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In recent years, Google Analytics has come under scrutiny for its compliance (or possible non-compliance) with GDPR 👩⚖️ From data transfers to the US to getting clear user consent, there are some serious challenges to tackle. Germany, France, and the Netherlands have already made some big statements on their opinions of GA4's data privacy processes. Non-compliance can mean hefty fines and a hit to your reputation. Stay informed and keep your data practices in check! Check out the full article for more insights 📊🔍 ⬇ https://lnkd.in/eiaJkcZM #GoogleAnalytics #GA4 #GoogleAnalytics4 #GDPR #DataPrivacy

If you've been paying attention, you may have noticed we have recently revamped our website 👀 Built with Adobe Edge Delivery Services at its core, we were able to achieve a perfect Lighthouse score of 100 across the board! 🤯 Szymon Sznajder has written all about it in our latest blog 📖 ⬇ https://lnkd.in/e3FWNqNz #EDS #EdgeDeliveryServices #Digital #CMS #Transformation #Adobe #AEM

Adobe Customer Journey Analytics is a game-changer 🏆 CJA empowers businesses to integrate and analyse data across all touchpoints, providing a comprehensive view of the customer journey, whether that be online, in-store or even through contact centre channels. Whether it’s online or offline channels, CJA, powered by the Adobe Experience Platform, stitches together disparate data sets, offering a unified customer profile. The result? Actionable insights that help remove pain points and deliver moments that truly matter. With real-time data collection and AI-driven insights, CJA offers a seamless way to collect, visualise and activate customer data. It’s not just about having data; it’s about making it work for you, transforming every interaction into a personalised experience. Have you been considering upgrading from Adobe Analytics to Customer Journey Analytics? Let us know your thoughts in the comments! 💬 #CJA #Adobe #AdobeAnalytics #CustomerJourneyAnalytics #CustomerData #DigitalData

Embark on your journey to mastering Customer Data Platforms (CDPs) with our comprehensive introductory webinar by Nick Takashima 📹 We cover the fundamentals of CDPs, including what they are, how they function, and the transformative impact they can have on your business 📈 Access the on-demand webinar here: https://lnkd.in/eZdKNRTR #CDP #CustomerDataPlatforms #Data #DigitalData

Data clean rooms? Say goodbye to messy data! 👋 In the dynamic landscape of data privacy and digital marketing, staying ahead of the curve is crucial for businesses aiming to thrive 🏃♀️ Data clean rooms are emerging as a revolutionary solution, promising enhanced data collaboration while maintaining privacy compliance. But are they truly the next big thing, or just another hype cycle? 🤔 Explore the concept of data clean rooms, their potential benefits, challenges, and real-world applications. Discover how these secure environments can transform your data strategy and help you navigate the complexities of modern data privacy regulations. 📖 Read Here: https://lnkd.in/eSbFzqEf #DataPrivacy #DigitalMarketing #DataCleanRooms #Innovation #DataStrategy #PrivacyCompliance

Transform Your Website with AEM Dynamic Media 🎨 Are your website's visuals letting you down? Discover how AEM Dynamic Media can transform your site with powerful colour correction and image optimisation techniques. From creating stunning, standardised images to maximising the value of your existing licence, our latest blog covers it all. Click the link below to learn more and see the impact Dynamic Media can have on your site! 👉 https://lnkd.in/eJNeVC8C #AEM #DynamicMedia #WebDesign #ColourManagement #ImageOptimisation #DigitalTransformation

A CDP can revolutionise the way you use your customer data 🧐 We believe there are four key capabilities that make a CDP a must-have for any organisation. What are they? Take a look below ⬇️ A CDP can serve your business in so many ways, you just need to unlock the door 🔐 #cdp #customerdataplatform #customerdata #marketing #digitalmarketing

Our webinar in collaboration with Aston Martin Lagonda Ltd, which outlines how you can transform your CDP strategy from concept to reality, is now available to watch on demand! 📺   Learn how to design a robust CDP framework and roadmap that sets you up for implementation in just 6 weeks, ensuring rapid time-to-value for your future projects. Unlock your Data Cloud success! 🔐 What You’ll Learn: 1️⃣ Dissecting User Journeys 2️⃣ Data Resolution Mapping 3️⃣ Use Case Validation Framework Discover how data-driven strategies have revolutionised Aston Martin's customer experience. Click here to watch now: https://lnkd.in/dAwQbjW7

💡 In the ever-evolving realm of digital marketing and product optimisation, maintaining a competitive edge is imperative for businesses to flourish 💡 A/B testing, sometimes referred to as split testing, has developed into a vital methodology that enables organisations to make informed decisions, refine user experiences, and enhance overall business performance. In our latest article, we give you a crash course in A/B testing, exploring its definition, methodologies, and the impact it can have on business outcomes. 📖 Read Here: https://lnkd.in/dHpPVaWt #CRO #ABTesting #Digital #Data #Optimisation #AdobeTarget

💡 Data Clean Rooms: The Next Big Thing or Just Another Hype Cycle? 💡 In today’s data-driven world, privacy and security are paramount. Our latest blog post delves into the concept of Data Clean Rooms, examining whether they are a revolutionary tool for data collaboration or merely a passing trend. 🔍 Discover how Data Clean Rooms can assist businesses in navigating the complexities of data privacy while unlocking valuable insights. Are they the future of data management, or should we approach with caution? Let us know what you think in the comments ⬇ Read the full article here: https://lnkd.in/e2XUcAtU #DataPrivacy #DataSecurity #DataManagement #Innovation #TechTrends #DigitalData #DataCleanRooms #DCR #Data #CustomerData