BookMachine

📢 SAVE THE DATE! The Power of Bookfluence: Collaboration and compelling content to stand out from the crowd, our final virtual Campus Event of 2024, is happening online on Wednesday 13th November, 6-7pm GMT! Come together with fellow book industry colleagues to dive into what makes for successful influencer marketing campaigns. Hear from a panel of informed speakers – including an influencer, marketing expert, platform analyst, and BookMachine’s very own TikTok expert, Gemma Rostill – as they go behind-the-scenes on which platforms are best for generating buzz, and how publishing teams can cultivate lasting, collaborative relationships with bookish content creators to deliver compelling content that readers love – and that, crucially, leads to boosted sales. Book your ticket (FREE for BookMachine Campus members): https://lnkd.in/eKX-9c48 #BookTok #Bookstagram #BookInfluencers #WorkingWithInfluencers #Publishing #PublishingIndustry #WorkInPublishing #BookMarketing

📢 ✨ What is it that makes a book influencer campaign stand out in a crowded online market? Which platforms generate the most buzz? And how do you build lasting, collaborative relationships that deliver compelling content readers love – and, crucially, convert to purchases? We're incredibly excited to unveil our speaker lineup for our final virtual Campus event of the year! Join us on Wednesday 13th November, from 6-7pm GMT, to hear from a content creator, marketing expert, and analyst as they discuss the key ingredients for creating stand-out campaigns, the importance of collaboration, and the impact of influencers on brand awareness, marketing and sales. The speakers: 👉 Gemma Rostill (Host), Digital Marketing Strategist at BookMachine Creative Agency 👉 Gemma Shelley, Commercial Marketing Director at Little, Brown Books 👉 Patrick Hunter, Books Category Manager at TikTok Shop 👉 Marketing Expert and Content Creator Francesca P. Get your ticket: https://lnkd.in/eKX-9c48 #BookTok #Bookstagram #BookInfluencers #WorkingWithInfluencers #Publishing #PublishingIndustry #WorkInPublishing #BookMarketing

🎉 Gemma Rostill and Suzanne Kavanagh had a fantastic time 'Sprinting' with the Hodder Education team yesterday at BookMachine HQ. We are BIG advocates of the Marketing Sprint and guiding clients through this process with our structured, energised approach. It enables teams – whether across publishing or education, or beyond – to kick-start the creative process and generate targeted, substantial and innovative ideas to carry forward into their campaigns (or for us to implement for them). Interested in Sprinting with us? We can manage these either in-person or virtually, depending on where your teams are based. Get in touch with us to learn more: https://lnkd.in/eA897fmJ #MarketingSprint #DigitalMarketing #MarketingAgency #CreativeAgency #MarketingCampaigns #SprintMethod #BookMachine #DigitalMarketingAgency #CreativeProjects

📢 Looking for insider tips for setting up and running effective AMS campaigns for publishers? Then we’d love to see you in-person in Greenwich on Thursday 21st November at our upcoming AMS Campus Session with Kirsty C. Book your spot: https://lnkd.in/enQQd3j4 This workshop-style session will provide marketing professionals across the book industry with insights into making the most of the opportunities that the AMS platform provides, help you create strategies for success, and offer guidance for monitoring, managing and reporting back on your campaign successes. It'll also enable informed discussion on how to tackle common barriers to success, and help you to create meaningful connections with marketing colleagues from across the publishing industry. Places are limited to 10 attendees (only 1 person per company), so be sure to book quickly so you don’t miss out! If you're a Campus member, you get a huge 50% off! #BookMachine #AMS #AmazonMarketingServices #DigitalMarketing #BookMarketing #Publishing #PublishingIndustry #WorkInPublishing #BookMarketingColleagues

With the number of bookish influencer campaigns aimed at communities of readers increasing in recent years, how can those of us working in the industry develop our approaches, embrace collaboration and – ultimately – boost book sales in a crowded market? On Wednesday 13th November, from 6:00 – 7:00 p.m. GMT, join us virtually for an hour of incisive publishing chat considering what’s next for book influencer campaigns. Grab your ticket: https://lnkd.in/eKX-9c48 Speakers Gemma Rostill (Host), Digital Marketing Strategist at BookMachine Creative Agency; Gemma Shelley, Commercial Marketing Director at Little, Brown Books; Patrick Hunter, Books Category Manager at TikTok Shop; and Marketing Expert and Content Creator Francesca P. will draw on their experiences – from working on integrated campaigns to analysing wider consumer trends – to share insights into what powers effective influencer strategies and campaigns right now. Whether you’re currently working with trade fiction, specialist nonfiction, children’s & YA, or even educational books, this event will offer practical takeaways and plenty of food for thought for your upcoming campaigns. One not to be missed for marketing pros! #BookTok #Bookstagram #BookInfluencers #WorkingWithInfluencers #Publishing #PublishingIndustry #WorkInPublishing #BookMarketing

I’m just back from Frankfurt and thought I’d share some highlights from my BookMachine talk, "Marketing Trends to Watch in 2025: The Publishing Edition," in case you missed it. First of all, the decline and uncertainty of X is a reminder not to rely too heavily on any one social media platform. It’s key to spread out across different platforms, focus on SEO, build your email lists, and check out niche networks where your books might shine. With social media and AI advancing, it’s going to get easier for deepfakes and misinformation to spread. Just think back to the pandemic when manipulated videos featuring medical pros were shared, pushing false info about the virus, treatments, and vaccines. Something for all of us to keep in mind. For marketers working in areas where AI-generated content is set to take off, balancing GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) will be crucial. As AI tools get better, search engines will need to get a deeper sense of user intent, so nailing that balance will be important. Voice search is also going to become more advanced. Since voice queries tend to be more conversational and longer than text-based ones, optimising content for natural, everyday language will really help boost those rankings. Got any thoughts on what’s next for marketing in 2025? Drop them in the comments below! #FBM24 #Frankfurt #Marketing

📢 ✨ What is it that makes a book influencer campaign stand out in a crowded online market? Which platforms generate the most buzz? And how do you build lasting, collaborative relationships that deliver compelling content readers love – and, crucially, convert to sales? Publishing professionals from across the industry can join us online on Wednesday 13th November, from 6-7pm GMT, to hear from a content creator, marketing expert, and platform analyst as they discuss the key ingredients for creating stand-out campaigns, the importance of collaboration, and the impact of influencers on brand awareness, marketing and sales. Get your ticket: https://lnkd.in/eKX-9c48 #BookTok #Bookstagram #BookInfluencers #WorkingWithInfluencers #Publishing #PublishingIndustry #WorkInPublishing #BookMarketing

We're mid-way through October, Super Thursday is behind us and we're all gearing up for the last few months of 2024. It's a busy time for publishing and book industry professionals, that's for sure. So, we've collated everything that you can tap into from us right now. Get comfy... 💡 Get your 2024 Marketing Hacks Guide Our BookMachine Creative Agency team have put together their top marketing tips we think you need to know to squeeze the most out of your marketing activities for the rest of the year – whether it's expanding your work with influencers, optimising your Meta ads or jumping on video trends. Download your copy below... Adult Trade: https://lnkd.in/ecTivRMZ Children's & YA: https://lnkd.in/eqWNhJth Education: https://lnkd.in/exrcJYki Book Industry: https://lnkd.in/eYRyMYRk 📖 The Power of Bookfluence: Influencer marketing and standing out from the crowd Our final Campus event of 2024 is just around the corner! Join us online on Wednesday 13th November to hear from speakers Gemma Rostill, Gemma Shelley and Patrick Hunter as they discuss the key ingredients for creating an impact in a crowded market, the importance of collaboration, and the influence content creators have on brand awareness, marketing and book sales: https://lnkd.in/eKX-9c48 🚀 Boost book sales with AMS strategy Join BookMachine's Kirsty C. on Thursday 21 November for an interactive half-day Campus Session workshop designed to provide insights into making the most of the AMS platform features, tips for creating strategies for success, and guidance for monitoring, managing and reporting back on your campaign results: https://lnkd.in/enQQd3j4 🎙️ Plug into The BookMachine Podcast Tune into this month's conversation with Emma Steel, Head of Every Cherry, an imprint of Sweet Cherry Publishing. Learn more about Emma’s role and how she balances the needs of students and teachers with those of the industry: https://lnkd.in/ek8Pg5Ef #BookMachine #BookMachineCampus #Publishing #PublishingIndustry #WorkInPublishing #PublishingEvents #PublishingWorkforce

Excited is an understatement!

🎙️ This month on The BookMachine Podcast, we had a brilliant time chatting to Head of Every Cherry at Sweet Cherry Publishing and recent The Publishers Association People of Publishing 2024 award winner, Emma Steel. Emma started her career in teaching and went on to become a Special Educational Needs Co-ordinator (known as a SENCO to those in the know). But how did her journey lead her to award-winning independent children’s publisher Sweet Cherry, and how did her experiences feed into the founding of their Every Cherry, their innovative imprint that focuses on bringing high quality reading material to people with a range of learning disabilities and difficulties? Listen in to learn more about Emma's route from teaching to publishing and how she constantly – and successfully! – balances the needs of students and teachers with those of the industry: https://lnkd.in/ek8Pg5Ef You can also follow the show on Spotify, Apple Podcasts, Google Podcasts & lots more to get a monthly dose of publishing industry chat and insight straight to your podcast feed. #BookMachine #PublishingPodcast #WorkInPublishing #PublishingIndustry #PublishingWorkforce #ChildrensPublishing #Education #ChildrensBooks