Blend | The HubSpot Website Agency

Many SaaS companies struggle to create compelling visuals on their website that strike the perfect balance between supporting your brand and showcasing the product. They typically lean too far in one direction: - Going too brand-heavy with images that look good but say nothing - Showing raw product interfaces that overwhelm visitors with detail The reality is your buyers want to see your product, but they want to consume it in an easily digestible way. And they want to feel a connected experience with your brand - which means finding that sweet spot between creativity and clarity. Equiem's website is a great example of getting product imagery right. We were able to strike an ideal balance between authenticity and presentation in their product imagery. Rather than showing raw screenshots, we enhanced platform visuals with branded backgrounds and highlighted features. This approach showcases the product while creating a more polished, professional appearance.

Following a brilliant first Live Strategy Session, we're excited to announce our second event, which is focused on paid ads in demand gen. On October 30th we'll dive into: ➡️ Building effective B2B demand generation through paid channels ➡️ Strategic channel selection and optimisation ➡️ Common pitfalls to avoid ➡️ Proven setup techniques for LinkedIn and Google ad campaigns that drive pipeline Just like our first session, you'll be part of an engaged group ready to share insights and tackle your specific challenges. You can register here: https://hubs.ly/Q02VsStG0 See you there 👋

A stunning new brand brought to life on HubSpot... It was such a pleasure to work with Jaakko Jalkanen and the rest of the team at CybExer Technologies to transform their brand and create a website that balances creative impact with practical user experience. Taking a systematic approach allowed us to develop a flexible brand system where every element works together – from the evolved logo and bespoke icons to the distinctive grid system and strategic use of colour. See how we brought it all together here: https://lnkd.in/eatdXwAS Huge shoutout to some of the key members of the Blend team who helped bring this together: Mandip Gill Paul Tapping Wayne Harris Wilder Bermudez Jack Cole John Websell Jamie N. Shannon Valentine Isobel Neill-Smith Lucy Newsham Scott Brown Calum Joyce Harry Hoyle

It's been such a great experience working with Marc N. and the team at Transpoco on their new brand, we can't wait to share the new website that brings it all together too 🤩

No matter how a buyer hears about you, they will visit your website. Yet, still, the website is seen as a marketing asset. When Chris Walker joined Dan Stillgoe and Phil Vallender on Demand Decoded earlier this year, he highlighted the importance of your website in B2B go-to-market, stating that "the website is a business asset, not just a marketing asset." And it couldn't be more true. The website works for the entire business. ➡️ Fueling pipeline through high-intent leads even if the original source isn't stated as 'marketing'. ➡️ Building trust and educating the rest of the buying committee during the sales process. ➡️ Supporting existing customers through knowledgebases, communities and support areas. When you look at your website this way, you realise it's not just a marketing asset — it's a crucial part of your entire go-to-market strategy. So, the investment and effort you put into your website should reflect its importance to the whole business, not just marketing.

We recently worked with INSHUR to refine their brand digitally and bring it to life in a new website, built on HubSpot. This redesign showcases how effective strategy, design, and development can create a website that works for both buyers and the company's long-term needs. Find out more about the project here: https://lnkd.in/eYxu3Qvd

Want to drive more pipeline and revenue through demand generation? We're evolving Demand Decoded to create a live event series where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. Each Strategy Session begins with a theme, then we’ll open the floor for your individual questions. Our first session is focused on effectively transitioning from lead generation to demand generation — and the strategy you need to thrive in a modern demand-gen approach. You'll have direct access to a panel of B2B marketing experts who work with diverse businesses daily, giving them a comprehensive view of today's marketing landscape. This is your opportunity to ask any question about B2B demand generation and receive advice to improve your marketing strategy. Join Dan Stillgoe, Phil Vallender, and Kristiana Briede for the first Strategy Session and learn the best B2B demand generation approaches. Register here: https://lnkd.in/eJHMXpA2

HubSpot CMS is one of the best website platforms for building highly editable websites that lets marketers create and evolve content. But, there's a delicate balance between editability, speed, and consistency. ❌ You don't want a completely locked down and rigid website. ❌ Yet you also don't want a site that's too open and lacks structure. During our live event with Luke Summerfield discussing HubSpot CMS, he shared valuable insights on creating websites that enable efficient "content operations". By using HubSpot's tools effectively, designers and developers can build systems that give marketers the right amount of flexibility. A well-designed HubSpot website should include: ✅ A pre-styled theme ✅ Pre-styled sections ✅ Custom modules Using these elements creates the balance between editability, speed, and consistency. The tools are there - it's about using them effectively.

Feeling the #INBOUND24 blues? Thanks to everybody who stopped by our booth and made INBOUND such an incredible experience, special mention to those sporting Blend caps and striking a pose at the stand 📸. Huge shoutout to our Blend (Phil Vallender Sean Sweet Dan Stillgoe Daniel Pizzey Kristiana Briede Simran Toor) team who spent three full days sharing insights on website optimisation and HubSpot Content Hub. Check out these snaps from our unforgettable week – they've got us counting down to next year already 🙌