Cognito

COP29 in Baku – the “Finance COP” – is less than two weeks away. Our Countdown to COP newsletter is here to help you get prepared. The weekly bulletin will keep you informed of event updates and media analysis, whether you’re on the ground or crafting your comms strategy from afar. Make sure you’re on the mailing list by emailing sustainability@cognitomedia.com

That’s a wrap on this year’s Money20/20 USA. From the launch of the event’s Fintech awards to Gary Gensler’s onstage grilling, relive the show through a few of Sam Barber’s standout moments: 📌The Consumer Financial Protection Bureau's Rohit Chopra and Alex Johnson’s discussion on 1033 “open banking” rule’s unpopularity with large financial institutions 📌 Lynn Martin’s (NYSE)defense of the public markets over private markets: “The deepest, most transparent, most liquid capital market is the US public market.” 📌 IBM’s Gary Cohn and Trinity Chavez’s discussion on the US election’s impact on the business environment Feel free to reach out to Sam directly for the rest of his learnings from the week.

We rarely get a chance to take a step back and reflect on the ‘why’. Five years ago, we asked Yvonne Maher what she saw as the principles of good communications. Now – as part of a special issue of our Cognition newsletter – we had her revisit the piece. Her conclusion: despite massive changes to how and where we work, the fundamentals are still the same. This means good communications can be practiced in all seasons. https://bit.ly/4fHP4S7 What do you think has changed about communications in the last five years?

Marketers are rarely CEOs or on the board, but they set the tone for brands. Last week, Cognito’s Harry Sheward joined a panel at The Gramercy Institute's Gramercy Forum in London for a discussion on branding in financial services. Frequently companies in finance have similar products at some similar price points. A brand is the way they can truly stand out – and it’s something we at Cognito do for our clients across financial services. Huge thanks to The Gramercy Institute for putting on another great forum and panellists Alanna Nensel of Janus Henderson Investors and Anji Kang-Stewart of Man Group for your insights!

We’re just two days away from Money20/20 USA! Our own Sam Barber will be on the ground. He’s looking to see old faces and make new connections. If you’ve got a question about financial comms or want his thoughts on the future of finance, drop a message below or DM Sam to meet up!

We’ve been shortlisted for the ‘Agency of the Year’ category at this year’s Communicate magazine Corporate & Financial Awards! We’re proud to be named as an agency that stands out in creating and supporting impactful corporate communications campaigns. We can’t wait to celebrate with our team at the ceremony on 12th November. Find out more about the awards here: https://bit.ly/3NxQi63

GlobalCapital's U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. Olly discusses his career journey from covering Latin American bonds to the U.S. ABS market. He shares how to work with sources and the balance between on the record and on background when covering the capital markets. Listen here: https://bit.ly/3UmLiFj

Money 20/20 USA is around the corner and once again, Sam Barber will be there, representing Cognito! Our top tip from several years of Money20/20 attendance – don’t just stick to the agenda! Some of the strongest and most surprising professional connections happen outside of the conference hall. If you’re looking for the perfect spot for networking, eating or drinking, we’ve got you covered. Check out our map of suggested Vegas locations. https://bit.ly/4e1fYml Don’t forget to let us know if you’ll be on-site – we’d love to meet up!

For Jon Schubin, “2015 was the year of texting relationships with clients.” It’s been almost 10 years and professional communications now include WhatsApp groups, emoji reactions, Slack and GIFs to varying degrees. We asked Jon to revisit his original 2015 piece – and his position in 2024 is that the quality of ideas and counsel will always outweigh the medium used to convey them. https://bit.ly/48hQ4K2 If you were asked to revisit an old article or essay, what would you choose? And would your conclusions be the same?

Sibos is one week away! This week, we explore and bring in the discussion on the role and extraordinary development of China in #FinTech, from regulation to the market dynamics. There are definitely lessons to be learned from those who have cracked China's billlion-consumer market. Read more about the journey of #innovation in the Middle Kingdom here: https://bit.ly/4h6TTWi