BrightSet

Losing Sales? Here's What Might Be Going Wrong...

𝐓𝐚𝐤𝐞 𝐀𝐜𝐭𝐢𝐨𝐧: 𝐒𝐭𝐚𝐫𝐭 𝐓𝐨𝐝𝐚𝐲! 𝐒𝐓𝐀𝐑𝐓 𝐓𝐎𝐃𝐀𝐘 - Broke? Start anyway. - In debt? Start anyway. - No experience? Start anyway. - Failed Before? Start anyway. - Nobody understands? Start anyway. - Undereducated? Start anyway. - Too old? Start anyway. - Afraid to look dumb? Start anyway. 𝐒𝐓𝐀𝐑𝐓 𝐓𝐎𝐃𝐀𝐘. 𝐑𝐄𝐏𝐄𝐀𝐓 𝐓𝐎𝐌𝐎𝐑𝐑𝐎𝐖. Life is full of obstacles that can hold us back from pursuing our dreams. Whether you’re facing financial struggles, lack of experience, or even the fear of judgment, the important thing is to **start anyway**. 𝐖𝐡𝐲 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 • 𝐁𝐫𝐨𝐤𝐞? Financial limitations shouldn’t stop you. Many successful entrepreneurs began with little to nothing. • 𝐈𝐧 𝐝𝐞𝐛𝐭? Use your current situation as a motivator to create a better future. • 𝐍𝐨 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞? Every expert was once a beginner. Take that first step and learn as you go. • 𝐅𝐚𝐢𝐥𝐞𝐝 𝐛𝐞𝐟𝐨𝐫𝐞? Failure is not the end; it’s a lesson. Each setback is an opportunity for growth. • 𝐍𝐨𝐛𝐨𝐝𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐬? Your journey is your own. Surround yourself with those who support your vision. • 𝐔𝐧𝐝𝐞𝐫𝐞𝐝𝐮𝐜𝐚𝐭𝐞𝐝? Knowledge can be gained. Start learning today, whether through online courses, books, or mentorship. • 𝐓𝐨𝐨 𝐨𝐥𝐝? Age is just a number. Many have achieved greatness later in life. • 𝐀𝐟𝐫𝐚𝐢𝐝 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐝𝐮𝐦𝐛? Everyone starts somewhere. Embrace the learning process and don’t fear mistakes. • 𝐅𝐞𝐰 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬? Limited resources shouldn't deter you. Many successful individuals have thrived with minimal means by leveraging creativity and resourcefulness. Use what you have, no matter how small! 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 Remember, starting today is just the beginning. Make it a habit to **repeat tomorrow**. Each small step you take builds momentum and brings you closer to your goals. So, take a deep breath, gather your courage, and **start today**. Your future self will thank you!

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐓𝐨𝐨 𝐁𝐮𝐬𝐲 𝐭𝐨 𝐒𝐞𝐞 𝐭𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐑𝐢𝐠𝐡𝐭 𝐢𝐧 𝐅𝐫𝐨𝐧𝐭 𝐨𝐟 𝐘𝐨𝐮? It’s easy to get caught up in the daily hustle, just like those cavemen dragging their square wheels. But what if taking a moment to pause could help you discover valuable opportunities and growth gaps in your business? 🌟 As a strategic advisor at **BrightSet**, I’ve seen first hand how partnering with a knowledgeable advisor can be a game-changer. We provide an objective perspective, helping you identify areas for innovation and improvement that may be overlooked. Taking the time to stop, listen, and evaluate, you can make informed decisions that drive your business forward. DM me with any questions you may have—I'm here to help! #StrategicAdvisory #BusinessGrowth #Leadership #Opportunity

The Key to Quicker Sales: 𝐈𝐬 𝐈𝐭 𝐀𝐬 𝐒𝐢𝐦𝐩𝐥𝐞 𝐀𝐬 𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬! What can the game of golf teach us about closing sales? The connection might surprise you! #SalesAndMarketing #TeamAlignment #SalesStrategy

The Key to Quicker Sales: 𝐈𝐬 𝐈𝐭 𝐀𝐬 𝐒𝐢𝐦𝐩𝐥𝐞 𝐀𝐬 𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬! What can the game of golf teach us about closing sales? The connection might surprise you! #SalesAndMarketing #TeamAlignment #SalesStrategy

Did you take action today? #growth #takingaction #motivation

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐨𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬?  The difference is crucial for your business success. Many service providers I come across focus on metrics that don't directly translate to their clients' bottom line. Here's an example: A social media agency boasts about increasing followers by 500% for a local bakery. Impressive, right? But the bakery owner is left wondering why the number of people visiting hasn't increased or more bread and muffins purchasing. The agency celebrates the activity (follower growth), while the bakery wants results (more customers and increased sales). Another example: A website design firm proudly presents a stunning new site to a small law firm. The designers are thrilled with the sleek layout and modern features. However, the lawyers are not happy due to the lack of new client inquiries. Here's the thing, there's a disconnect? The design team focused on aesthetics (the activity), while the law firm needed more leads (the result). If you make an enquiry to an SEO agency, their going to do everything to convince you, that SEO is the answer to your problem. After all, to a hammer everything is a nail. How to solve the disconnect. 𝐅𝐫𝐨𝐦 𝐚 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐯𝐢𝐞𝐰:  Start by understand the problem you really are trying to solve, in relation to the overall company goals. You need to dig deeper rather than acting on the statement such as "we need more sales". Don't start with what service you think you need, this is tactic driven, be strategic driven. You understand the problem, now define the outcome you are looking for, then seek service providers who can deliver on your required outcomes. 𝐅𝐫𝐨𝐦 𝐚 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐯𝐢𝐞𝐰: The key to delivering real value is aligning your goals with your clients' desired outcomes. Ask your clients: What does success look like for them? For example: Is it more sales? Higher conversion rates? Increased foot traffic? And don't celebrate until your client sees some tangible ROI. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, your win should be their win. Focus on delivering results that directly impact your clients' business objectives, and you'll build lasting partnerships that drive mutual success. #LeadGeneration #BusinessGrowth #ClientSuccess

𝐒𝐚𝐥𝐞𝐬 101: 𝐓𝐡𝐞 𝐁𝐮𝐲𝐞𝐫'𝐬 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 Nobody cares about : • Your company's history • Your product's features • How great you think you are What buyers REALLY care about: • Their pressing problems • Solutions that work • Results that matter Remember: People don't buy products or services; they buy solutions to their problems, transformation, and ways to improve their lives. #SalesTips #CustomerFocus #ValueProposition

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐡𝐢𝐝𝐢𝐧𝐠 𝐢𝐧 𝐩𝐥𝐚𝐢𝐧 𝐬𝐢𝐠𝐡𝐭? Consider this: • If you don't know an opportunity exists, you can't seize it. • If you're unaware of a problem, you can't solve it. Many business owners are leaving money on the table without even realizing it. One of the keys to unlocking your business's full potential lies in expanding your awareness. Here's 3 things you can do: 1. Don't make decisions on assumptions - seek out facts 2. Regularly seek new information in your industry 3. Network with peers, thought leaders, a strategic advisor 4. Invest in continuous learning and development 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: The biggest opportunities often lie just beyond your current awareness. Stay curious, stay open, and watch your business thrive! #BusinessGrowth #Awareness #EntrepreneurMindset

𝐒𝐨𝐫𝐫𝐲 - 𝐘𝐨𝐮'𝐫𝐞 𝐍𝐨𝐭 𝐀𝐩𝐩𝐥𝐞! At a recent business networking event, I heard a speaker recommend using an "Apple strategy" - focusing on brand-heavy ads with little content, for SMEs. You know a logo, the product and little else. I strongly disagreed. It's important to understand why this approach won't work for most companies. Here's why: 1. Budget: Apple spends Billions yes Billions each year on marketing, advertising and promotions. In 2023, Apple spent $775 million just on display advertising in the US. 2. Time: Brand campaigns often take a long time to show results. Many companies need quicker returns. 3. Direct marketing works: For most businesses, direct response marketing gives faster, measurable results. 4. Trust takes time: Regularly seeing their brand every where builds trust over time and reduces the resistance to purchasing. You don't have to spend billions there are smart ways gain trust. 5. Clarity matters: How many ads have you seen that left you wondering what does this company do! If you want to run branded ads, consider targeting your existing customers who already know you. And, before your next campaign, think about the return on investment (ROI). While it's great to admire Apple's success, choose marketing strategies that fit your company's current situation, budget and goals. Remember: You can build a strong brand without copying Apple. Focus on clearly showing how you help your customer, give them what they want, not what you sell and deliver great products or services. This strategy works for businesses of all sizes. #MarketingStrategy #ROIFocus #BusinessGrowth #AdvertisingTips