Citybrand

On Wednesday, we had an incredible JD Sports Fashion & Newcastle United Football Club meet-and-greet event held at the JD store Metro Centre in Newcastle! ⚫⚪ RWD Agency was thrilled to again partner with the JD Sports Fashion to bring Newcastle United fans an immersive and unforgettable experience. We rolled out our brand-new meet-and-greet setup, and the feedback was fantastic! lots of great comments on how professional and polished everything looked! From staffing, security and infrastructure, we handled the full 360 plan, making sure the event went smoothly from start to finish. Big thanks to JD Sports Fashion for trusting us once again with this experience. Already looking forward to the next one! 🦾 #EventSuccess #NewcastleUnited #TeamJD #RWDAgency #FanExperience

Full on festival season is almost upon us, the first few have taken place and in the next couple of weeks we'll be full steam ahead. Here at The Park we've already completed our first festival activation of the year when we worked with the team at ASICS helping them bring the brand to life at Frasers Fest. We allowed attendees to test drive the range of ASICS running shoes including the new NOVABLAST, helping them move from average to energised which is always good at a festival. We also created a number of unique, hands on challenges including a bespoke maze, allowing people to learn more about the great technology contained within the ASICS running shoe range. #BrandProof

RWD Agency had the honor of collaborating with Rap Snacks Inc. to launch them in the UK market, working alongside our partners at itsatHome led by the remarkable JASON BLACK . Together, we aimed to create a comprehensive 360-degree campaign, including a B2B launch event and PR initiatives, with Master P as a key ambassador. We also had the pleasure of working closely with James Lindsay , the owner and founder of Rap Snacks, Inc. His own phenomenal journey as an entrepreneur added another layer of influence and inspiration to the campaign. For the B2B launch event, we chose the UK Distribution Warehouse as our venue. In terms of PR, we strategically distributed seeding boxes to influential figures in music, art, TV, and film, securing coverage on BBC1xtra and in Wonderland magazine. The event was a great success, generating remarkable results. An independent PR firm calculated an ROI of +87%, highlighting the value we added compared to our PR budget. This success was due to leveraging RWD AGENCY x itsatHome extensive network and strong position within the cultural sector. Another amazing team effort 👏