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Introducing Omni™ – a robust, scientific resource and platform that makes an evidence-based case for Tobacco Harm Reduction. Omni™ is just the beginning; it will evolve, incorporating new research and fostering dialogue around Tobacco Harm Reduction. Omni™ is a pivotal step in making a Smokeless World a reality. This significant milestone marks BAT’s commitment to a new dialogue, underpinned by our commitment to a #SmokelessWorld. Download Omni™: https://lnkd.in/ej96dPVB Review the evidence. Join the conversation. #OmniLaunch #ABetterTomorrow

At its heart Omni™ is a robust scientific undertaking. It looks in depth at the evidence on Tobacco Harm Reduction, at innovation in our sector, at real-world experiences of THR in action, and at the big questions facing our industry. This is why we’ve created Omni™ and are opening it up to scientists, public health authorities, regulators, policymakers, and investors around the world. Review the Evidence. Join the Conversation. Download Omni™. Download here: https://lnkd.in/enUeSPD2 #ABetterTomorrow

We believe that a Smokeless World is possible. And we stand on the threshold of this science-backed change. But that threshold is also a crossroad. The decisions that we make in the coming years will decide, for generations, whether society embraces Tobacco Harm Reduction. Review the Evidence. Join the Conversation. Download Omni™. Download here: https://lnkd.in/eU9dibkw #ABetterTomorrow

One week after BAT launched its major global initiative to make a Smokeless World a reality, Dr Elaine Round, Global Head of Life Sciences, presented Omni™ at the Global Tobacco and Nicotine Forum (GTNF) in Athens, Greece. In her keynote speech at the world’s leading conference discussing the future of the tobacco and nicotine industries, Dr Round said: “𝐓𝐨𝐛𝐚𝐜𝐜𝐨 𝐇𝐚𝐫𝐦 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐚 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐩𝐮𝐛𝐥𝐢𝐜 𝐡𝐞𝐚𝐥𝐭𝐡 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧𝐧𝐨𝐭 𝐛𝐞 𝐢𝐠𝐧𝐨𝐫𝐞𝐝.” “𝐎𝐮𝐫 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧 𝐢𝐬 𝐟𝐨𝐫 𝐎𝐦𝐧𝐢™ 𝐭𝐨 𝐛𝐞 𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐟𝐨𝐫 𝐚 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐬𝐨𝐜𝐢𝐞𝐭𝐚𝐥 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐮𝐧𝐝𝐞𝐝 𝐢𝐧 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞. 𝐖𝐞’𝐫𝐞 𝐢𝐧𝐯𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐬𝐡𝐚𝐫𝐞𝐬 𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 – 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐦𝐢𝐠𝐡𝐭 𝐝𝐢𝐬𝐚𝐠𝐫𝐞𝐞 𝐰𝐢𝐭𝐡 𝐮𝐬 – 𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰 𝐭𝐡𝐞 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐣𝐨𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧.” 👉 Omni™ can be accessed at https://lnkd.in/eypfpDun #SmokelessWorld #Omni #TobaccoHarmReduction #BAT #GTNF2024

We’ve undertaken Omni™ because we believe a Smokeless World is possible. The decisions that society, industry and regulators make in the coming years will decide whether Tobacco Harm Reduction, a public health strategy that encourages smokers to switch to less risky alternatives, is embraced. Earning the trust of regulators and key opinion leaders has been a challenge for our industry and is a priority for our company. With Omni™, BAT is committing to thoughtful, constructive, and responsible conversation rooted in evidence. By crossing the aisle through dialogue and information sharing, we hope to contribute to collective solutions. Paul McCrory - Director, Corporate and Regulatory Affairs Review the Evidence. Join the Conversation. Download Omni™: https://lnkd.in/eHvv5WDV

Celebrating Excellence and Innovation at Our GBS Hubs in Costa Rica and Mexico! Just wrapped up an incredible visit to our GBS hubs in Costa Rica and Mexico. I am impressed with the passion, energy, and dedication I witnessed in every interaction with our teams, their commitment to delivering excellence, driving innovation and transformation every day is much appreciated.   In Costa Rica, I was particularly proud to see the team earn the Blue Flag certification, a significant milestone in their contribution to our global sustainability agenda. The Blue Flag Ecological Program focuses on waste management, water quality, environmental education, and ecosystem conservation. By participating in this initiative, our team in Costa Rica has helped to strengthen its sustainability credentials, while fostered community-driven environmental stewardship.   Additionally, both Costa Rica and Mexico hubs have earned Great Place to Work certifications, further showcasing their commitment to creating outstanding work environments.   At our Monterrey Mexico hub, I also had the opportunity to see tangible examples of how the team is leveraging advanced data and analytics to drive impactful results across our operations. Both hubs exemplify a high-performing culture with a partner-centric approach, continuously pushing the boundaries of innovation and excellence.   In both hubs, it was great to see how our teams consistently leverage our #PartnerCentric approach to accelerate business transformation and unlock value across Finance, Human Resources, and Procurement, driving impactful outcomes for our markets in the Americas and the US.   A big thank you to the talented teams for their dedication and bringing BAT Values to life everyday!   Ramy Adham, Sergio R. Acosta, Julie Jacques, Angel Loredo, Juan Gerardo Cervantes Alva, Cecilia Medina, Phillipp Fritschi, Marifer Pineda, Lourdes Navarro, Cintia Ulloa, Mariza Vacca Di Cerbo, Carlos Castillo, Lauren Piana, Marcela Araya, Douglas Almeida, Juan Jose Gutierrez and Patricia Salas M. 🇨🇷.   And a special thanks to Johan Vandermeulen, Rob Bullen, Graeme Munro, Joana Bezerra Cavalcanti, Aaron Gwinner, Ahu Suzer, Mauricio Lara and B Razeeah Belath.   #GBSCostaRica #BlueFlag #Sustainability #ABetterTomorrow #GBSMonterrey #BusinessExcellence #DigitalTransformation #OurPeopleOurPride

What is Omni™? BAT has launched Omni™ to kickstart a dialogue about the opportunities presented by Tobacco Harm Reduction. Find out more, download Omni™: https://lnkd.in/eUEty4yt Review the Evidence. Join the Conversation. #Omni #SmokelessWorld #ABetterTomorrow

We are celebrating the #TrulyInclusive nature of BAT during Inclusion Week. A great opportunity to reflect and celebrate the power of inclusivity in our workplace, where each of us plays a crucial role in creating a Truly Inclusive environment that drives our ambition to build A Better Tomorrow™. This year's Inclusion Week focuses on the everyday impact we can make to extend the sense of belonging beyond just one week. As a Group, we’ve made great strides in embedding inclusion into our DNA. Here are just a few examples of the actions we’re taking: ✅ Supporting Employee Resource Groups (ERGs) and communities globally. ✅ Expanding our Truly Inclusive Leaders Programme for all employees. ✅ Continuing cross-company mentoring programs. ✅ Partnering with external organistations to further our Diversity and Inclusion goals. ✅ Recognising and celebrating our D&I Champions and their achievements. Additionally, we are proud to announce our investment arm, Btomorrow Ventures has launched their BTV Impact initiative, focusing on ESG challenges related to Circularity, Climate, Nature, and Communities. Diversity and Inclusion is at the heart of their multi-faceted approach, from the forward-thinking founders they invest in, to the open-minded colleagues they collaborate with.

Omni™ is a dynamic, evidence-based resource that makes the case for Tobacco Harm Reduction and its role in creating a Smokeless World. It is first and foremost a scientific undertaking. It looks in depth at the scientific evidence in support of Tobacco Harm Reduction, at innovation in our sector, at real-world experience of THR in action, and at the big questions facing our industry. Our ambition is for Omni™ to be a platform for thoughtful conversation rooted in evidence, a manifesto for change and a mandate for action. #Omni #ABetterTomorrow Download Omni™: https://lnkd.in/eRAiUwF3

Omni™ launches a new era of open dialogue on Tobacco Harm Reduction, serving as a dynamic platform for the latest and most innovative science on the subject. Achieving a #SmokelessWorld depends on our stakeholders’ commitment to engaging with the evidence, and we are leading the way in this effort. Download Omni: https://lnkd.in/e_Kh3djg Review the evidence. Join the conversation. #OmniLaunch #ABetterTomorrow