Blue Array | SEO Agency of the Year

In September, our Digital PR team collaborated with Pepper Money UK on an insightful content piece exploring the financial impact of rising private school fees in the UK. 📝 The article shed light on research by Pepper Money, revealing that parents could face an additional £6,300 per child annually if a proposed tax on private schools comes into effect. This tax, aimed at removing charitable status, could raise fees, making private education less accessible for middle-income families and reshaping the sector. 🎯 Our results? 6 pieces of coverage and 6 high-quality backlinks in publications like Wiltshire Times and Finance Monthly (with an average Domain Authority of 57), boosting Pepper Money's visibility in the personal finance space. Check out the Finance Monthly article here: https://ow.ly/Wfqk50TBZu2. #DigitalPR #PepperMoney #PrivateSchools #SEO #Finance #PRSuccess #ContentMarketing #BlueArray

🚨 Are You Monitoring Googlebot’s Crawl Stats? 🚨 For enterprise SEOs, Google Search Console’s Crawl Stats can offer a wealth of insights into how Googlebot crawls your site but many miss this tucked-away feature in the Settings section! 📊 Why it matters: If your site has thousands or millions of pages, monitoring crawler activity is vital for understanding how efficiently Googlebot crawls and discovers your content. Crawl Stats give you data on total crawl requests, response times, and much more, which can help you spot potential issues and improve SEO performance. 💡 When to check: • After major site updates or platform migrations • Monthly, to ensure no major fluctuations • Especially if you don't use tools like Lumar or Botify 👀 What to watch: • Fluctuations in HTML requests and download sizes • Changes in response times • Anomalies in crawl purpose (e.g., unexpected spikes in URL discovery) 🔍 Pro Tip: Log the data monthly! Google Search Console only shows a short window, so keeping a spreadsheet can help track trends over time and flag issues early. Get ahead of the game by digging into your crawl stats today! #SEO #GoogleSearchConsole #EnterpriseSEO #TechnicalSEO #BlueArray

Wondering how over 15,000 SEO professionals stay ahead of the curve? The Blue Array SEO Newsletter is your weekly guide to the latest insights, trends, and must-know updates from the world of organic search. In this edition: 👉 Guardian launches product recommendations earning commission on sale 👉 TikTok executives know about the app’s effect on teens 👉 Google Trends for Marketing & Sales 👉 And so much more... Join our community and never miss a beat in this fast-paced industry! 🌐

We’re excited to have been shortlisted for 3 awards at the 2024 UK Search Awards! This achievement wouldn’t be possible without the dedication of our talented team and the continued support from our fantastic clients – Yell, Help for Heroes, and Crew Clothing Company. We look forward to the awards and celebrating the great work across the industry. #UKSearchAwards #SEO #SearchMarketing

🔍 Last week, our SEO experts Liam Quinn, Jordan Francis, and Gregory Edwards took the stage at the fifth HotBed Founders Camp event for an exciting live website audit challenge. They covered everything from content strategies and link-building to EEAT and technical SEO! A massive shoutout to the Founders Camp team for another fantastic event, and to everyone who joined us for the session. If you'd like to get an SEO audit for your website, head to the link below! 👇 https://lnkd.in/eG8AFXRa

Unlock the Value of Organic SEO: 🔐 In an era of budget cuts and economic uncertainty, securing leadership buy-in for organic SEO is more critical than ever. Dive into our latest blog by Georgie Kemp and learn proven strategies to: ✅ Communicate SEO’s impact effectively ✅ Tailor your messaging to leadership priorities ✅ Secure and maintain your SEO budget 🔗 https://lnkd.in/e9d9gg_T #SEO #DigitalMarketing #MarketingStrategy #Leadership #OrganicGrowth

🔥 When should Brits turn the heating on after summer? 🔥 In September, our DPR team collaborated with a Yell expert to answer the pressing question: when is the right time to turn the heating back on as the colder months approach? With energy prices on the rise, we focused on ways to delay turning on the heating and shared simple tips to better insulate homes — from using draft excluders to keeping doors shut for extra warmth. These practical, energy-saving tips are especially relevant as the conversation around rising bills continues. Our efforts resulted in 6 pieces of coverage, securing high-quality links in top DA publications like Metro and Country Living. Check out the Metro feature here: 👉 https://lnkd.in/eY8DuQsN #DigitalPR #EnergySaving #SEO #PRSuccess #MediaCoverage #Teamwork

Retailers, it’s time to adapt! 🚨 Google is transforming its eCommerce search results to look like Amazon-style category pages. With product grids, filters, and local options all showing up before traditional organic results, SEO strategies must evolve. Here’s what’s changed: • Product grids now dominate above-the-fold results. • Filter options let users refine their searches directly in SERPs. • Detailed product info, from pricing to third-party retailers, is available without clicking a website link. 💡 What does this mean for your SEO? Category pages are losing their visibility. Instead, Google is pushing product pages to the forefront. Retailers need to focus on optimising product pages for SEO success. Key actions: • Prioritise updating product titles, H1s, and key features. • Ensure product data feeds are accurate and optimised for long-tail keywords. Don’t miss out on this opportunity! Brands embracing this shift can rank for competitive, long-tail queries – even against big players like Amazon. 🎯 It’s time to refine your strategy and stay ahead of the game! Read more about this here 👇 https://ow.ly/ipr450TFlm6 Check out Google's eCommerce SEO guide here👇 https://ow.ly/Vtb950TFlm7 #SEO #ecommerce #GoogleSearch #ProductPages #Retail

Wondering how over 15,000 SEO professionals stay ahead of the curve? The Blue Array SEO Newsletter is your weekly guide to the latest insights, trends, and must-know updates from the world of organic search. In this edition: 👉 The SEO impact of interstitials, before and after 👉 Google warning on JavaScript-generated Product Markup 👉 How search intent shapes Google AI overviews: Study insights 👉 And so much more... Join our community and never miss a beat in this fast-paced industry! 🌐

Top SEO Tip from our SEO and Strategic Growth Director, Jordan Francis! 💡 "Google evaluates content quality as a holistic metric across your entire site. While core pages are crucial, neglecting the rest could hinder their performance. In any SEO strategy, it's essential to review all pages on your site—even those with low traffic: - Do they add value? - Are they relevant to your offerings? - Do they support the user’s journey? - Are they genuinely high quality? By ensuring every page has purpose and value, you'll strengthen your core pages and pave the way for long-term SEO success."