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Even the best-in-class SaaS businesses saw growth rates in 2023 halve compared to the highs of 2020. For companies with $1 – 30M ARR the median for 2023 was 27%, down from 37.9% two years earlier. The slowdown in growth rates was even more pronounced for early stage startups (36.1% vs. 67.8%). So how can you reinvigorate growth and drive lead generation? Let’s talk.

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Crises separate great companies from the rest RPA is becoming more sophisticated by incorporating better AI and machine learning capabilities. In firms there has been a rather dramatic increase of 72% in the implementation of automation center of excellences (CoEs) over the last year, - a clear indication that, despite limited budgets in the current economic climate, RPA is having a moment. Intelligent automation firm #ABBYY has found that AI budgets increased over 80% within enterprises globally in 2023, according to their State of Intelligent Automation Report. Whether it’s document understanding, communications mining, process mining, or task mining, the sector continues to see strong growth. This week Ashim Gupta, Chief Financial Officer at #uipath , reported a 25% growth for the NYC-listed firm. Some firms meanwhile expand beyond centers of excellence to the core business of customers, such as Munich-based process mining technology vendor #celonis , allowing customers to understand how one process impacts another. The interesting consequence if this is that it forms part of a broader strategic story for spurring further growth. This strategy has required Celonis to fundamentally rethink its data model and open up its platform via API to allow broader access to the intelligence that process analysis can deliver.  Divya Krishnan, VP of Product Marketing at Celonis: “The vision is to be able to deliver a platform that's more intuitive, more open and more intelligent, backed by an expanded data foundation, which is in service of our mission as a company to deliver fast and substantial value - by enabling companies to improve the performance of their core business pr