BeenThereDoneThat

How do you make solving marketing challenges…. Less challenging.  You build a community of the best talent in the world across every discipline.  You create tools to help clients better define their problems, and match them to the best brains for the task. You put the latest AI technology in the hands of the thinkers to amplify their intelligence, and refine their output.  You let clients flexibly choose how to engage to suit their needs.  Welcome to the future of problem solving. If you want to find out more visit our new site or get in touch with us at enquiry@beentheredonethat.co BeenThereDoneThat

In case you missed last week's BeenThereDoneThat Where Next series discussion, our Founder David Alberts sits down with Tony's Chocolonely CMO Sadira E. Furlow, who believes consumers are looking for things that are more meaningful be that Chocolate or Content. 🍫 ✨ Watch the full episode here: https://lnkd.in/egKsfWjE If you are a CMO in a new role and are looking to hit the ground running, drop us a note at enquiry@beentheredonethat.co to find out more about our Expert Talent Network that is available to access on-demand.

We believe great strategic thinking starts with a well defined problem. By getting to a sharp and well framed articulation of the problem to solve, it enables creative minds to get to the optimal creative solution. Without well defined problems, you run the risk of wasting time, energy and money. This is why we’ve built a problem definition framework called SOLVE™. A simple, but powerful approach that has been run over 700 times with brands and businesses across the world. 🌎 This is about defining the box and thinking inside it, not outside it! ☑ We have created a Problem Definition scorecard for you or your team to self assess this critical skill. 🔎 Please click the link below to take the scorecard and you will receive a personalised report. It will take no more than a few minutes. https://lnkd.in/eZHknVNX If you would like to hear more about SOLVE™, how it unlocks creativity and growth and our training course then please contact us at: enquire@beentheredonethat.co #MarketingStrategy #BrandStrategy #BeenThereDoneThat #Problemdefinition #SOLVE™

The week's newsletter: "Rediscovering Brand Aesthetics" Is written by Jacob Wright, Problem Definer & Marketing Consultant. In this issue, Jacob explores how brand aesthetics should be considered as a deeper, more fundamental process than focusing on feature set or trivial "values." Enjoy below the 221st issue of the School of Athens. #Brandaesthetics #marketing

In this week's episode of BeenThereDoneThat Where Next? our Founder David Alberts sits down with Tony's Chocolonely CMO Sadira E. Furlow who believes consumers are looking for things that are more meaningful be that Chocolate or Content. Watch the full episode here: https://lnkd.in/egKsfWjE If you are a CMO in a new role and are looking to hit the ground running, drop us a note at enquiry@beentheredonethat.co to find out more about our Expert Talent Network that is available to access on-demand.

Thank you to all our friends at Sky for their collaboration across the multiple projects in the last 18 months. 🙌 It’s especially exciting seeing the new masterbrand strategy now rolling out right across the business. Looking forward to 2025. More to come! 📺 #Masterbrand #PortfolioStrategy #MarketingStrategy

The week's newsletter: "The Graveyard of Microtrends: They Lived Fast and Died Young" is written by our very own Community Manager Marielle Kouroushi-Phillips! In this issue, Marielle explores Pinterest's Gen Z renaissance and examines the positive effects its growing influence is having on younger users' mental health. But as the platform aggressively pushes towards e-commerce, is it at risk of alienating its core user base? Want more? Subscribe to Marielle's personal newsletter 'Deep Scroll Diet' HERE: https://lnkd.in/ejgxiFQM, where she dissects the daily onslaught of social media trends #socialmedia #digitalmarketing #GenZ #Pinterest

We are pleased to share our new webinar on the future of in-house agencies. We are very excited to have some of the world's leading in-house thought leaders and practitioners with us: John Winsor, Founder/Chairman at Open Assembly and author of Open Talent Nicole Portwood, CMO at Salad & Go Jack Teuber, former leader of PwC's award-winning in-house agency They discuss three interconnected aspects of modern agency operations: The future of in-house agencies, strategies for optimizing talent mix, and the evolving role of AI in the industry. Who is pushing the edges of marketing services partnerships and how to identify someone to fulfill those services. In the clip below, Jack Teuber talks about the advantage of being open to accessing outside talent and shares a powerful insight: "You don't necessarily need to have the best idea in-house, you just need to know where to find the best idea." Check out the clip below for his insights, and click the link to watch the full webinar for more valuable discussions! https://lnkd.in/eM6MeQrC #BestIdeas #InHouseAgencies #talentandtechnology  #talentondemand

Thanks to our friends at Brand Innovators for inviting us along. You're wonderful hosts and had assembled a great crew. See you next time.

How time flies! We can’t believe it’s been almost a year since we’ve been breaking biscuits and partnering with the brilliant teams at pladis Global across some of their most iconic brands - Jaffa, Jacob’s and Biskrem. Exciting things in store for year ahead! #marketingstrategy #brandstrategy #problemdefinition