Burberry

Inside the venue of our Summer 2025 runway presentation at the National Theatre, a landmark of British culture.    Featuring an original set created by Gary Hume, the setting reflects our longstanding commitment to supporting the arts.    Discover more about the collection here: https://lnkd.in/e5tNyd5B  

We are delighted to be collaborating with British artist Gary Hume for our upcoming Summer 2025 show.    Inspired by his installation, ‘Bays,’ which was first shown at the East Country Yard Show in London’s Docklands in 1990, Hume is creating an original set which will be presented in our show space this Monday at the National Theatre, London.      Our collaboration continues a longstanding commitment to supporting British arts and culture.     Discover more about our collaboration with Gary Hume here: https://lnkd.in/eHwjPybB

We are delighted to announce award-winning actor Tang Wei as our latest Beauty Ambassador.     Expanding on her existing role as Burberry Ambassador, Tang will now also represent our iconic Burberry Beyond Wear range aand award-winning fragrance Burberry Goddess.    Reflecting on her new role, Tang Wei commented, ‘I’m excited to continue my journey with Burberry as their Beauty Brand Ambassador. Burberry’s blend of nature and art has always inspired me. I look forward to exploring the unique possibilities with Burberry Beauty.’     Discover more about Burberry Beauty here: https://lnkd.in/ddwWqW9g 

As a brand with a deep affinity for the outdoors, we’re passionate about supporting a circular economy.     Our range of ReBurberry Services demonstrates this commitment by helping our customers enjoy their products for longer.      From leather accessories and canvas bags to trench coats, cashmere and sneakers, ReBurberry Services help to clean, restore and protect a range of Burberry pieces. With over thirty countries already offering one or more of our services, we are actively working to expand ReBurberry worldwide. Discover more about ReBurberry Services here: https://lnkd.in/eTy_-Tf3 

The Burberry Check was first used as a lining for our raincoats in the 1920s. However, it wasn't until the 1960s, when a buyer at our Paris store, repurposed the lining to wrap luggage and create an umbrella cover, that the first Burberry Check accessory was created.    Over the decades, the Burberry Check has seen many iterations. In the 1970s, the Cashmere Check Scarf was introduced and has remained one of our best-known accessories. The Burberry Check also became a prominent feature in our ready-to-wear campaigns throughout the 1980s and 1990s and is now a registered trademark.     Discover more about The Burberry Check here: https://lnkd.in/eBi-wrXP 

A closer look at the making of the Knight bag.    The Knight bag takes inspiration from our house signifier, the Equestrian Knight Design (EKD). This emblem is playfully reimagined through the steel horse-clip, a key distinguishing feature of the bag.     Crafted with a slouchy silhouette, the bag is formed on a wood-panelled mould and reinforced with a soft external layer, trim and inner lining.     Its ring-shaped hardware supports the bag’s fold over design, allowing it to effortlessly transition from a relaxed slouchy style to a more structured tote shape. Discover the Knight bag here: https://lnkd.in/ecptFwyq

A closer look at the making of the Rocking Horse bag.    Inspired by the classic childhood toy, the Rocking Horse bag features a sleek, curved shape that makes it a timeless addition to the Burberry family.     The bag is meticulously handcrafted from naturally grained leather by artisans in Italy. Its saddle shape is achieved by using precise cutting techniques and a hand-curved wooden mould.    Its distinctive lowercase ‘b’ closure, featuring a pivoting steel fastening for opening and closing, introduces a new brand motif.     Discover the Rocking Horse bag here: https://lnkd.in/eyQxD2ax

Introducing the latest instalment of Burberry Classics, a curation of wardrobe foundations reimagined with a unique Burberry slant.     Iconic British rainwear, including Heritage-inspired trench, car coats and Harrington jackets, are cut from cotton gabardine, wool or cashmere for warmth.    The Burberry Check is reworked in new fabrications and features on signature bags, sweaters, sneakers and coordinated sets.    Discover more about Burberry Classics here: https://lnkd.in/e5b67htm 

One of our earliest house codes, the Equestrian Knight was crowd-sourced from a public competition in around 1901.  Rich in symbolism, the knight represents honour, the shield signifies protection, the lance embodies reform, and the banner with the Latin word ‘Prorsum,’ meaning ‘Forward,’ reflects our brand’s direction. Though its design has evolved throughout the years, it remains a symbol of Burberry’s protective and progressive spirit. Learn more about the EKD here:  https://lnkd.in/d4Xr3Wcx

Our Heritage Trench collection is part of our ‘Trench for Tomorrow’ initiative, which ensures that our coats are made with lower-impact materials and can be worn for as long as possible through the help of our ReBurberry Services.     Burberry’s signature gabardine fabric is now woven from 100% organically grown cotton, a less chemical and water-intensive alternative to conventionally produced cotton. The coat’s buttons are made from 90% bio-based resin, a renewable natural resource derived from plants.    Our range of ReBurberry Services demonstrates our commitment to circularity and helps customers enjoy their products for longer, through Trench Refresh, Reproofing, Repair, Rental and Resale.     Discover more about our ReBurberry Services here: https://lnkd.in/eSFFJnXr