Tune in to the latest episode of the Asia Tech Podcast where our very own Rob Bradley sits down with Michael Waitze to discuss everything from the evolution of the media industry and current advertising trends to how CNN leverages adtech to enhance digital partnerships. Rob also shares his opinions on how AI and technology are shaping the future of advertising. Listen now 👉 https://lnkd.in/ePK4Z5BT
"Of course, there will be some other disruption. I'm sure there will be some negative parts of some of this rise of AI. But, you know, at least by understanding it, at least by trying to make it, trying to use it, be at the forefront of it, you give yourself a better chance of winning, that's for sure, rather than fighting it and being slow." - Rob Bradley The media industry has undergone significant transformation over the years, driven by relentless technological innovation. From the early days of cable TV to the advent of programmatic advertising, technology has reshaped how content is consumed and how businesses operate. In this episode of the Asia Tech Podcast featuring Rob Bradley, Senior Vice President of Digital Revenue Strategy and Operations at CNN International Commercial, we delved into the ever-evolving role of technology in the media industry. Rob discussed how the industry has always been driven by technological innovation, from the early days of cable TV to the current landscape dominated by data and programmatic advertising. He emphasized that while automation has streamlined processes and increased efficiency, the human element of creativity and storytelling remains vital. #technology #innovation #adtech #mediatech #artificialintelligence #storytelling #humancreativity Serena Kwan FleishmanHillard Aleksandra Tyrol Bipasha Bhattacharya Jessica Lee Listen to the full, amazing episode here: https://lnkd.in/gztZXA3w