Consulting by Kantar

Thanks to all our followers who have supported our content and engaged with us here. We are consolidating our LinkedIn Accounts on the 28th of February 2025, and to ensure that you get all of the best insights and data in one place, this account will be merging with our main Kantar Global LinkedIn account. To make sure that you don't lose access to our insights, please follow our main account here 👉 Kantar 👈

J. Walker Smith and I discuss the evolution of Private Label to Store Brands with growth considerations for CPGs. https://loom.ly/hCrhOzQ Private Label – Traditionally, private label products were third-party manufactured goods sold under a retailer’s brand, positioned as lower-cost alternatives to national brands with little differentiation beyond price. Store Brands – Today, store brands go beyond cost savings, competing directly with national brands through innovation, premium ingredients, retail media advantages, deep data assets, and modern brand management. Retailers now build distinct brand identities, brand equity, superior packaging, and potent loyalty programs, and drive billion-dollar sales, outperforming national competitors in key categories. #storebrands #fmcg #brands #retail

Costco Wholesale maintains its composure during turbulent times while preparing for the future. What should you plan for in the second half of the year? Find out at our upcoming Costco Event on April 2-3, where our subject-matter experts will analyze the major strategic shifts and white-space opportunities that will shape your relationship with Costco in 2025. ✅ Gain a clear understanding of Costco’s strategic shifts in 2024 and how they should shape your planning  ✅ Hear an in-depth view of Costco members and a playbook on how to connect across segments  ✅ Get a firm grasp of what to expect and how to navigate conversations with an ever-stronger Costco in 2025 Reserve your seat: https://loom.ly/ToSa3DM #Costco #Retail #ShoppingBehavior Gina Logan Julie Craig Karen Kelso Marie Humbert David Marcotte Amarinder (Amar) Singh

The shift towards healthier, non-alcoholic beverage categories presents a valuable opportunity for brands to align with evolving consumer preferences. 🥂 Join The Food Institute and Kantar on April 8 at 2 PM ET for an exclusive webinar exploring the trends, innovations, and market shifts driving this explosive growth. Hear from experts Brian Choi, CFA, CEO of The Food Institute, Barry Thomas, Senior Global Thought Leader at Kantar, and Gina Logan, Principal Analyst at Kantar, as they showcase exclusive research on consumer adoption, brand positioning, and growth opportunities for companies looking to capitalize on the demand for sophisticated non-alcoholic beer, wine, and spirits options. Register here 👉 https://loom.ly/pozjqr8 #LowAlc #NonAlcoholicBeverages #BevAlc #ShopperInsights #Retail

#SocialMedia has become the new storefront. Explore our curated list of trends to watch for in 2025 and learn how your brand can convert these into sales. 🤳💲 Explore our global #GLP1 insights here: https://loom.ly/UXtRNHw Find more information behind our global Evolving Online Landscape research: https://loom.ly/oxMJHhY Erica Smith Charlotte Harris

#Tariffs are expected to create political, legal, and economic volatility, which could affect shopping habits. Our shopper expert Julie Craig examines how shoppers are responding to a myriad of market forces and how your organization should respond. Read more 👇

According to Kantar's latest forecasts for the US online retail market, retailers can expect more disruptions in 2025, leading to uneven opportunities and challenges for online category spending. While the immediate effects of the pandemic are fading, their impact still lingers in consumers' daily activities. Although consumers' budgets have gradually improved amidst high inflation, some borrowers have experienced increased difficulties in recent months. Additionally, despite a potential easing of military conflicts, US tariffs may further complicate global trade. Read more from Doug Hermanson: https://loom.ly/XGCLhaw #DigitalCommerce #Ecommerce #Macroeconomics

It’s time to break through the complexities surrounding AI and its implementation across retail. Kiri Masters, retail media expert and host of the Retail Media Breakfast Club podcast, joins Kantar’s Barry Thomas and Rachel Dalton on the latest episode of #RetailSoundBites to discuss the powerfully transformative AI agents that have the potential to change the game in retail media. This episode also features Julie Craig, Kantar’s vice president of shopper insights, who dives into the issues most pressing to shoppers. Listen 🎧 https://loom.ly/64cCXMI #AIAgents #RetailMedia #Retail

Welcome to Kantar’s Take Two, our new monthly video series in which Kantar thought leaders Barry Thomas and J. Walker Smith unpack pressing trends in retail and the implications for the industry. The inaugural Kantar’s Take Two episode explores the new super cycle of private label, driven by factors such as value, innovation, premiumization, and channel shifts. Despite a strong economy, household budget constraints have weakened consumer sentiment and led consumers to seek affordable alternatives, such as private label products. Access the key takeaways here: https://loom.ly/hCrhOzQ #PrivateLabel #Retail #CPG

As this year’s Consumer Analyst Group of New York, or #CAGNY2025, conference wrapped up in Orlando, Fla., one question loomed: When will CPGs return to the steady volume growth of the pre-COVID era? Barry Thomas identifies eight major takeaways from the event, along with companies leading the charge: https://loom.ly/UzAyWXg #Retail #CPG