Coleman Parkes

Q&A #36 explores how to effectively evaluate the impact of your marketing campaigns using market research. Learn how campaign trackers can monitor key metrics throughout the campaign's lifecycle, from brand awareness to purchase intent. We'll discuss how to establish baselines, conduct mid-campaign check-ins, and perform post-campaign evaluations to ensure your marketing efforts align with your business goals. Join us as we explore various strategies like using survey trackers for ongoing validation and real-time adjustments to optimise your campaigns.

Q&A #35 explores how to present trustworthy research data to enhance your PR and thought leadership campaigns. Learn how to validate your findings with in-depth interviews, case studies, and reputable secondary sources. Discover the importance of clear methodology, precise language, and accurate visuals to ensure your research is credible and compelling. Join us as we discuss strategies for maintaining up-to-date and validated research that stands up to scrutiny from the press and effectively supports your market research initiatives.

Q&A #33 explores the essential role of timely research in enhancing PR campaigns. We will discuss how monitoring industry trends, collaborating with experts, using real-time data tools and pulse surveys, are pivotal strategies to ensure your findings not only capture media attention but also resonate deeply with your audience. These approaches enhance the relevance and impact of your content, positioning your organisation as a thought leader in your industry. Follow Coleman Parkes for insights into effective market research strategy.

Q&A #33 explores the essential role of timely research in enhancing PR campaigns. We will discuss how monitoring industry trends, collaborating with experts, using real-time data tools and pulse surveys, are pivotal strategies to ensure your findings not only capture media attention but also resonate deeply with your audience. These approaches enhance the relevance and impact of your content, positioning your organisation as a thought leader in your industry. Follow Coleman Parkes for insights into effective market research strategy.

Q&A #31 highlights the power of case studies in a B2B context. Case studies are an ideal way to showcase the real-world applications of your research findings. By incorporating them into marketing, sales, and thought leadership initiatives, you demonstrate how your insights can drive business success. Join us as we discuss how to effectively use case studies to illustrate the tangible impact of your work and enhance your credibility in your market.

Q&A #30 focuses on turning your survey data into newsworthy stories. Even the most important findings need a compelling press release to highlight their relevance to the current news cycle. How do you craft a press release that not only informs but also engages? We'll share tips on how to effectively convert your research into a PR effort that catches the attention of the media and resonates with the public. Join us in this week's Q&A as we explore strategies to ensure your data doesn't just get noticed, but makes headlines.

Q&A #29 explores how data visualisation can amplify the impact of thought leadership and PR campaigns. By transforming complex data into clear, engaging visuals, organisations can make their research findings more accessible and compelling. Why is data visualisation so powerful? It not only simplifies complex information but also enhances storytelling, helping audiences grasp intricate insights quickly. Join us as we share useful tips and our own experiences in creating inspiring visualisations that engage and inform.

Q&A #28 addresses a critical question: What impact does thought leadership really have on your bottom line? In this session, we explore the ROI likely to be seen from thought leadership and PR campaigns. An essential tool in this analysis is regression analysis. By analysing historical data and incorporating various variables, you can develop sophisticated predictions about the potential outcomes of your campaign. Join us as we guide you through understanding and maximising the return on your strategic communications efforts. #thoughtleadership #campaignmeasurement #PR

[GENAI NA CHINA ?] Enquanto a corrida pela #inteligênciaartificial gerativa (#GenAI) remonta ao lançamento do ChatGPT há dois anos pela OpenAI, uma pesquisa descobriu que a China lidera o mundo todo em termos de uso (!!!). Um estudo com 1.600 tomadores de decisão de várias indústrias globais, encomendado pela SAS e conduzido pela Coleman Parkes Research Ltd, descobriu que: - 83% dos entrevistados na China usam GenAI; - no Reino Unido, 70% dos entrevistados empregam GenAI; - enquanto os EUA estão em terceiro lugar com uma taxa de adoção de 65%; - seguidos pela Austrália com 63%. Dos 17 países na pesquisa, a média global é de 54%. Stephen Saw, diretor administrativo da Coleman Parkes, afirmou que as taxas de adoção da #China não "necessariamente equivalem a uma implementação eficaz ou melhores retornos". Ele observou que os EUA "avançam na corrida com 24% das organizações tendo implementado totalmente GenAI, comparado a 19% na China". O Reino Unido é o terceiro em implementação com 11%. Por setor, as empresas de telecomunicações (70%) alcançaram um estágio mais avançado no uso de GenAI, seguidas por varejo (66%), seguros (60%), bancos (60%) e ciências da vida (58%). Entre as indústrias que indicam que já usam GenAI diariamente até certo ponto, as telecomunicações estão em primeiro lugar com 29%, seguidas por varejo (27%) e bancos: https://lnkd.in/d4EMbZWe

Our recent collaboration with SAS on GenAI adoption is making waves globally and is this weeks talking point in CNBC International news. Great to see J.P. Morgan weigh in on the debate " you should never write off China when it comes to AI" and our very own MD Stephen Saw 'While China may lead in GenAI adoption rates, higher adoption doesn't necessarily equate to effective implementation or better returns.” https://lnkd.in/gM2V8tr2?