Cafédirect Group

Ever wonder what it takes to bring you a truly fair cup of coffee? Triodos just shared the full story. Cafédirect’s work goes beyond Fairtrade labels. We’re committed to a Gold Standard, where farmers aren’t just suppliers - they’re shareholders, decision-makers, and partners shaping our business and the industry. From climate resilience to direct sales through the Farm Direct App, we’re rethinking coffee from the ground up. Triodos has been alongside us for 20 years, backing our mission with impact-driven finance. Together, we’re proving what happens when business and banking serve a greater purpose. Check out Triodos' piece on Cafédirect to learn how we’re driving change that's good for everyone involved: https://lnkd.in/eTcEm_C6 It's Coffee Done Right. Producers Direct Triodos Bank

Coffee. We all need the good stuff to get us through the day. The right decisions. The right ideas. The right pick-me-up. But farmers are quitting because they're paid wrong. When coffee's done right, you won't go without. Cafédirect. Coffee done right. What does coffee do for you?

It's a big week for us at HQ... After months of graft (and a lot of coffee, obviously), Grumpy Mule's brand-new look has officially landed in Waitrose. And trust us, it’s worth the wait. We’ve kept that bold, in-your-face flavour you love, and made it even easier to make café-quality brews at home. Whether you’re after a killer single origin or one of our punchy blends (coming soon), we’ve got a roast to suit every taste. The team couldn’t be more buzzing to see it on shelves – we’ve been long excited for this refresh since Grumpy Mule became part of the Cafédirect family last year. Same amazing coffee and now 100% Fairtrade. Well done team! So, next time you’re in Waitrose, keep an eye out for the Mule. You won’t regret it. Waitrose & Partners The Fairtrade Foundation

This is Silvia from Ejidos San Fernando coffee cooperative in Mexico. As it’s #InternationalCoffeeDay, Silvia shares her message on how we need to change the way coffee is bought and sold if we want to keep drinking the good stuff. Do coffee right. Drink Cafédirect.

Healthier soil. Healthier plants. Coffee that's here to stay. Try our Mayan Gold or Machu Picchu single origin coffees this #OrganicSeptember. Soil Association

We were recently invited by the Co-op to sit down with some of the biggest names in Fairtrade and sustainable food to tackle an issue that's not going away. That's how changes in the world are affecting our food systems, the people behind them, and our environment. Our Head of Purpose, Nick Martell-Bundock, joined a panel alongside: • Kerrina Thorogood, Partnership Director, Fairtrade Foundation • Alan Mahon, Founder, Brewgooder • Manal Ramadan White, Managing Director, Zaytoun Hosted by Emily Pearce from the Co-op, the conversation dug into what brands like ours are doing to invest in Fairtrade and climate-friendly programmes, and how this is driving real change for farming communities. 30 years on and Fairtrade matters more than ever. Let’s keep talking. #Sustainability #ClimateAction The Fairtrade Foundation

Grumpy Mule: New look, same kick-ass coffee Grumpy Mule’s back with a fresh new look, but it’s still the same kick-ass coffee you know and love. We’ve kept all the flavour, ditched the fuss, and made it easier than ever to enjoy our specialty brews. Our new packaging is bold, simple, and to the point. The mule is still front and centre, but now with clearer labels so you know exactly what you’re grabbing - whether it’s our Kick-Ass House Blend or single origin Colombia. No guessing, just great coffee made simple. We’re still roasting up in Yorkshire, with the same mule-like determination to make every cup stubbornly delicious. Great coffee doesn’t happen by accident - it takes hard work, precision, and a commitment to flavour. Grumpy Mule is now 100% Fairtrade, largely organic, and our packaging is now fully recyclable. Cafédirect Group has always led the way in putting farmers first, and Grumpy Mule is following right behind, making sure our coffee’s good for the world as well as your taste buds. Our 200g bags are available now at Waitrose and Ocado, with new look to come next month. And we’re just getting started - we’ve got plans to roll out to even more shelves soon. We’re also gaining ground in universities, cafés, hotels, and offices across the UK. “At Grumpy Mule, we’re not just making coffee - we’re making sure every cup is stubbornly perfect,” says John Steel, CEO of Cafédirect Group. New look, same kick-ass coffee. Simple. Get in touch if you want to find out more – info@cafedirect.co.uk #coffee #foodanddrink #specialitycoffee Waitrose & Partners Ocado Retail The Fairtrade Foundation Family (and friends) Branding

This #FairtradeFortnight is special – it's Fairtrade’s 30th anniversary. We were invited to join Waitrose & Partners's internal event that underlined why they’re such big supporters of Fairtrade. We shared Cafédirect's history – helping to launch the Fairtrade movement in the UK 30 years ago and contributing £17 million in Fairtrade Premiums since. Staff heard how coffee communities have used the extra Premium – from putting more money in farmers’ pockets to adapting for climate change. It’s about more than just paying Fairtrade prices – it’s about getting closer to our goal of paying a living income. We also announced the relaunch of our 100% Fairtrade Grumpy Mule coffee brand - hitting Waitrose shelves soon - which everyone got to enjoy. To round things off, we shared a pre-recorded Q&A with Silvia Herrera, one of our farmer partners, who spoke about the real difference Fairtrade has made in her community. Her cooperative supplies our Mayan Gold coffee, which everyone got to taste. A big thank you to Waitrose for having us – here’s to many more years of making a difference together. The Fairtrade Foundation Chloé R. Natalie Rockell Polly Astbury

It’s #FairtradeFortnight and to celebrate their 30 years we’ve done a special edition of our Building Better Business podcast - 'How is our food and drink changing?' Our CEO John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative. They talk about the future of our food, the role of Fairtrade, how ethical sourcing is shifting, and why a fair food system is the only way forward. Listen wherever you get your podcasts & our website: https://lnkd.in/eND5EKKW Hear how you can #BeTheChange Co-op The Fairtrade Foundation Bob Doherty University of York Emily Pearce Cathryn Higgs Laura Pearce

30 years ago, we were the first to bring Fairtrade roast & ground coffee to UK supermarkets - starting with Co-op. We’ve been Fairtrade pioneers from the start, and we’re still making a difference together today. Cafédirect has created £17 million in Fairtrade Premiums over that time. And Co-op remains at the forefront Fairtrade, making sure farmers get a fair deal. To celebrate 30 years of Fairtrade, we’re offering 20% off our Single Origin range in Co-op for the next 3 weeks. A little extra help to #BeTheChange and buy Fairtrade. The Fairtrade Foundation Fairtrade International Co-op Co-op Foundation Emily Pearce