Base Creative

Here at Base Creative, we couldn't be prouder of our journey to achieve our B Corp certification. This accolade isn't just a badge—it's a testament to who we are and how we work. Our team is deeply committed to creating positive change. It's more than just marketing for us; it’s about value alignment and amplifying the good that already exists in the world. Today and tomorrow, our team are attending B Corp Fest, where we're reflecting on why we pursued this certification and how it’s shaped our purpose: • We believe in sustainable communication - honest, open, and transparent. • We're on a mission to help businesses tell genuine stories and amplify their positive impact. • It’s not just about the work we do; it's about the people behind it. Human-driven change is at the core of our agency. The B Lab UK stamp isn't just something we talk about. It's something we live by every day. We're thrilled to be part of a global community dedicated to using business as a force for good! #BCorpFest #SustainableBusiness #MarketingForGood #AmplifyingChange #PositiveImpact #BCorp

Making the most of outdoor spaces 🌳 We're a little bit guilty of sitting at our desks during lunchtime - especially during the summer weather. We needed to change that! We recently decided to celebrate a client win by getting outside and having a picnic! It made a lovely change, we had delicious nibbles, and it has given us food for thought. We'll be making more of a conscious effort to get out and about from now on!

Last week our very own Abby W. appeared on SEO Office Hours, alongside David Carrasco Pamies, Michael Chidzey, and Jo Juliana Turnbull! Make sure you watch the replay where you can hear more about the following topics - very useful given the recent core update: • Should you roll out website updates before or after Google's core update? • What to do if you're uncomfortable with the keywords your company or clients want to target? • How to handle client requests for potentially misleading keywords? • Best practices for improving internal linking • Overcoming the challenges of GDPR and cookie permissions affecting your traffic metrics. • Tips for boosting views and subscribers on YouTube, and expanding beyond just Google SEO. Tune in here: https://lnkd.in/e4z26Wr4

𝐈𝐭'𝐬 𝐨𝐮𝐫 𝐛𝐢𝐫𝐭𝐡𝐝𝐚𝐲! ✨ 🍰 Want to know how we secured the top spot on Google WITHOUT spending a dime on paid ads? I give you.. a one-year-old. If you're thinking 'qué?' - firstly, book yourself on a flight to Spain and #FlyLondonSouthend with easyJet; secondly - keep reading. London Southend is delighted to celebrate the one-year anniversary of our not-so-brand-new dedicated travel blog, the Travel Hub. Here, we invite our passengers to discover the world with guides to inspire their trip, helpful destination tips, handy airport insights and more. Since launching in July 2023, and with incredible written content creation support from the team at Base Creative, we have secured: 📈 Views on all articles: 20,425 🥇 Position 1 on Google search results for organic content 💬 426 keywords ranking in the UK, 44 of these on page 1 (Google) 🌏 Ranking for 1,525 keywords worldwide, 153 of these on page 1 (Google) 🔎 68% of traffic from Organic Search 📱 14% of traffic from Organic Social Feeling inspired? Take a look 🔗 https://lnkd.in/eayeTvEp 👉 What to do in Antalya, Turkey, when you aren’t at the beach: https://lnkd.in/eAiKRz6E 👉 The BEST Tunisia travel guide when you fly to Enfidha from London Southend Airport: https://lnkd.in/e4_m6v9y 👉 Don’t get caught out! Here are the latest passport rules ahead of your next holiday: https://lnkd.in/e7Zcvqmk Happy birthday, Travel Hub!

𝐈𝐭'𝐬 𝐨𝐮𝐫 𝐛𝐢𝐫𝐭𝐡𝐝𝐚𝐲! ✨ 🍰 Want to know how we secured the top spot on Google WITHOUT spending a dime on paid ads? I give you.. a one-year-old. If you're thinking 'qué?' - firstly, book yourself on a flight to Spain and #FlyLondonSouthend with easyJet; secondly - keep reading. London Southend is delighted to celebrate the one-year anniversary of our not-so-brand-new dedicated travel blog, the Travel Hub. Here, we invite our passengers to discover the world with guides to inspire their trip, helpful destination tips, handy airport insights and more. Since launching in July 2023, and with incredible written content creation support from the team at Base Creative, we have secured: 📈 Views on all articles: 20,425 🥇 Position 1 on Google search results for organic content 💬 426 keywords ranking in the UK, 44 of these on page 1 (Google) 🌏 Ranking for 1,525 keywords worldwide, 153 of these on page 1 (Google) 🔎 68% of traffic from Organic Search 📱 14% of traffic from Organic Social Feeling inspired? Take a look 🔗 https://lnkd.in/eayeTvEp 👉 What to do in Antalya, Turkey, when you aren’t at the beach: https://lnkd.in/eAiKRz6E 👉 The BEST Tunisia travel guide when you fly to Enfidha from London Southend Airport: https://lnkd.in/e4_m6v9y 👉 Don’t get caught out! Here are the latest passport rules ahead of your next holiday: https://lnkd.in/e7Zcvqmk Happy birthday, Travel Hub!

This is probably one of the highest accolades the agency has received in the 18 years since it was founded. I am very proud to announce that Base Creative has achieved B Corp™ certification! One year ago, the Base Creative team sat down to ask ourselves one question: who are our dream clients for the year ahead? As we began putting ideas up on the board, one common theme became clear. We want to work with businesses that are having a positive impact on people and the planet. Now, we’re joining over 2000 other UK businesses that have met high standards of sustainability and transparency, and who want to use their work as a force for good. B Corp™ certification is a huge milestone, but it’s also just the beginning. A huge thank you to Greg Mileham and Charlie Stewart for their dedicated efforts, and to Andy Hawkins and Business on Purpose for their invaluable guidance throughout this process. I am excited to meet more members of this community very soon! #BCorp

We are thrilled to announce that Base Creative has achieved B Corp™ certification, joining over 2,000 UK companies taking action for people and the planet. A huge thank you to Andy Hawkins, Business On Purpose UK and B Lab UK for their help throughout our application, and to the Base Creative team for getting involved every step of the way. Having been assessed on factors from our sustainability to charitable giving and supply chain practices, Base Creative was awarded an impact score of 89. You can read more about our B Corp™ certification and what we scored in each area of the assessment here: https://lnkd.in/eBXYrsfd #BCorp

We are thrilled to announce that Base Creative has achieved B Corp™ certification, joining over 2,000 UK companies taking action for people and the planet. A huge thank you to Andy Hawkins, Business On Purpose UK and B Lab UK for their help throughout our application, and to the Base Creative team for getting involved every step of the way. Having been assessed on factors from our sustainability to charitable giving and supply chain practices, Base Creative was awarded an impact score of 89. You can read more about our B Corp™ certification and what we scored in each area of the assessment here: https://lnkd.in/eBXYrsfd #BCorp

HOW was speaking at the International Social Summit already a week ago! What! How quickly time flies - and speaking of time, it’s about time I share some of the insights I covered in my talk! 🕰️ EXPECTATIONS To ensure the smooth running of a campaign and make sure stakeholders or your client are onboard you MUST set expectations early on. How? Make a measurement plan 📊 Some of you will love this (data, hello!) and some of you will see it as a chore. For me it depends on the platform 😉 But it is SO important. Not only will it enable you to understand what parts of your campaign may perform better, or where might need some extra attention, but it also allows you to communicate those expected results. That way, everyone knows what to expect, and everyone’s aiming for the same goal. It sounds simple but this can go a long way in keeping client relationships in good health, and helps make the whole experience a lot more enjoyable —— My name’s Becca, I’ve got 10 years experience in social media, specialise in paid social strategies and take a special interest in thought leadership and TikTok. Follow me to stay in the loop 🔔 —— #SocialMedia #InternationalSocialSummit #Measurement #ClientRelationship Webcertain —— 📸 - carlos baglietto

Just hopped on stage at the International Social Summit! Casual Thursday afternoon 😉 I’m BUZZING! This afternoon I presented my talk on maximising multi-marketing success, focusing on using paid social insights to have a smooth campaign delivery and exceptional client experience. I’d been a little bit nervous as this was my first time speaking internationally, but I’ve been in such great company today from fellow speakers and attendees! I’ve absolutely loved it 🙌 Big shout out to this inspirational lot, Kirstie Cartledge, Abi Bellion-Carey, Xandrina Allday, Azahara Corrales, Magali Mas D'Amato, Sarah Hailwood, Anthony Leung, Annie-Mai Hodge, Kat Sale, Emma Welland, Grace C. and Michael Corcoran, to name just a few!