Catalyst

Catalyst

Advertising Services

London, England 652 followers

The Catalyst For D2C Growth 🏴☠️ Profitably scaling your performance marketing spend from 6 to 7 figures.

About us

The Catalyst For D2C Growth 🚀 We scale brands, profitably. ✖️Performance marketing taken to the next level. Bolstered by trend-hopping creative & data-led growth. Everything you need. 🏴☠️ Over $200 million spent developing the perfect fully segmented acquisition funnel for DTC. Meta, TikTok, Google. We've optimised for the best omnichannel build to ensure peak, multi-touchpoint, performance.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2023
Specialties
paid social, meta, tiktok, google, data, klaviyo, performance marketing, and digital channels

Locations

Employees at Catalyst

Updates

  • Catalyst reposted this

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    What Are The Best Six Metrics For Analysing Creative? 🤔   It’s understandable to say that analysing data can be difficult when not streamlined correctly. That’s why I’ve created my top six metrics to look out for when it comes to performance for Meta. 1. Hold Rate 2. Hook Rate 3. CTR 4. CVR 5. Spend 6. ROAS (& CPA!) If you’re struggling to scale spend and maintain ROAS or CPA at the same time, drop me a line and we can go into more detail! Catalyst 🚀 #performancemarketing #meta #dtc #scale #catalystgrowth

  • Catalyst reposted this

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    In Need of UGC Creators? 🏴☠️ We have tried and tested creators from all around the world to create a comprehensive list of some of our most outstanding talent. Gassed to be sharing it across on my platform for anyone who is looking to scale their DTC brands. Want in? Watch the full video which explains how to get access. Catalyst 🚀 #dtc #ugc #ugccreators #catalystgrowth #creativemarketing 

  • View organization page for Catalyst, graphic

    652 followers

    This Ad Has Been Taking Over The Internet 🚨 As time passes, we are seeing more ads on TikTok and Instagram that takes accidents in real time that transitions into a business pitch for consumers to watch. The shock value from the transition creates hysterical meme culture, resonating with young people who have grown up using memes. Most of these advertisements have come from smaller businesses, but could the giants learn from this de-tour in advertising? #dtc #performancemarketing #catalystgrowth #tiktok

  • View organization page for Catalyst, graphic

    652 followers

    Creative should always lead with the intention of relatability. With a human-first approach, this gives people the ability to connect first, as content — regardless of if its an ad or not — should feel intentional. Check our video out for examples! 🚀

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    If you're still not running UGC ads, this is for you. 🙋♂️ When we're brought in to turn around meta growth for a DTC brand the biggest bottleneck is always the willingness of the internal team to test creative that's native to the platform. You'd be surprised how many brands still push back against best practice UGC creative. To any brands out there still considering whether or not to take the 'brand capital' risk and run UGC ads, this is your sign to bite the bullet and do it. We've tested it for dozens and dozens of brands and spent over $200mil across meta; UGC works and its fastest way you can drive growth. Why? Branded/aesthetic content is too produced, it's jarring for a user who's scrolling through raw content to see something polished amongst it all. Some of the best ads i’ve seen are made by those at home, who understand what it’s like to be a viewer - the ones that are led by them first. It may be a simple concept, but it’s an important reminder. 🏴☠️ Catalyst 🚀   #dtc #ugc #meta #performancemarketing #catalystgrowth

  • View organization page for Catalyst, graphic

    652 followers

    🛋️💤.

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    How we ideate winning ad concepts 👇 Working with Aysen MillerLaura Dowsett and Lauren A. Hannifan, we took our most successful concepts and hooks and combined it with high spend ads from outside our space. This has: - Reduced CAC ✅ - Increased CTR 💪 - Increased ROAS ✨ The best way to increase the chance of producing winning ads is to optimise and iterate on what works within your account and what's working for others! Catalyst 🚀

  • View organization page for Catalyst, graphic

    652 followers

    Very excited to showcase our founder Tobias Green at the 'Marketing in 2024' Panel facilitated by Growth & Company x Redrice Ventures. With AI continuing to evolve and the DTC space continuing to expand, we have a-lot to say and witness on the future for marketing and technology. Stay tuned for more! #DTC #AI #performancemarketing #catalystgrowth 🏴☠️

  • Catalyst reposted this

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    Scaling up for another round of the weekly wins! 🏴☠️ Here is a rundown of our successes over the last 7 days: - Finessed Structural Segmentation, leading to a 40% increase in ROAS. 🚀 - Increased ad spend by 50% and ROAS by 3.6%, with a 60% increase in revenue. 📈 - Maintained ad spend whilst increasing ROAS by 56% ✨ - Scaled ad spend, with an increase in ROAS by 50% and a 426% in revenue. 🚨 Drop me a message if you wanna get in touch! Catalyst 🚀   #DTC #performancemarketing #creative #catalystgrowth

  • Catalyst reposted this

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    February may of been busy but we back! Here with another hit for the weekly wins. 🏴☠️ - Scaled USA revenue by 1000% YOY whilst increasing ROAS by 27% 🚨 - Scaled Ad spend by 86% whilst increasing ROAS by 8% ✨ - Scaled Spend by 65% whilst increasing spend by 40% 📈 - UGC saw CTR% 2x and 65% reduction in CAC ⭐️ If you want to get access to creators like Elle-marie, comment ‘Catalyst’ below and I’ll ping you! Catalyst 🚀 #performancemarketing #ugc #digitalmarketing #catalystgrowth

  • Catalyst reposted this

    View profile for Tobias Green, graphic

    🚀 $250+ Million Spent On Scaling DTC Through Performance Marketing

    Creating fake 'vitality' 🏴☠️ We spend a lot of time analysing what big spenders in the DTC space are doing with their UGC. Something I've noticed popping up recently are hooks like "I've been seeing this ad everywhere" or "these guys are going viral on TikTok so I had to..." So we've been giving it a try. One of our winners has now had £52k spend on that single ad. Do people like products more when they sound like a recommendation rather than a hard sell? If you want to get access to creators like Michelle, comment ‘Catalyst’ below and I’ll ping you! Catalyst #ugc #performancemarketing #creative #catalystgrowth

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