Brandcast Health

Have you fallen out of love with Medical Affairs? Read our latest article on our website which discusses how to fall back in love with Medical Affairs and links to the Brandcast Health Bipopharma Revolution podcast featuring insights from Wolf Medical's @Laragh de Bhulbh. https://lnkd.in/ePZziXs3

💡If I gave you just 4 hours to come up with a simple story that would inspire and drive action in healthcare, how do you think you'd get on? Well that was exactly the brief provided to a team of Brandcasters at our recent company get-together! In just 4 hours, the team crafted an open letter from 12 year-old 'Georgie', who's mum suffers from Huntington's Disease. In the weeks following, 'Georgie's story' became a full, animated video - and he even got a voice, with support from our friendly AI narrator. We hope that the work we did together during our team day might someday connect with someone who might share it with a friend, or who might find the courage to reach out for help. If Huntington's Disease Association or Cath Stanley would like a version of this that they can use to support their cause, please reach out to me as we'll gladly share. Thank you for the inspiration to make something meaningful ❤️ Would you like to meet the team behind the animation and learn more about the creative process that generated the idea? Maybe you'd like to find out how you can create something of your own... Then check out our article and other resources: 👉🏻 https://lnkd.in/ejWvab4T Brandcast Health #huntingtonsdisease #raredisease #healthcarevideo

Be honest, who feels like #pharma marketing strategies fall into the 'bad marketing' category and why? 🤔 👀 If you believe it's time for healthcare marketers to start thinking 'HCP-first', you'll love the tips and insights here 👉 https://lnkd.in/eqSNPfcD Credit to Samantha Leal for breaking this down so simply. #pharmamarketing #medcomms #medicalaffairs #pharma #medicaldevices Brandcast Health

Have you fallen out of love with Medical Affairs? 💔 Do you feel frustrated, misunderstood or lack clarity? Do you wonder what Medical Affairs is all about? I’ve been there and navigated my way through the maze to fall back in love with Medical Affairs learning some valuable lessons along the way. I had the opportunity to discuss my journey with the incredibly talented Dan Buckland at Brandcast Health on the latest episode of his podcast which is titled ‘How to fall back in love with Medical Affairs’. If you don’t follow Dan on LinkedIN or listen to the Brandcast Podcast already make sure you do – he provides brilliant and novel insights into how to excel at Commercial and Medical Engagement. Throughout our conversation I talk about why I love Medical Affairs and some of the lessons I learned along the way – How to collaborate more effectively with your cross-functional colleagues - Thinking strategically - Adopting a fail-forward approach and more. Take a listen and hopefully you’ll fall even further in love with Medical Affairs and the impact it can deliver. Listen to it here: https://lnkd.in/eiiXgNxt #medicalaffairs #strategy #crossfunctionalcollaborations #impact I support Medical Affairs and cross functional brand teams to achieve excellence, driving success and impact for both patients and the organisation. 🚀

🎧 Calling all Medical Affairs friends, allow myself and the amazing Laragh de Bhulbh from Wolf Medical help you feel inspired to re-energise your role and fall back in love with Medical Affairs by listening to the latest episode of the BioPharma Revolution Podcast. 👉 https://lnkd.in/eDnEKSES If you're a commercial person, here's your chance to start becoming a more valuable team mate for your medical colleagues... ✏ This time you'll get tips and advice on how to: - Collaborate more effectively with cross-functional colleagues - Collect meaningful insights - Develop measurable objectives that will deliver impact - Think and act strategically - Adopt a fail-forward approach It's that time of year... you're either de-motivated, still motivated or losing motivation... but whatever stage you find yourself at, this episode is sure to give you some direction and ideas. Follow the link to find the podcast on Spotify, Apple and Android, and don't forget to subscribe for alerts and sign up for our newsletter. You won't want to miss the next one... I'll be getting disruptive on compliance with Rina Newton ⚡ Brandcast Health Wolf Medical #medicalaffairs #medcomms #pharmamarketing #pharma #medicaldevices #biopharmarevolution

Video Content tips for Marketing and Medical Affairs Teams... Engaging Healthcare professionals (HCPs) with pharmaceutical content remains a challenge and the excuses I hear for sub-par performance are “HCPs are too busy to engage with content”, or “HCPs don’t trust pharmaceutical companies content”. This simply isn’t true. HCPs do engage with brand content, even if they are busy - just like you do! But they will not engage in content if it’s 💩 If your content is boring or uninviting, or doesn’t represent immediate value, it will be ignored. But don’t worry, just read on… 💡 My advice is to consider making video publishing a cornerstone of your HCP lead-generation and engagement plans for 2024. Why? Because, according to recent trends, 90% of marketers across all industries are ramping up their use of short-form video, which continues to dominate as the most popular and effective media format for the fourth consecutive year. People, including HCPs, are consuming more video content each year, with a 59% increase in video plays from in 2022 alone. The demand for video content is soaring, and audiences are now watching 87% more minutes of video since 2019. Pharma think they need to make everything short and snappy, but even long-form videos are gaining traction, especially with the rising popularity of webinars and educational content. Audiences are willing to invest time, watching up to 50% of videos that are up to 5 minutes long and 16% being prepared to engage with content that extends beyond an hour—provided it's of high quality!* "But my videos don’t get that sort of engagement..." Have you evaluated their quality? Do your publishing formats meet UX expectations? Are you talking to your audience about your content and whether it’s fit for purpose? If not, it's time to invest in an insightful video content strategy. Consider what your audience needs, align it with your business objectives, and define the call to action. Regularly review your KPIs and adjust your strategy accordingly. To assist you in this journey, I've compiled a free video content marketing guide, specifically tailored for medical affairs and marketing teams.  You can access it here 👉 https://lnkd.in/eq7zYcCU And I hope you enjoy our little creative animation showcase, made by our Senior Animator, Mark Vorster! 👇 We’ve got loads of examples of amazing animation, 3D modelling, motion ads, talking heads, documentaries and more. So get in touch if you wan to see some case studies! Brandcast Health *For sources of the data quoted, visit the Brandcast Health website or send me a direct message for details. #pharma #pharmamarketing #medicalaffairs #medicaldevices #biotech #inbound #contentmarketing