Boutique was founded by Dr Prem Sehmi who recognised that whitening was being marketed and sold very much as a clinical product. The demographics of whitening sales show that 75% of customers were women between the ages of 25 and 40. Prem felt that by positioning whitening as a high-end cosmetic product, rather than a clinical product, it would hugely increase customer appeal in this group and therefore, increase sales.
The results over the last 7 years speak for themselves. Boutique is now the number one whitening product in the UK. This success has been built on 4 fundamental tenets:
• Educating dentists and their teams on clinical techniques and marketing
• Gold standard, evidence-based clinical protocols
• Competitive pricing
• Beautiful packaging and presentation
Boutique Whitening currently retails in 60% of practices across the UK. We have won no less than 15 major industry awards, including ‘Most Trusted Whitening Brand’ in 2022, and we now sell in 26 countries world-wide. We have the privilege of working closely with 32 of the UK’s leading corporate groups. This has given us a wealth of experience on how best to implement a new whitening system into practices by engaging clinicians, educating teams and driving whitening revenue.
In a crowded market, education, quality and attention to detail is what makes Boutique so unique.
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Industry
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Dentists
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Company size
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51-200 employees
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Headquarters
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WAKEFIELD, YORKSHIRE
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Type
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Privately Held
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Founded
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2015
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Specialties
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dentistry, cosmetic dentistry, and tooth whitening