We are thrilled to be a part of this incredible programme, and we are excited to continue our journey as part of the Food Chain Accelerator! 🙌
Last week, the Food Chain Accelerator cohort embarked on a regenerative journey with farmer Joost van Schie and trainer Marielle Gussenhoven at Boerderij De Eenzaamheid in Warmond. During a tour of the farm we learned all about regenerative (dairy) farming, but our biggest insights came from Joost’s entrepreneurship and how he positions himself and de Eenzaamheid from a system’s perspective. Recognizing the importance, and power of collaboration, Joost has diversified his income streams through setting up the store franchise Oogst, where you can buy local organic products from farms and other food distributors nearby. Each town sells its own local products with a self-checkout system. Each individual Oogst store thus encourages the consumer to buy more locally, more often. In the afternoon, we were joined by Marielle - an expert in marketing for impact entrepreneurship, who facilitated a workshop on branding and helped the 11 entrepreneurs in the program reflect deeply on the positioning of their brand by challenging them on their purpose, promise, and product. A big thank you to the entrepreneurs and to Joost, Marielle, and the volunteers at de Eenzaamheid for making this wonderful day happen! We are already looking forward to more exciting workshop days to come, stay tuned. Time-travelling Milkman, OJOA, Nimble Processing, Kumasi Drinks, Stichting Kolenkitkoks, Grovero, Grassa | Unlocking the full potential of Grass | Biomass, Gabanna Foodworks, Daffee I B Corp, Bemuse® | B Corp™, AlgaeforFood, Lisa Markslag