Bluprintx

Bluprintx acquires ITG Commerce and incorporates 'Commerce’ practice! Empowering global enterprises to achieve marketing productivity, employee impact and revenue growth, Bluprintx has acquired ITG Commerce to significantly expand our commerce capabilities. ITG Commerce is a global commerce company with significant delivery capabilities and a proven track record. As our new colleagues, they will enable us to deliver value on integrated Adobe and Salesforce projects as we continue to support vendor and customer outcomes. This marks the launch of 'Commerce’ as a headline Bluprintx practice. Within our multi-practice approach, you can now leverage elements of commerce expertise for cross-digital support throughout the lead cycle. We’ll transform you into an enterprise ready to attract, engage, nurture and transact with every lead on an individual level. Learn more about ITG Commerce as part of the Bluprintx Group in the article below. And please join us in welcoming our new colleagues to the fold! https://okt.to/AiybCw

With Halloween on the horizon, welcome to the first in our #FreakyFriday series! Come with us each week as we explore your #MarketingNightmares. 🎃 After all, we don’t want you to get lost on your growth journey. Are you feeling: ⛔ Stuck in a maze of one-size-fits-all campaigns? ⛔ Unable to escape inefficiencies? ⛔ Trapped by complex customer-centricity? It’s time to break free. With Personalized Journey Management, you can find your way. Aligning your people, processes, technology and data to meet personalized content demands, Bluprintx cuts through the web to guide your customers to revenue-driving outcomes. Ready to escape the chaos? Discover the power of personalized journeys today: https://okt.to/IfrZKn

Where do you find your spark? ⚡ Work is a big part of our lives. And not every day is straightforward. But that shouldn’t mean every day is a challenge. This #WorldMentalHealthDay, we’re thinking about what it means to be happy and healthy in the workplace. We’re committed to building a business that embraces a supportive and progressive culture for our team, while helping customers and clients to do the same through intelligent application of transformational technologies. So we turned to the expert: Andy Mullings, Bluprintx Global Director and all-round champion for #MentalHealth and #StressManagement. “What I aim to do with Content Supply Chain is reduce everybody’s time down a little bit, and then with that free time, push in innovative and growth projects.” Technology isn’t a solution to mental health and stress in the workplace. That requires a much bigger conversation around culture, support, and expectations. But we believe that careful application of modern solutions can free up time to create happy and empowered teams that benefit from a managed workload. It opens up space to work on projects that inspire and energize. More from mental health in marketing from Andy Mullings via the MarketingOps podcast, below 👇

Bluprintx has today announced the appointment of Mark Humphries as Chair, cementing our leadership team as we prepare to accelerate global growth following investment from funding partners, Palatine and the subsequent acquisition of ITG Commerce. Mark is a specialist in fast-paced growth within private equity backed firms and an expert in strategy execution, accelerated transformation, M&A, and in leveraging technology and data to drive client solutions.  Mark’s career includes handling mergers and acquisitions for FTSE 100 groups, building a highly successful corporate finance advisory firm and serving as CEO of an award-winning B2B professional services firm advising the financial services and energy sectors. Mark is currently Chair for three other businesses alongside Bluprintx - Veramed, Plenitude Consulting, #BeYourselfatWork, as well as chairing mental health charity Lifespace Trust and being a senior advisor to University of Exeter Business School.  “I’m excited to be joining such a high-growth, ambitious, and customer-obsessed company that is breaking new ground in the digital transformation space. The recent expansion into Commerce marks a pivotal point in Bluprintx’s journey and I’m looking forward to helping accelerate growth as we move to the next stage,” says Mark.  “This is a strategic appointment for Bluprintx. Mark is a pace-setter and his career achievements are inspirational. Having just completed the acquisition of ITG Commerce, Mark joins as we prepare to drive forward Adobe- and Salesforce-aligned commerce strategies, and target further geographical expansion,” comments Lee Hackett, founder and CEO of Bluprintx.  A qualified Chartered Accountant and occupational psychologist, Mark is a Fellow of the Institute of Chartered Accountants of England and Wales and holds executive education qualifications from the Harvard Business School, the University of Cambridge, and London Business School.  Head to the Bluprintx website to read Mark’s bio, or follow Mark Humphries on LinkedIn - https://lnkd.in/e5C7Zx97

🎤 Join Ryan Forrest ♠️ – Global Director of Strategy and Insights at Bluprintx – for a game-changing masterclass at the CMO Inspired Summit on October 22nd at Syon Park! 🚀 In "BUILD LOYALTY. DRIVE GROWTH." you’ll discover how to embrace customer-centricity through data-driven personalisation 📊. With demand for personalised content soaring, this is your chance to seize new opportunities for growth. Unlock the potential to: • Improve ROI from core technologies 📈 • Enhance lead acquisition and retention 👥 • Build customer loyalty and lifetime value 💖 • Leverage AI to its full capacity 🤖 • Overcome content creation challenges 📝 Learn how Personalised Journey Management can transform your business into a customer-first organisation! 🌟 Register here: https://lnkd.in/gByxi2uC Don’t miss this opportunity to take your marketing strategy to the next level! 🙌 #CMOInspired #CustomerCentricity #Personalisation #AI #MarketingGrowth #Loyalty #CMOSummit2024

The workforce is changing. Gen Z and Gen Alpha are bringing new expectations, but these demands needn’t add to your content burden. You can deliver personalized customer journeys, achieve sustainable growth, and increase ROI without adding pressure to your existing resources. And to remain agile in today’s ever-shifting market, it’s essential to have the key pillars of your growth ecosystem in place: 👥 People 🔄 Workflow 💻 Technology 📊 Data With a proven partner, you can create a tailored plan that simplifies deployment, reduces platform costs, empowers your team and delivers fast results. Are you ready for a partnership that transforms your growth? Discover more about automating personalization. 👉 https://okt.to/10es7u

Missed our strategic webinar, 'How to become a customer-first organization?' No problem… Let's talk about moving forward into a customer-first world: 👉 With personalization, there’s no silver bullet. Bespoke isn't just best, it’s the only way. 👉 Data visibility and data strategy are foundational to customer experiences. 👉 Leveraging AI solutions to increase your agility around customer demand is vital. 👉 Don't just support your customers. Empower them to interact with your business how they choose. Personalization for your customers. Growth for your business. Moving forward together. Find out how to become a customer-first organization: https://okt.to/O7HeVK

A big thank you to all of our expert speakers from xiQ, Inc., Bambuser and Bluprintx who joined us yesterday for our digital event in partnership with Inspired Business Media: Evolving Digital Strategies - Navigating the Future of Marketing. If you want to catch up with some of the insights shared on yesterday's session, you can register for the on-demand recording here: https://lnkd.in/e6N5zPmi You'll hear from... - Usman Sheikh and Taylor Carden as they explore Leveraging AI for Predictive Marketing Analytics. - Qabil Shah as he sheds light on the Future of Interactive Video Commerce. - Carly Schrager as she delves into Digital Transformation and Driving Marketing Efficiency through Automation. Discover emerging trends, key challenges, and actionable strategies to prepare your business for the next wave of digital marketing innovation! #ELN #ELNEvents #InspiredBusinessMedia #xiQ #Bambuser #Bluprintx #Marketing #MarketingInsights #FutureOfMarketing #DigitalMarketing #DigitalEvent #VirtualEvent #CMO

Personalized Journey Management is the mini ecosystem that enables you to serve your customers the way they want. But why take a mini-ecosystem approach? 🔹 Breaks down complex systems into manageable units 🔹 Enables you to pivot quickly to serve customer need 🔹 Enhances resilience with agile strategies 🔹 Boosts efficiency while staying cost-effective Through Personalized Journey Management, you can take a holistic view of your customer lifecycle, understand each touchpoint, and leverage technology to maximize revenue outcomes. Taking a growth lifecycle approach, Bluxprintx will create a bespoke growth action plan that aligns with your people, workflow, technology, and data. The result? Faster MVP, smarter customer data, and impactful personalized journeys. Learn more about the power of Personalized Journey Management: https://okt.to/Mq52BV

“You are just one channel to buy through. Not THE channel.” - Ryan Forrest ♠️. Buyers are in control, and businesses must shift their mindsets to adapt. This means that if the journey you're offering doesn't fit a customer’s preferences, you're going to lose business. Through Personalized Journey Management you can become an adaptive seller and start serving your customers with experiences that resonate by: 🖥️ Committing to data-driven personalization 🧑💼 Embracing customer-centric business models 📈 Accelerating decision making 🤖 Leveraging AI and automation In this ‘how-to’ webinar, Ryan Forrest, Global Director of Strategy & Insights at Bluprintx, reveals the steps you need to take to become a customer-first organization. Watch on demand, whenever and wherever it suits you 👉 https://okt.to/QyvpHg