Clever Marketing

What is GEO? Generative Engine Optimisation is an evolution of SEO for AI generated results. Let's dive in and take a look... https://lnkd.in/ek8kThzH

There's a lot of talk about SEO out there, but what are the important things about this discipline that business and website owners need to know? https://lnkd.in/eESG68ZM

You've probably all seen the Google "AI Overviews" at the top of the search results pages recently, but how have they affected organic search and what can we do to maintain visibility for your brand, your website, and keep driving results and conversions? https://lnkd.in/eCwWm3py

One thing our clients ask a lot these days is this: "Is it OK to use AI-generated content" in their website, content, and digital marketing strategy. The answer is yes, but it's an answer full of nuance... https://lnkd.in/eKrhvq8Y

The public spat that's quickly escalated between WordPress CEO Matt Mullenweg and hosts WP Engine is concerning for us as a digital agency. If you need to migrate your WordPress website from WP Engine to our hosting, then do let us know... https://lnkd.in/eRQbyjqE

In just a few days' time Google will be switching off their Universal Analytics (UA). So if you open up your old Google Analytics dashboard and see nothing or, until then, an ominous countdown... that’s because you’re using the wrong tool! Hopefully, you set up the new Google Analytics 4 (GA4) didn’t you? Yes, we know it’s a very different tool; Universal Analytics is a legacy web analytics platform and we’ve all become used to its familiar layout, tools, and reports. But GA4 is a modern measuring tool, with an event-based engine allowing you to measure every interaction with your website or app. But never fear, Clever Marketing’s here... If you catch us before Monday, the 1st of July, we may be able to help you migrate from UA to GA4. If not, then we can still help you set up GA4 for your company website. https://lnkd.in/eMHapwew

Yesterday afternoon Managing Director Brian Woodcock took the Clever Marketing team to Topgolf in Addlestone⛳ It was a great afternoon out, the team had fun as always, and it was actually nice to get out from behind our desks for a change! Big thanks to all the Topgolf staff who made it such a great outing. Have a great weekend everyone, whatever you're doing. #DigitalMarketing #TeamWork

Well that was an epic Google I/O 2024 developer conference! A quick rundown from us on the search side of things... https://lnkd.in/eMVmYbWk

With every digital marketing campaign, we drive enquiries and leads to your business. However, we’ve seen some companies struggle with converting these leads, from missing calls and emails to a lack of record-keeping. This is where Clever Marketing brings crucial added value – we work closely with you to analyse your business processes and improve your methodologies so now you can document and convert every lead. Let’s have a look and see what we can do for you.. https://lnkd.in/eNRRaiH4

BREAKING NEWS: Clever Marketing throws caution (and humans) to the wind, becoming the world’s first 100% AI-powered digital marketing agency! That’s right, folks; forget coffee-fuelled brainstorming sessions and late-night design tweaks. We’ve traded in our keyboards for complex algorithms and our desks for server racks as the whole Clever Marketing team is completely replaced by bots. What does this mean for you? Read on... https://lnkd.in/eQyS3EYa