Bowen Craggs

TikTok might have an uncertain future, but short-form, authentic vertical video is here to stay. Companies like Verizon and Walmart are using it effectively in their online corporate communications – not just on TikTok but across Instagram Reels, YouTube Shorts, and even the corporate website.  In the latest episode of Cutting Through, we explore what the changing social media landscape means for corporate communicators. Listen here: https://lnkd.in/dRdMTJAZ  ▶️ Is your company using short-form video in its corporate digital strategy? Share your thoughts!

Big thanks to IVAN POLLARD and the rest of The Conference Board team for hosting such a stimulating, topical and friendly corporate communications conference in Brooklyn last week. And massive thanks, too, to Mondelēz International's Kevin Kilduff and Verizon’s Steve Van Dinter for sharing such candid insights and advice during Bowen Craggs’ panel session: "Misinformation and Polarisation: Measuring Reputation in a Volatile World." Corporate digital communications has truly never been so complex, important – or interesting! #CorporateCommunications #CorporateReputation Scott Payton Georgia Barrett Tom Golden

Huge thanks to Mondelēz International’s Kevin Kilduff and Verizon’s Steve Van Dinter for sharing such valuable insights during Bowen Craggs’ session at this year’s The Conference Board corporate communications conference in Brooklyn. Combatting misinformation, harnessing AI without compromising authenticity, and unlocking the power of the corporate website as the “mothership of truth” were among the many talking points. And big thanks, too, to the conference host with the most, IVAN POLLARD. #CorporateCommunications

"The only certainty is that there will be more unpredictability." With global events reshaping corporate priorities overnight, many organisations are pulling back from public stances on DEI. What has not changed, however, is the demand for authentic messaging on the issues that matter. Read Andrew Rigby’s observations on this topic here: https://lnkd.in/dTqpT48A #CorporateCommunications #CorporateWebsite #CorporateResponsibility

Congratulations to aramco for reaching 8th place in the Corporate Digital Communications Index! Aramco is one of the first companies to integrate generative AI-powered searches into a corporate site, and the provision adds real value out of the gate. Others considering AI integrations should most definitely take note. This commitment to innovation combined with continuous refinement of the navigation, content and user experience on aramco.com have been the keys to a rapid rise up the Index. #CorporateCommunications #CorporateWebsite #AISearch #BestCorporateWebsites

Congratulations to the Shell team for steady progress up the Corporate Digital Communications Index ranking! Shell.com is one of the best corporate websites in the world when it comes to digital accessibility and providing expert audiences with data and extensive detail, with best practice visual design and home page. Well done Christina Ruby, Renata Castro, Bilgé Stores, Joe Sutton, Lee Pereira, Tomasz A. on ranking among the top 12 companies in the Index! #CorporateCommunications #CorporateWebsite #DigitalAccessibility #BestCorporateWebsites

🗣️ Is your editorial content engaging audiences with genuine narratives? We spoke about the power of authenticity in a recent informal talk with clients about editorial planning. We know that today's audiences crave content that resonates on a personal level. Overly polished, jargon-heavy pieces can feel impersonal. Learn how embracing genuine storytelling can garner audience connection and trust: https://lnkd.in/ektciehb #CorporateCommunications #CorporateStorytelling #EditorialPlanning

Join me and use my exclusive code SPK500 to save $500! https://lnkd.in/e3MgC-p9 I'm speaking at The Conference Board event Corporate Communications: Driving the Business Forward, taking place on March 6-7, 2025, in Brooklyn, NY. Hope to see you there! #tcbCOMMS #CorporateCommunications #Marketing #Communication

Volkswagen Group's TikTok account is very popular, with over 80,000 followers, attracted by the well-judged light and informal tone of its posts. They focus on the group's e-mobilty ambitions and achievements, as well as showcasing the employees bringing them about. The corporate website, meanwhile, is one aimed mainly at professionals, and designed to hand off others as quickly as possible to other parts of the estate, with notable strengths in media and investor contacts. But the human face of the company is much less visible than on TikTok. Visit their TikTok account: https://lnkd.in/dWpRHqhg #CorporateCommunications #CorporateSocialMedia #CorporateWebsite #VWGroup

Congratulations to the GRUNDFOS team for an impressive eight-point jump in the Corporate Digital Communications Index! The company continues to optimise its web presence on grundfos.com as a deep and useful resource for customers as well as a highly effective communication tool to put across its purpose, values and contribution to society. Grundfos has made several improvements – most notably in visual effectiveness, serving media and careers – which led to the score increase and jump into the top 20 of the Index. Well done Cătălin Ciprian Kádár, Mads Pedersen, Anne-Sofie Hedegaard Andersen, Helene Ørnbøl and the rest of the GRUNDFOS team! #CorporateCommunications #CorporateWebsite #WebsiteDesign