Carlsberg Marston's Brewing Company

We are proud to announce the formation of Carlsberg Britvic, following the legal completion of the acquisition of Britvic plc by Carlsberg Group. With this landmark moment, Carlsberg Marston’s Brewing Company (CMBC) and Britvic will come together to form Carlsberg Britvic in the UK, a unique and exciting new company as part of Carlsberg Group, which unites the values, brands and operations of both businesses across soft drinks, beer and cider. As we begin this transition, Carlsberg Britvic will continue to work closely with customers to ensure they receive the same excellent standard of service. We are now beginning our integration as we combine our presence in the UK, including our online platforms across our websites and social media. This is a historic occasion, both for our UK business and for Carlsberg Group globally, and we want to thank everyone who has played a part in making this possible. To our customers, our partners, and to our people – welcome, from Carlsberg Britvic. For more information, please read the press release on the Carlsberg Group website here: https://lnkd.in/d57SJNtg

We’re thrilled to announce Brooklyn Brewery is expanding the core range to capture key segments in craft beer. Craft beer is evolving, and we’re leading the charge with our newest line-up of game-changing brews including Pulp Art and Bodega Run. Just as the Pop Art movement created vibrantly big and bold art for everyone to enjoy, Brooklyn’s Pulp Art is a hazy IPA for the masses. A delicious blur between beer and art, it’s the modern classic that puts tropical juicy refreshment on repeat. True to its namesake, Bodega Run has everything you need with a harmonious fusion of flavours, a medley of citrus, floral & woody notes. Inspired by the incredible bounty and boundless warmth of go-to neighbourhood spots in Brooklyn, USA, we created this beer to celebrate the bodega communities close to our own hearts. Stay tuned for even more news on our limited release range next week.

Brooklyn Brewery: Kojey's Block Party has been chosen for the Campaign UK Media Awards 2025 Shortlist 🏆 Working with iProspect and Channel 4, Brooklyn Brewery brought British hip-hop artist Kojey Radical to the brand's birthplace in Brooklyn, New York City to explore what makes Brooklyn's block party so iconic, and to bring it to life with a London block party all his own. The series showcased the vibrant heritage, diversity, and community spirit in Brooklyn. Our multi-channel campaign reached 15.9 million people, not only driving awareness of our brand, but also connecting with audiences to showcase the culture and story that makes Brooklyn Brewery so unique. It's been a brilliant campaign, and we can't wait for the awards in April!

1664 Blanc took centre stage over the weekend as principal partner of London Fashion Week 🧥🍺💙 With a strong presence at key events in London, 1664 Blanc has been pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. We were proud to be joined by Sadiq Khan, Mayor of London, to open the 1664 Blanc pop-up shop on Regent Street in the heart of central London to help celebrate the occasion. We've also launched an exciting new media campaign, now rolling out across the country, appearing in key cities such as Manchester, Edinburgh, Birmingham, and Bristol, exclusively through high-impact digital six-sheet placements. 1664 Blanc is pushing the boundaries of what beer can do, and challenging convention by merging the worlds of beer and fashion, with new visuals that show the striking 1664 Blanc bottle transformed into fashion-inspired visuals, from a designer puffer jacket to an explosion of makeup powder — each reinforcing 1664 Blanc’s place in the premium lifestyle space.

We're driving change through regenerative agriculture 🚜 🌾 🍺   The UK plays a significant role in Carlsberg Group’s commitment to regenerative agriculture, and we're proud to celebrate the release of the Sowing Change report.   Setting out six actionable recommendations for the EU to help transform European agriculture, the Sowing Change report was created by Carlsberg Group in partnership with Boston Consulting Group and One Planet Business for Biodiversity.   Working collaboratively with farmers is crucial when it comes to ensuring the high quality and sustainability of ingredients used in beer production. It’s also vital for both businesses and governments to support farmers in this transition and build resilience in our food system.   This year, Carlsberg Britvic is working with farmers across the UK, from the West Midlands to Merseyside, to drive forward this agenda in line with the recommendations in the Sowing Change report.   Click the link in the comments to read the full report👇   #SowingChange #RegenerativeAgriculture #TowardsZEROandBeyond #sustainability

1664 Blanc returns to London Fashion Week as principal partner for a second year 💙 Building on the fantastic success of last year, this partnership brings together the elegance and sophistication of 1664 Blanc with the creativity and innovation of one of the world’s most prestigious fashion events. As part of this collaboration, 1664 Blanc will be supporting the British Fashion Council’s The Shop at London Fashion Week, an archive and discovery space open for a limited time only starting this weekend from Saturday 22nd to Monday 24th February at 245 Regent Street. Featuring an exclusive archive collection from some of LFW’s most iconic names, customers can enjoy a complimentary 1664 Blanc at their bespoke bar as well as sign up for a chance to join a number of exclusive events including panel discussion, sustainability workshops and customisation stations. Follow 1664 Blanc on social to learn the latest: @1664ukblanc. Cheers to a stylish partnership! 🥂

Hoppy Valentine's Day! 💘 🍺 Our Hobgoblin brand has been helping people send a cheeky message to the very special goblin in their life, with these limited edition Valentine's cards. Over the past two weeks, shoppers in ASDA who bought one of our excellent Hobgoblin Session IPA four-packs could also pick up a special Hobgoblin Valentine's card with some tongue-in-cheek, not-so-romantic messages. However you're spending Valentine's, and whoever you're spending it with, leave a little room in your heart (and your fridge) for Hobgoblin!

We are thrilled to announce that we have been recognized with a Gold Award from GroceryAid! 🏅 This award is a testament to the dedication and hard work of our teams throughout 2024 to make a difference. Whether by raising awareness, fundraising or volunteering, they have helped GroceryAid to continue providing important support to people working in the grocery sector. A huge congratulations to everyone involved for the incredible effort over last year. We are proud to be part of such a supportive community, and your commitment and passion have made a significant impact. If you work in our industry and need support, you can reach GroceryAid on their helpline at 08088 021 122, available 24/7. Let's continue to make a difference and support those in need and their families through challenging times. #GroceryAid

Bigger. Better. Burger 🍔 🍺 The National Burger Awards are back for 2025 tonight, with Brooklyn Brewery as the headline sponsor for the third year running. Bringing together passionate chefs to compete for the best burger creation in the UK, it's an amazing opportunity for the most enthusiastic outlets to celebrate and enjoy all things bun, burger & beer. Best of luck to tonight's finalists, we're sure everyone is in for a delicious night!

As we approach Day 20 as Carlsberg Britvic, it’s incredible just how much we’ve achieved in the 3 weeks since our launch!     In these early stages, Carlsberg Britvic has continued just as we started – with limitless enthusiasm, ambition, and drive. From all our people, there’s amazing openness as we meet new colleagues and learn from each other, as we begin the steady process of integrating our operations across the UK.     We’re delighted to have captured so many great moments from Day One in this great video. It was a history-making moment for Carlsberg Britvic, and for Carlsberg Group, and one that we will always look back on fondly in the many years to come.    We’re so excited to share this journey with all of you. Let us know what you feel in the comments!    #CarlsbergBritvic