Brolly Marketing

Do you know what closed lost leads are? Closed lost leads refer to former customers or prospects who got stuck in the sales funnel. They might be old clients who no longer buy from you, or once-warm prospects that have since gone cold and not closed a sale. Some businesses might see these as failures, but closed lost leads can be a key metric for success, as well as a source of future revenue. These leads are crucial for refining your sales strategy: • They provide valuable feedback on your offering, helping you understand why a deal didn't close • Help identify gaps in your sales process, where prospects are falling through the cracks • Offer insights into market trends and competition, if they went to a competitor instead Understanding why leads are lost can be just as important as winning them. What's more, going back to closed lost leads to revive the relationship can be an efficient way of bringing in new business. Are you analysing your closed lost leads to improve your sales approach? #SalesStrategy #LeadGeneration #BusinessGrowth

Have you considered how to improve your website's position in Google's search rankings? Search Engine Optimisation (SEO) is the critical factor in increasing your online visibility. Effective SEO implementation can lead to: • Increased organic traffic • Enhanced brand visibility • Expanded customer reach To learn how to optimise your SEO strategy and drive more traffic to your website, please follow the link in the comments. Search engine optimisation is an ongoing process that requires consistent effort, but the long-term benefits for your digital presence can be substantial. #SearchEngineOptimisation #SEO #BusinessDevelopment

Have you noticed that the analytics section on your LinkedIn company page has a new 'Competitors' tab? You can now measure your company page's engagement against your competitors, right within LinkedIn. You can compare the number of new followers, as well as post metrics and engagement metrics. Have you had a look to see who LinkedIn thinks your competitors are? If it looks anything like ours, you might get a chuckle out of it! #linkedin #analytics #socialmediamarketing

Have you ventured into the world of video yet as part of your digital marketing strategy? Or are you wondering whether video is the right fit to market your business? Here are some ideas for content creation to adapt for your digital marketing strategy! https://lnkd.in/d4EEdHbd #video #contentcreation #digitalmarketing

You might have noticed that the Brolly Marketing website has been updated! Thank you to Katie Caldwell who has been working hard on it, bringing it up to date with a smart new design! We'd love to hear people's feedback - please take a look and let us know in the comments! https://lnkd.in/drDjChh

Last week, we talked about ideal customer profiles (ICPs). But what is the difference between a persona and an ICP? The distinction can be summed up by saying that an ICP answers the question of 'What companies do we want to work with?', while a persona answers the question of 'Who at those companies do we want to be engaging with?'. You might have one ICP, but five personas, and all of those personas are working at the same company. For instance, you might have one persona profile for the buyer at a company who makes purchasing decisions, and another for the end user of your service or product. Do you know what your ICPs and persona profiles are? #icp #persona #marketing

When was the last time you updated your professional profile picture? With the vast development of smartphone camera technology, now could be the perfect time to update your professional profile photo. Read on to find out how to perfect your business profile picture. https://lnkd.in/dkGiRxjM

Your audience is looking for all different types of engaging content across the internet. Blogs can be the perfect method of digital communication to engage with your target audience! Understanding the interests of your audience is key to creating engaging blog content that will encourage users to return to your website to read more. Click here to get started on writing your first blog! https://lnkd.in/dtgq2_4u #contentcreation #copywriting #blog

Are you not receiving your intended response from your email marketing campaign? It can be tricky to work out what is and isn't working, or even to narrow it down enough for A/B testing. Here are some top tips to avoid the spam folder and increase engagement from your emails! https://lnkd.in/dvHr8d5e #emailmarketing #marketing #digitalmarketing

Your choice of font may not strike you as the most important part of your website, but in fact typography can be very impactful – in the right way and the wrong way. Good typography can make your website easy to read, aesthetically appealing, and more user-friendly. Conversely, bad typography can turn your website into an illegible, ugly eyesore that viewers can’t wait to click away from. Branding is important for keeping your website consistent. Here's how to make sure you are using your brand guidelines and typography in the best way possible for your website. https://lnkd.in/df2KgvpG #branding #typography #marketing