Caretta Research

Our second big team announcement of the week, and another big name joining the Caretta Research team as we welcome Marija Masalskis to lead our ad tech and retail media research. Marija's been working behind the scenes for the past two months on ad tech research, and now it's official 🎉 Marija is one of the industry's leading ad tech experts with extensive experience in Europe and the U.S., working with analyst companies, trade organisations and a leading supply-side platform.

We're excited to welcome Dan Simmons to the Caretta Research team, in a new role of research director, leading our talented analyst team. We first worked with Dan back in 2007 on some of the earliest TV technology research, and there are few more knowledgeable and experienced broadcast and media technology analysts in the industry. Dan will be playing a very important role in the next chapter of our growth, and he'll be helping to launch some exciting new services in the coming months.

A little bit of our back story, and plans for the coming months.

Broadcast and media tech buyers overwhelmingly say that their biggest reasons for adopting AI tools are to tackle repetitive, routine work and to make workflows easier and faster. That's one of the many findings of the global industry research Caretta Research carried out in partnership with TVBEurope and TV Tech. Caretta Research co-founder Robert Ambrose will be presenting more of the findings in a webinar on November 26th, in partnership with Avid - and also featuring Seth Hallen, AI expert and president of the Hollywood Professional Association, along with Avid's Craig Wilson, TV Tech's Tom Butts, and hosted by TVB Europe's Jenny Priestley. Hope you can join us, more details and a registration link in the comments below.

🏅 Changes in the way sports content is produced, distributed, sold and consumed, were in focus at SVG Europe's FutureSPORT 2024 event at the All England Lawn Tennis Club (a.k.a. Wimbledon). In her keynote presentation, Caretta Research's Rebecca Jackson focused on three key trends impacting European sports broadcasting and production: ⚽ How the increase in online consumption of sport is introducing more opportunities for media tech vendors to sell a wider range of products directly to sports rights owners. 🎾 While the hype is focused on exciting, shiny, creative tools, the reality is that the technology categories being most frequently deployed either need to directly save money or make money through introducing new revenue streams. 🏉 How experimental trends like generative AI are finding their budgets where they introduce efficiencies, as opposed to where they offer creative replacement.

🎾 Anyone for tennis? We're heading to Wimbledon today for SVG Europe's FutureSPORT 2024 event. Caretta Research's Rebecca Jackson is delivering a keynote presentation, 'Trendspotting: Sports content in 2025 and beyond.' Based on our latest data about the sports rights and sports technology markets, Rebecca will be forecasting where European sports broadcasting and production will be in 12-18 months' time, highlighting current trends and the direction of travel, and highlighting what editorial, operations and technology teams need to be prepared for when it comes to sports media consumption and distribution. Look out for coverage of the key points of her presentation later.

Did you know Caretta Portal covers more than broadcast and media technology data? Portal subscribers can choose detailed data insights and market sizing on... 🎾 Sports tech and sports rights deals 🛒 Ad tech and retail media 🎤 Pro AV 📺 Global consumer media services including pay TV, streaming and ad revenues

In a tough market for broadcast and media technology, finding growth in 2025 is much easier with good market data at your fingertips. Many of our industry's biggest and best-known vendors use Caretta Portal for accurate market sizing data, mapping TAM/SAM/SOM, understanding their competitors' market shares, and pinpointing the most-addressable buyers. We think there's no better source of industry data: always up-to-date, and available in an easy-to-use platform that pays for itself. Our newest data also allows you to target a growing range of opportunities in adjacent markets, including pro AV, sports and ad tech. If you're planning for success in the year ahead, now is the time to become a data-driven business.

Women represent only 12% of CEOs in media technology vendor organisations – and only 68% of women with 10+ years' experience have a position of authority, compared with 85% of men. These are two of the stark findings of last year's research on diversity in our industry we conducted with Rise. 💵 But we also found that vendors which are more diverse report a higher revenue-per-employee than those who are less diverse. Has this situation changed in 2024? Help us find out by sparing 10 minutes to share your experiences in our new survey, and we'll be publishing the results in time for the Rise Awards in November. ✍️ Whatever your gender and identity, please take part here: https://lnkd.in/e3g2wKAw

There's more to #streaming than large-scale online video platforms. Our new research with Livepeer Studio explores how interactive live streaming (ILS) can enable a new generation of content creators to reach an audience through live, low-latency video with interactivity and monetisation built in. ILS is opening up streaming to creators, churches, sports clubs and gamers at much lower cost. The graphic below from our new report shows examples of how interactivity and monetisation can be tightly integrated and synchronised with live streams to create more engaging content and revenue streams beyond traditional ads and subs. Grab your copy on the Caretta Research downloads page, link is in the comments.