Boots Media Group

🗣 “Standardisation in retail media is critical. We need to give brands the confidence in what they’re investing in." 🤝 Recently, Boots UK Omni-Media Director, Ollie Shayer has joined a number of important Retail Media discussions across some of the biggest events in the industry. 💙 We sat down with Ollie to get his 6 key takeaways from the latest in Retail Media. Read the article now 👇 Cannes Lions International Festival of Creativity | Path to Purchase Institute #RetailMedia #Innovation #Brand

🗣 “When the recent high pollen counts spiked, we were able to reach shoppers effectively across the path to purchase by tapping into Boots Advantage Card data to refine our targeting and drive campaign effectiveness”💬 Today, Boots UK were featured, alongside Nike and ELEMIS, for our recent Clarityn Hayfever campaign with Bayer in Retail Week's latest article on how brands can leverage content marketing to stand out. Some key takeaways were: 📖 Storytelling can engage consumers and communicate the ethos of a brand beyond its products. 👥 Connecting with audiences through user-generated content is key for community building. 📲 For content to truly resonate, it needs to be tailored to the specific stage of the consumer’s purchase journey. Read the article now 👇 https://lnkd.in/eqJFB4zp #RetailMedia #RetailWeek #ContentMarketing Georgia Martin | Claire Dennis 🗒 Nicola Smith

🌴 We turned up the heat this summer with a new Love Island activation☀️ In an exciting collaboration, Boots UK and eBay UK, the official Love Island partners, teamed up to take winner Mimii and finalist Nicole to the wrap party and bring exclusive behind-the-scenes content showing the islanders getting ready using products from the villa.💄 The content was shared across Boots’ and eBay’s organic social channels, and featured our brand partners, Hismile, Dyson, Coty, E.L.F. BEAUTY, and Procter & Gamble, who got to: ✨ Gain organic exposure on not just Boots’ but also eBay's social channels, in this totally unique offering. 🛍️ Reach over 600,000 loyal shoppers from Boots as well as new customers from eBay. 📷 Be featured in additional content, this time from Mimii and Nicole themselves, cementing the products as trusted, used, and loved in the villa and beyond.💛 Laura Hainey | Katie Addison | Amelia Stapleton | Samantha Matthews

⏰ We are just two weeks away from The Power of Three: The In-Store Opportunity, the third and final webinar in our three-part series tackling the biggest challenges and opportunities in retail media. 🤔 More than 80% of all retail transactions occur at brick-and-mortar retail stores, so why have so many retailers opted to operate their Retail Media Networks through a digital-only approach? 👀 Get a preview below at what you can expect when Amber Roberts delivers a jam-packed presentation about the state of omnichannel retail media and moderates a discussion with Amber Stoeber (Molson Coors Beverage Company), Arjun Chakravarti (Cogknition) and Georgia Martin (Boots Media Group). ⚡ Register now, and we'll see you on September 10 at 11 a.m. EDT! You don't want to miss this. #retailmedia #retail #webinar #instore

☀️Summer Social ✨ Yesterday, we treated our team to a lunchtime picnic to celebrate their hard work over the summer 🎉 The windy weather meant we couldn’t have the picnic outside, but that didn’t stop us from bringing the celebrations indoors! This was the perfect chance to get together and celebrate the incredibly successful summer we’ve had over some delicious M&S treats🧁 Shout out to Emily Duggan for organising 💙 #TTNF #SummerSocial

💙 Brilliant BMGers 💙 🎉 This week, we’re giving a HUGE shoutout to our Digital Project Manager, Abi Hallam! On July 28th (also Abi’s 28th birthday!), Abi and 6 friends completed a thrilling 14,000ft skydive in aid of Forever Stars , in collaboration with Levi's Barber Shop, Beeston. ✈ So far, they’ve raised an impressive £3,000 and counting! 🌟 The funds from this skydive will go towards the "Support 1-in-4 in 2024" campaign, helping to improve care for bereaved families at Nottingham University Hospitals. To anyone thinking about skydiving—Abi says, “DO IT!” The experience was exhilarating, and the impact was even greater. A massive thanks to everyone at Forever Stars for the incredible work you do! 👉 To support the cause, you can still donate here: https://lnkd.in/ePw99ZAQ #CharitySkydive #BrilliantBMGers

An unstoppable first for Sure & BMG! 🚀 We recently partnered with the UK's leading deodorant brand, Sure, on a bold Out-of-Home (OOH) campaign to relaunch their Non-Stop range, built for extreme conditions.🌞🔥 From bus wraps to TFL cross-track domination and massive digital screens, Sure has been turning heads across London! This game-changing campaign, backed by university testing, proves Sure’s commitment to meeting and exceeding consumer needs. 💪 Seen this campaign out and about?! Let us know in the comments 🎯 #RetailMedia #Marketing #Advertising Boots UK | Unilever | Sam McManus | Emily Duggan | Emily Johnson | Danielle Owen (nee Pullin) | Louise Russell

📅 A date for your diary 📅 On 10 September at 4PM (GMT), our Partnership Director Georgia Martin will join Threefold's next webinar, The Power of Three: The In-Store Opportunity 🛍 Book your place now ✍ https://lnkd.in/eNicZ4aD

💙 Brilliant BMGers 💙 This week we're giving a HUGE shout out to our Senior Client Manager, Aimee Bagshaw who's been shortlisted for the Rising Star Award in the Don't Panic Events UK Agency Awards. 🌟 We couldn't be prouder of everything that Aimee's achieved at BMG, but it's not just us who think she's amazing...🌟 Read what Paul Niezawitowski at Boots UK and Matt Atlay at L'Oréal had to say as part of her nomination below👇 The winners will be announced on 25 September. Join us in wishing Aimee good luck 🤞 #RetailMedia #UkAgencyAwards #RisingStar

💡 Optimising Retail Media 💡 On 26 September, our very own Georgia Martin will present to members of The Health & Beauty Association on all things retail media as part of their Digital Programme for their Autumn Members Series. 💙 For all members interested in attending, click the link below for more information: https://lnkd.in/eX8gNE_Y #RetailMedia #Digital #Innovation