied on a high-quality, nationally representative panel. But is it a binary choice? Why do we question the need for people-based panels working alongside big data? Don’t some things feel inseparable? They are interdependent because one cannot truly thrive without the other," says Caroline Baxter, Chief Operating Officer at Barb in her article out today in The Media Leader UK. Read the full piece here: https://lnkd.in/eHB2ds9R
Barb has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. Caroline Baxter, Chief Operating Officer at Barb said: “I’m passionate about high quality panels and expanding the panel is crucial because it will ensure continued high quality and true representativeness of the population. At Barb, we know that underpinning successful, truly independent audience measurement using both panel data and big data, is the high quality and robustness of the panel itself. By investing in rigorous, interview led recruitment, we reach all parts of the population, making our panel truly representative of the UK. This increase demonstrates Barb’s continued commitment to the UK TV and advertising industry to deliver independent quality insight that comes from panel-based measurement.” Read more here: 👇 📺 https://lnkd.in/eHKWqnep
In our latest video below, Douglas Whelpdale, Head of Insight at Barb shares the June 2024 viewing figures and insights into low viewing figures for the recent UK election leadership debates. Read his full What People Watch article: Audiences tune out of leadership debates – here: 👇 📺 🗳️ https://lnkd.in/eyRvfb5U
To find out which programmes contributed to viewing in June, including the UK election leadership debates and UEFA Euro 2024 football matches among others, check out the Monthly Viewing Summary here: 📺 👇 https://lnkd.in/eGb2wz88 #barb #whatpeoplewatch #June2024
England Euro 2024 #streaming audiences boosted by extra-time #goals. Streaming #audiences for England’s latest match in the Euros spiked in extra time, new research found. Douglas Whelpdale, Barb’s head of insight, thought this trend of a spike late in a match “seems probable” — for bigger games, at least. Read the full article c/o Ella Sagar at The Media Leader UK here: 👇⚽️ https://lnkd.in/eyaYjD86
"Barb data serve three main purposes: one, to support and inform broadcasters’ programming decisions; two, to aid the planning, buying and evaluation of advertising campaigns; and three, to inform how broadcasters operate in the public interest. Looking again at Barb’s three core purposes, it could be argued that audience appetite for TV leadership debates is on the wane. A series whose viewership had declined by almost 50% from series one to series five would not survive a commissioner’s review: there would be no series six. But broadcasting debates is not comparable to other TV," says Douglas Whelpdale, Head of Insight at Barb. Read his full What People Watch #election analysis about why audiences tuned out of the recent leadership #debates here: 👇 📺 🗳️ https://lnkd.in/eyRvfb5U Chart source: Barb 2010-2024. Most watched debate each year. 2010, 2019 and 2024 – first debate. 2015 and 2017 – second debate.
The Premier League season may be over, but the so-called quadrennial season is imminent: that means the Euro football tournament in Germany, the Olympics in Paris, and the US presidential election (plus a bonus UK General election). Nor should we forget the T20 Cricket World Cup, a biennial event taking place now in the Caribbean and US, where England are holders. Chances are, however, that viewer numbers to this will be relatively small. The joy of sport is that anything can happen. For TV advertisers and their agencies, the joy of sport is that audience behaviour will follow somewhat predictable patterns. In the video below, Douglas Whelpdale, Head of Insight at Barb shares the May 2024 viewing figures and insights into the feast of major sporting events ahead this summer. Read his full What People Watch article: Sport – you can’t predict the winner, but you can predict behaviour - here: 📺 ⚽️ 👇 https://lnkd.in/eUTPF-Wv