Coppett Hill Growth Advisory

We’re attending the University of Cambridge Consultancy Fair today, continuing our university roadshow. David Kirby and Jack Johnson will be on hand to explain why Coppett Hill may be a great place to start your career! #privateequity #valuecreation #hiring #consulting #gotomarket

We’re attending the The London School of Economics and Political Science (LSE) Consultancy and Professional Services Fair today as we recruit for our 2025 Associate programme. If you are considering a career in consulting and want to combine commercial problem solving, analytical skills and a high-growth startup environment - come and say hello. #privateequity #valuecreation #gotomarket #growth #hiring

As we head out to campus to meet the best and brightest for our 2025 recruitment programme, Simone Girardeau has shared her own ‘squiggly career path’ that has led to a part-time, remote Project Leader role at Coppett Hill. Expect responding to a classified ad, promoting French markets, croquet and Pizza Hut through to a top tier investment bank, strategy consultancy and private equity firm. Simone shares her lessons learned along the way and advice for those starting out their careers. >> Link in comments P.s. we’re hiring Associates, visit our careers page for more information. #privateequity #valuecreation #gotomarket #hiring #careers

The Coppett Hill team has recently had the opportunity to work pro-bono with four fantastic non-profit organisations as part of the development of our Searchscope tool, which allows our clients to understand their current position in Organic Search and identify opportunities for traffic growth. We were delighted with the constructive feedback received from our collaborators at Solving Kids' Cancer UK, Brathay Trust, British Ecological Society and IWG Women & Sport both in terms of supporting each organisation’s goals and with the constructive comments that have helped us to further develop Searchscope. >> Link in comments to see some of the outputs of Searchscope We plan to offer further pro-bono support with another one of our tools in 2025. #valuecreation #privateequity #gotomarket #seo #probono

We’re heading to campus… As we continue to build our team, we are participating in consultancy careers fairs and hosting some society events over the next month at The London School of Economics and Political Science (LSE), University of Bath and University of Cambridge. We are looking to meet current students who will graduate in 2025 to join as Associates. We also hosting an ‘Ask Us Anything’ virtual event in November. Feel free to message the team directly if you are/know someone we should talk to. Well done to Jack Johnson and Yasseen Hamouda who have done a great job of organising our programme, and sorting banners, table clothes and chocolate! #recruitment #graduate #valuecreation #gotomarket #privateequity

Some thoughts from #Dreamforce24… First of all this was a masterclass in product marketing. >1,500 sessions, almost all hosted in part or entirely by Salesforce employees with a limited presence from service or technology partners - this was all about showing off products, features and the near term roadmap. I genuinely came away with knowledge of additional features in Tableau which I’ve been using for >10 years. Secondly, the most powerful content was from existing customers walking through how they use products in detail and quantifying the impact. The effort that went into vertical-specific customer showcases, stands and demos was very impressive (and I’m sure felt like professional recognition for the customers themselves). I’d recommend that any software marketing leader considers a regular event that brings together 80% customers and 20% prospects with your product specialists. The connections made can be quite powerful, but unfortunately most of you will not be able to charge >$1,000 a ticket. There was of course plenty of buzzword bingo. I now know that what we all need is agents and clouds. Lots of agents and clouds. Finally a few of my favourite takeaways from a Coppett Hill Growth Advisory perspective: - pre-attentive processing and the importance of big a*s numbers in dashboard design - the ‘tidy your room’ report to surface the CRM adoption and compliance of sellers - ‘hypercare’ - when rolling out new platforms or analytics, going and sitting in person with your users, to help adoption and answer questions #valuecreation #crm #sales #productmarketing #gotomarket

A successful exit is what every private equity investor and management team is looking to achieve, but it requires significant preparation well in advance of the actual sale. In our experience, Marketing & Sales leaders have a critical role to play in supporting an exit. There is never a bad time to ensure your house is in order, but you should begin to focus on what’s required for exit 12-18 months out from a potential transaction. Harry von Behr explains his experience of preparing for an exit, and how to capture 'the sausage and the sizzle'. >>Link in comments #valuecreation #privateequity #exitpreparation #gotomarket #growth

Simone Girardeau returns with part two of her series on the role of Value Creation in a private equity context, and what it means for management teams. She sets out the different models of Value Creation team, and the important role they might play pre-deal, during the hold and at exit. One of the things that differentiates us at Coppett Hill Growth Advisory is that we have worked in private equity value creation and investment roles, as operators and as consultants, meaning we can help to translate between these worlds. We aim to shed some light on the context behind certain Board dynamics, requests from your PE representative, or changes in priorities. Link in the comments. #valuecreation #privateequity #growth #strategy #gotomarket

What do farmers have to do with value creation? Tom Clark has penned his first piece for Coppett Hill Growth Advisory setting out a framework to better understand the factors underpinning a successful Go-To-Market (GTM) strategy. An effective evaluation of a GTM strategy establishes a thorough understanding of your customers, how your products are best suited to solve their problems, and how you are best positioned to engage with them. Whether you are a startup wondering how best to prioritise limited resources or an established enterprise launching new products and/or entering new verticals, you can use this structure to sense-check your approach. Link in the comments, follow us for more. #valuecreation #privateequity #gotomarket #growth #strategy

Today we're welcoming Yasseen Hamouda to the team at Coppett Hill Growth Advisory as an Analyst. Yasseen is currently studying Mechanical Engineering at the University of Bath and is spending his placement year with us at Coppett Hill. Yasseen previously completed a summer internship at an AI powered fintech startup based in Dubai, as well as Ferrari Egypt, in addition to one year of work experience in event management. Welcome Yasseen! #newhire #growth #valuecreation #privateequity #gotomarket