Brandwatch

One thing about us is, we're gonna post the trend. (sorry not sorry). We've seen a lot of conversation on here about trends, especially over the last two weeks (demure/brat). And the use of trends on social has generated a lot of conversation. Trends are a great fun way for brands to show their personality. But there are some key things to keep in mind. ⭐ Is the trend appropriate for your brand? (Does it match your tone of voice and values? ) ⭐ Where is the trend in its timeline? (You don't want to post a trend that's already fading out... that would not be trendy.) Social listening tools, like Brandwatch, can help you track and understand trends, quickly.

When life gives you an event filled with the best and most creative people in the business, what do you do? Interview them, of course! We recently hosted a space at Cannes Lions, and we were lucky to meet a lot of incredibly inspiring people. So we asked them what they think brands need to do to level up in marketing! Get your notepads at the ready, these insights are 💡.

Here are some top tips from us on how you can get the best out of your social listening:👇 - Review your strategy regularly (and, as Brandon suggests below, plug in new terms.) - Look for the unexpected. Take the surprising finds from your research and look into them more.) - Use the right tools. Social listening isn't meant to feel impossible, the right tool will make the process easier. (*cough* like Brandwatch *cough*) Over 5 billion people use social media, and that translates into a lot of social data. 🤔

🎊 Brandwatch has been named Best Social Media Monitoring Software by the MarTech Breakthrough Awards! 🎊 We are already so proud of our product and our team, and winning awards feels like the cherry on top. But it also allows us to show the world what so many of our users already know – Brandwatch is the BEST! 🏅

You should always be open to learning something new. 📚 If you aren't reading or consuming the latest content on your industry, you'll be yesterday's news. Luckily, Brandwatch has a world-class range of reports, guides, and blogs that will keep you on top!

Do you REALLY KNOW how you are performing online? Many brands tell us that they do not know where to start when reviewing their social performance. Well, a social audit is a great place to begin. Swipe through to see the easy steps to get you moving forward. This guide is for you!

We need your help to get our panel, 4 Awesome Women on Succeeding in Social, selected for SXSW 2025. 📩 Vote now: https://lnkd.in/ej2EzfiA

How do you MEASURE SUCCESS? The metrics and insights you choose to measure your brand by, are more important than ever. Having a massive following is no longer the end goal, it's far more significant to create content that gets likes, shares, and comments. Engagement means you're targeting the right audience and your message is resonating with people. ⭐ Key takeaway: a small, engaged audience is better than a having a million followers who scroll past your content. ⭐

Brands, you are not in this alone. 👥 To create a successful business, you need to create a community. And you do that by including your audience and understanding them. This message was shared at our recent Sydney masterclass too, directly from the experts.

Brandwatch undeniably knows how to run an INCREDIBLE event (humble brag)! Last week we ran the Brandwatch Social Media Summer Camp - you may have seen our attendees posting about it. ⛺☀️ Everyone was so engaged, and we have to give a big shout-out to our amazing cohort of Brandwatchers who led the sessions; Nesibe Zirzakiran, Letizia Zappa, and Sebastian Wulff. ➡ If you attended the Summer Camp and posted about us on social media, you might have a prize waiting for you in your inbox. 🎁 Also a big shout out to Emily (@theexpatmarketer on Instagram) who joined our sessions from the deck of a boat!