COPA90

Going deep is what we do best at COPA90, it’s what we love to do. In this #podcast, co-produced with Message Heard and in collaboration with BBC Sport’s #Football Daily, Eli Mengem goes deep on Vincent Kompany, exploring the experiences that made him - this the first of a series of stories about cult players and their narratives.

Gaming 🤝 Football. Our ongoing relationship with EA SPORTS helps shape the experience of fans globally, from developing in-game features to shaping the comms that fans engage with on a daily basis. Our recent campaigns for EAFC have focussed on live service gaming. Enabling fans to live out their football fantasies while strengthening the game's connection with the real world. From Total Rush to Thunderstruck, Winter Wildcard to Future Stars, the content sits at the heart of FC fandom, driving engagement and an elevated playing experience. The latest instalment, Future Stars, spotlights the rise the world's most exciting wonderkids, spearheaded by Brazilian sensation, Endrick. An instant icon who cements his status in-the-game. A star for the future, For The Club. 🤝 Luc Kunakey Dean Youngson Robyn Farnham, Andrew Mitchell-Szafer Ravin Edrisi

Delivery day at COPA90 HQ. In the mail: 7 The Clios 🏆  for our Michelob Ultra "Don't Ask Suarez Campaign" - 2 Gold, 3 Silver, 2 Bronze. Want to know how you can leverage fandom to create award winning campaigns for your brand? Get in touch.

About yesterday.... It was a fantastic event last night with many old and new friends at the London watch party for Once in a Lifetime Argentina and i'm sure there was more of the same at the other watch parties in NYC, Montreal, Melbourne and (of course) Buenos Aires. But even through blurry eyes this morning, seeing the comments and reactions to the series has been incredible - completely validating everything I posted yesterday about premium content and reaching audiences on their terms... and COPA90's unique ability to connect fans with the beautiful game. Some of my favourites below...

Messi's greatest achievement, seen like never before. This is the ultimate, all-angle, on-the-ground #documentary showing #Argentina’s #WorldCup triumph in Qatar two years ago today. In this four part epic, Eli Mengem lays bare the emotions of a nation and fanbase desperate to end a 36 year wait for the biggest prize in football. Once In A Lifetime: Argentina. Now live on #YouTube

With Christmas right around the corner, we thought it was time for something a little bit different… and with the 2024 PDC World Darts Championships now in full swing, we’re proud to introduce Monday Night Darts in partnership with Sky Sports. Monday Night Football is well-informed, appointment viewing for #football fans across the country, so we decided to give the darts the same treatment with David Jones and Carra. Monday Night Darts is a playful crossover between audiences, delivering content that resonates with both fan bases. Yesterday night, the double act paired up with none other than Emma Paton and Stephen ‘The Bullet’ Bunting to dive into the World Championship match-up between Luke Humphries and Luke Littler. With this year’s Championships underway, will Luke Humphries be crowned as champion again? It was a pleasure to team up with the #SkySports team again 🤝  Cameron Sims, Yasmin Ahmed, Jeremy Nestor, Alex Henderson, Grace Meyrick. https://lnkd.in/eNVqS_yH

"We are a nation that lives between hell and glory." While the world's media descended on Qatar to cover the events on the pitch at the 2022 #WorldCup, COPA90 travelled 8,000 miles in the opposite direction. Embedding itself on the ground in #Argentina with the people for whom it mattered the most. Through his inimitable anthropologic lens, journalist and director Eli Mengem uncovered a story far greater than the game itself. "Once In A Lifetime: Argentina" is the truest encapsulation of COPA90's fan first ethos. Telling the stories that make football the world's game, by going beyond the 90 mins to focus on the cultural and societal narratives that you can only uncover by being connected to the people who follow the game. A true showcase of the power of #communityfirst storytelling, this #documentary is a landmark moment in football publishing - showing what #football really means to fans and how it transcends sport reaching almost religious levels of experience. Make sure you catch it on Wednesday 18th December, 13:00 GMT.

🔻 COPA90 🤝 EA SPORTS 🤝 Uncommon Creative Studio 🔻

Not one, not two, but SEVEN Clio Sports Awards for our Don’t Ask Suarez campaign 🥇🥇🥈🥈🥈🥉🥉 Great to have our work with Michelob Ultra recognised by CLIO Awards and a testament to the hard work and collaboration which went into bringing it to life. An incredible start to our first year of partnership with the amazing team at Michelob Ultra, and we’re confident 2025 will bring even bigger and better things.

Terrace Treasures. A social series in partnership with Google uncovering fan’s most weird and wonderful, niche and obscure treasures. Stories of original football stands in the back of gardens, troves filled with the rarest merch you can find, and journeys to find the original Anfield sign hidden away on the Isle of Man... Little known secrets, told by creators, best shared for social. 🤝 Harriet Cameron Little, Brittany Fuller, Josephine Radford, Josh Kelsall, Matthew Breen, Stephanie Watson, FotMob