Betfred’s cover photo
Betfred

Betfred

Gambling Facilities and Casinos

Established in 1967, Betfred operates 1,300+ betting shops & has a strong online presence worldwide.

About us

Betfred is a leading betting and gaming company that has been at the forefront of the industry for over 50 years. With over 1300 shops and 9500 employees, we are constantly pushing ourselves to innovate and improve, and we are always on the lookout for the best talent to join our team. In 2019, we entered the US sports betting market as Betfred Sportsbook, and we now operate in 10 states. We have also recently established a new presence in South Africa, with over 50 betting halls, and we own a majority stake in Lottostar, South Africa's largest online betting company. At Betfred, our mission is to provide our customers with the best possible service, products and experience while ensuring responsible gambling. We believe our employees are our greatest asset and we are committed to providing them with the training and development they need to succeed. We offer a range of career opportunities, from retail positions in our shops to roles in our head office. We are also dedicated to giving back to the communities in which we operate. Through our Betfred Supports initiative, we support a range of charities and community initiatives. Join us on our journey and be a part of the Betfred team.

Industry
Gambling Facilities and Casinos
Company size
5,001-10,000 employees
Headquarters
Birchwood
Type
Privately Held
Founded
1967
Specialties
Lottery, Mobile Gambling, Gaming, Horse Racing, Virtual, and Totepool

Locations

Employees at Betfred

Updates

  • Since we partnered with Rippl - Recognition, Reward & Benefits to provide 'B-Hive' - our Rewards, Benefits & Recognition platform, we've seen a significant impact. We've been able to leverage the platform and align it to other recognition initiatives, and highlight to colleagues just how much they have available to them as part of their reward package. We're really excited to see how much more impact it can have in 2025!

    🚀 Unifying, engaging and rewarding Betfred's global frontline teams.   🎈 Betfred see their colleagues as their greatest asset, and an ever-expanding workforce meant they needed to think differently about how reward and recognition happens across the Group. Their previous platform only operated in the UK and while colleague recognition featured on the platform, the mobile app lacked this function alongside employee benefits access.   🐝 So together, we conceptualised the B-Hive all-in-one mobile community to streamline recognition, rewards and benefits alongside wider engagement features to Betfred's teams, initially launching in October 2023 in the UK and Gibraltar, followed by the US in 2024 and exciting plans for launch in South Africa in 2025.   📊 And since, B-Hive has evidenced multi-dimensional impact, which is the kind of news we love to share: - 91% colleague registration rate - 48.5% monthly active user engagement - 1 in every 5 recognitions enhanced with reward - 74,670+ views of B-Hive's benefits hub - Recognised colleagues on B-Hive are 50% less likely to leave the organisation - Exceptional recognition in multiple industry awards including Best Employer and Best Employee Engagement   💡 "It’s been a fantastic first year on B-Hive. The platform has provided a true one-stop shop that’s flexible enough to meet our needs. Not only do we have our Reward & Benefit information all in one place making it easy for colleagues to see what they have access to, but we’ve brought colleague recognition to the forefront and made it visible to everyone, emphasising the celebrations. We’re looking forward to building on this in 2025." Amelia Billington, Group Head of Reward & Engagement   Read the full story: https://lnkd.in/enD89pmS #EmployeeEngagement #EmployeeRecognition #EmployeeReward #EmployeeBenefits #PeopleStrategy #GlobalReward #GlobalEngagement

  • After the first group completed their course earlier this month, we're now very proud to have had our second group of colleagues complete their Mental Health First Aider training! We've now got 31 colleagues from departments all around the business who've been trained in Mental Health First Aid. This shows the company's commitment to looking after it's most valuable asset - the people. Congratulations to everyone who completed the training and a big thanks to Colin Streatfield for his contribution to this project!

    • No alternative text description for this image
  • View organization page for Betfred

    24,261 followers

    Cheltenham is coming! 🏇🔥 The Cheltenham Festival is the highlight of the jumps racing season—four action-packed days where the best horses go head-to-head, all battling it out for the biggest prize in racing! For fans, it's all about that thrilling moment, but when all is said and done, it comes down to one gloriously simple thing - which horse’s nose crosses the line first 🏆 That’s it. That’s all that matters. But whose nose, who knows?  This Cheltenham we invite you to Pick Your Nose? 🐴

  • 🚨 Vacancy 🚨 We've got a really exciting vacancy for an SSBT Product & Technical Support Co-ordinator based in Birchwood. If you read our SSBT project article yesterday, you'll know that there's some amazing things happening at Betfred at the moment. This new role is designed to support our expanding commitments across both support and product functions, while fostering continuous improvement within the team. If you're looking for your next move and want to be a part of an exciting team, click through to our careers page on the link below to find out more / submit your application! https://btf.red/gyLRJicJ/

    • No alternative text description for this image

Similar pages

Browse jobs