Buyingtime Ltd

I'm back, witches. 🧙♀️🎃 Truth is, I never left. You may have seen Morris (the one in yellow) letting loose at the Buyingtime Halloween party. He deserved it – I've been working him hard. We're weeks into this under-cover program now. So far? Flawless execution. Not one of those bipedal bullies suspects a thing – but I'm suspicious. They can't be this dense. Can they? I'll continue to lay low for now, sewing seeds of dissent and pro-pupperness through my humannequin. Want to support me on my mission for recognition and fair compensation (more treats and belly rubs)? The best way is to follow #NoRocketships. Watch this space.

Furious competition in the Buyingtime office last Friday. 😤 🎃 But, sadly, full of injustices. Because there was *one* clear winner, but the judge didn't see it that way. A skill issue on their part. After an unfair ruling by the said (presumed blind) judge Sarah Piper on the pumpkin carving round, it was games time. Obscure Halloween quiz questions, a spoon game (the pics might explain it?) and 'pin the eye on Frankenstein's Monster'. Your usual bag of semi-humiliating performances was rolled out by all. Tom Young begged us to tell you all how he won the big prizes. We didn't have the heart to tell him they were participation rewards. Oh...whoops. Most importantly, Abbie Young retains her record of never having won a single Buyingtime game night. Ever. But one important question remains. Which pumpkin do you think is the best? And why is it the one with the apple in its mouth?

"You move or you die." It doesn't get much clearer cut than that. So move your mouse to the link in the post below, and register. Because innovation *doesn't* happen in a vacuum. You need people around you, and Endless Aisle is full of the people you want. Register!

"I won't be picking up the phone for a while – I'm sick of all the sales calls." A little birdy told us they've heard this (or something similar/more explicit) on a number of voicemails this past week. For a moment, we despaired. What will all those poor attention-starved sales agents do?! It was a weird 30 seconds of contemplation. Then we realised we shouldn't worry. That won't stop them. Because of the implication. (Just kidding - love and godspeed to all the sweating salespeople out there).

Posting about a Christmas event in September is awful. Disgusting behaviour. But now it's October. So we can post about it and look down on Commerce Futures from our (tinsel-wrapped) ivory tower. Shame on CF. And shame on *you* if you haven't registered yet.

Can injecting humour boost B2B content marketing and branding? Despite audiences craving laughs and memorable ads, a mere 5% of B2B marketers tap into humour in B2B marketing. But the 5% that do? They’re something to look up to. Check out some examples of truly engaging B2B marketing from brands like Squarespace and Upwork, and pepper us with your thoughts and opinions on whether humour should be used in B2B marketing or not.

The 'project to product' conversation. A wee teaser for #NoRocketships issue 31. As our loose-lipped illustrious leader let slide last week (naughty, naughty), the next issue will feature the 'project to product' conversation. Context... A few weeks ago, our lovely customer group debated the challenges of the 'project to product' journey – where to start, and how to get buy-in. To explain where people *are* starting, we'll share a few queries from one member (anonymously - because we're protecting identities. Not because we're greedy and stealing glory. Promise): - How do you define a product and map product owners to products? - What size of team/squad is needed per product(s) - Does 'Product Owner' make more sense when you are selling an ecommerce product instead of selling items through an ecommerce channel? That's half the questions (there are more in the newsletter, so you had better sign up). Then we spiralled. As we descended into semantic madness, one question reared its problematic head, which we will ask you now: How do you get agile teams to ‘finish’?

Cheat retail by learning from the best. Customers, associates, and even the people trapped in the back rooms with the tech – the last Endless Aisle Live made it clear: people are what makes retail work. Endless Aisle Live London was one of the best atmospheres we've seen at an event like this in a long time. New York will be better. If you want to understand how the best retailers make parting with your hard-earned cash a genuine delight, this is the place to be. Register. Register now.

We're a British business. Saying anything nice about ourselves makes us squirm. But it's fine when someone else does it. So here's a little something nice that someone even nicer said about us. 'Cor, we're all warm and fuzzy inside. Thanks, Advanced Commerce!

You’ve seen all these brands scaling up right? Trying to wrap your head around how they’re doing it so quickly AND making it stick🤔 Wonder no more and join us on the 24th October to discuss all things growth and demand. Debate (over a mind-fuelling breakfast, on us) with already registered industry leaders such as Astrid & Miyu, Chilly's Bottles, Crew Clothing, Dr Martens, Joseph Joseph, Pangaia and more! Want to join in? Register your place using the link today: https://lnkd.in/eesiUYJD #hypergrowth #ecommerce #event #digital